How to Find Trending Products to Sell on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. The Significance of Trending Products in Ecommerce
3. Tools and Methodologies for Product Research
4. Overview of Current Trending Product Categories
5. Strategies for Validating Product Ideas
6. Effectively Launching Trending Products on Shopify
7. Conclusion

Introduction

In the fast-paced world of ecommerce, identifying the right products to sell can be the difference between success and stagnation. Did you know that over 70% of online consumers say they have purchased a product because they saw it online? This statistic underscores the importance of understanding current trends and consumer preferences. For entrepreneurs and established brands alike, knowing how to find trending products to sell on Shopify is crucial for building a thriving online store.

In this blog post, we will explore effective strategies for uncovering trending products, the importance of market research, and how to leverage various tools and platforms to stay ahead of the competition. By the end of this article, you'll have actionable insights and resources to help you identify products that resonate with your target audience.

We'll cover:

1. The significance of trending products in ecommerce.
2. Tools and methodologies for product research.
3. An overview of current trending product categories.
4. Strategies for validating product ideas.
5. How to effectively launch trending products on Shopify.

We invite you to reflect on your own digital strategies as we guide you through this process, ensuring that you are well-equipped to enhance your Shopify store's offerings.

The Significance of Trending Products in Ecommerce

Understanding trending products is not just about following fads; it's about aligning your business with consumer demand. As ecommerce continues to evolve, so do the needs and preferences of consumers. Launching products that are in demand can lead to increased visibility, more sales, and a stronger brand reputation.

1. Market Dynamics: Trends change rapidly; keeping up with them allows businesses to remain relevant.
2. Customer Engagement: Offering trending products can stimulate customer interest and engagement, leading to higher conversion rates.
3. Competitive Advantage: By being among the first to identify and sell trending products, we can position our brand as a leader in our niche.

At PowerCommerce, we understand the challenges brands face in scaling their operations and optimizing their digital presence. That’s why we believe in leveraging data-driven insights to empower ecommerce brands. Our PowerCommerce eStore Suite is designed to help you navigate these challenges seamlessly, providing you with the tools needed for effective product tracking and sales optimization.

Tools and Methodologies for Product Research

Finding the right products to sell on Shopify requires a mix of creativity, research, and strategic thinking. Here are some effective tools and methodologies to guide your product research:

1. Google Trends

Google Trends is a free tool that allows you to analyze the popularity of search queries over time. By inputting relevant keywords, you can see how interest fluctuates, helping you identify potential trending products.

• How to Use: Search for product categories or specific items to see their interest over time. Look for spikes in search volume as indicators of growing demand.
• Example: If you notice a surge in searches for "vegan skincare," it may signal an emerging trend that you can capitalize on.

2. Social Media Platforms

Social media is a rich source of insights into what consumers are currently interested in. Platforms like Instagram, Pinterest, and TikTok can reveal trending products through hashtags and influencer promotions.

• How to Use: Search through trending hashtags (#TikTokMadeMeBuyIt) or explore popular posts related to your niche.
• Example: TikTok has propelled many products to stardom, from kitchen gadgets to beauty tools. Engaging with these platforms can provide immediate insight into what’s hot.

3. Marketplaces Analysis

Analyzing online marketplaces like Amazon, eBay, and Etsy helps identify products that are currently performing well.

• How to Use: Check the "Best Sellers" section and look for products with high ratings and reviews.
• Example: If a specific type of eco-friendly product is ranking high, consider sourcing similar items for your Shopify store.

4. Competitor Analysis

Keeping an eye on competitors can inform your product strategy. Identifying what successful competitors are selling can provide insights into market demand.

• How to Use: Use tools like SEMrush or Ahrefs to analyze competitor websites and their best-performing products.
• Example: If a competitor is successfully selling a specific line of organic teas, it might be worth exploring organic health products as a potential addition to your store.

5. Product Research Tools

Several specialized tools can streamline your product research process. Here are a few we recommend:

• Oberlo: Integrates with Shopify to help you find products to sell directly from suppliers.
• Jungle Scout: An Amazon product research tool that provides data on sales volume and pricing.
• Ecomhunt: Curates trending products and provides insights on how to market them effectively.

Overview of Current Trending Product Categories

As of late 2023, several product categories are gaining traction among consumers. Understanding these trends can help us refine our offerings:

1. Health and Wellness Products

The global health and wellness market is booming, with consumers increasingly seeking products that promote physical and mental well-being.

• Examples: Supplements, fitness equipment, and mindfulness products.
• Why It’s Trending: The focus on health post-pandemic has led to a surge in demand for wellness-related products.

2. Sustainable and Eco-Friendly Items

As consumers become more environmentally conscious, products that are sustainable and eco-friendly are gaining popularity.

• Examples: Reusable bags, biodegradable products, and zero-waste household items.
• Why It’s Trending: Consumers are looking for brands that align with their values, making sustainability a key selling point.

3. Home Office Essentials

With more people working from home, the demand for home office products has increased significantly.

• Examples: Ergonomic chairs, standing desks, and office organizers.
• Why It’s Trending: The shift to remote work has created a need for functional and stylish home office solutions.

4. Pet Products

The pet industry continues to thrive, with pet owners willing to spend on high-quality products for their furry friends.

• Examples: Pet toys, grooming supplies, and organic pet food.
• Why It’s Trending: The humanization of pets means consumers are looking for premium products that enhance their pets' lives.

5. Tech Gadgets and Accessories

With the rapid advancement of technology, consumers are always on the lookout for the latest gadgets and accessories.

• Examples: Smart home devices, wearables, and phone accessories.
• Why It’s Trending: Innovation in technology fuels consumer interest and demand for the latest devices.

By integrating these trending categories into our Shopify store, we can ensure that our product offerings remain relevant and appealing to consumers.

Strategies for Validating Product Ideas

Once you've identified potential products, validating these ideas is crucial before committing resources to inventory. Here are some methods to ensure your product ideas are viable:

1. Conduct Surveys and Polls

Engage your target audience through surveys and polls to gauge interest in your proposed products. Use platforms like SurveyMonkey or social media polls.

• How to Use: Ask specific questions about product preferences, pricing, and features.
• Example: A poll asking followers about their interest in a new line of organic skincare products can provide valuable feedback.

2. Launch a Pre-Sale Campaign

Creating a pre-sale campaign is an excellent way to test the waters without fully committing. Use landing pages to gauge interest and collect emails from potential customers.

• How to Use: Create a dedicated landing page for your new product and promote it through social media and email marketing.
• Example: If you’re considering launching a new fitness tracker, promote it with enticing graphics and limited-time offers.

3. Analyze Competitor Performance

Reviewing competitors' sales data, customer reviews, and social media engagement can provide insights into potential success.

• How to Use: Look for gaps in their offerings or customer complaints that you can address with your product.
• Example: If competitors are receiving feedback about a lack of variety in a specific product category, you could introduce a wider range of options.

4. Test with a Minimum Viable Product (MVP)

Launching a minimum viable product allows us to enter the market quickly and iterate based on customer feedback.

• How to Use: Produce a limited run of your product and sell it through your Shopify store.
• Example: If you’re testing a new type of reusable water bottle, create a small batch and gauge customer interest before scaling production.

Effectively Launching Trending Products on Shopify

Once you’ve validated your product ideas, the next step is to launch them effectively. Here are some strategies to ensure a successful product launch on Shopify:

1. Optimize Your Shopify Store

Ensure your Shopify store is optimized for user experience and conversion. This includes:

• High-Quality Images: Use professional images that showcase your product from various angles.
• Compelling Descriptions: Write engaging product descriptions that highlight features, benefits, and customer testimonials.

2. Leverage Social Media Marketing

Utilize social media platforms to create buzz around your new products. Develop a marketing campaign that includes:

• Influencer Collaborations: Partner with influencers in your niche to reach a wider audience.
• User-Generated Content: Encourage customers to share their own experiences with your products on social media.

3. Implement Email Marketing

Keep your existing customers informed about new product launches through targeted email campaigns.

• How to Use: Create a segmented email list for customers interested in specific product categories.
• Example: Send a launch email to customers who previously bought fitness products when introducing a new line of workout gear.

4. Run Paid Advertising Campaigns

Consider running targeted ads on platforms like Facebook, Instagram, and Google to increase visibility and drive traffic.

• How to Use: Use retargeting ads to reach users who have previously visited your site but haven't made a purchase.
• Example: Create a campaign highlighting your new eco-friendly products to consumers interested in sustainability.

5. Monitor Performance and Adapt

After launching, regularly review sales data and customer feedback. Use analytics tools to track performance and make necessary adjustments.

• How to Use: Utilize Shopify's built-in analytics or Google Analytics to gain insights into customer behavior.
• Example: If a particular product is underperforming, consider revising your marketing strategy or adjusting pricing.

Conclusion

Finding trending products to sell on Shopify requires a blend of strategic research, creativity, and market awareness. By leveraging tools like Google Trends, social media insights, and competitor analysis, we can uncover valuable opportunities that align with consumer demand. Validating product ideas and strategically launching them will set the stage for success in the competitive ecommerce landscape.

At PowerCommerce, we are committed to empowering ambitious ecommerce brands with cutting-edge solutions, including our PowerCommerce eStore Suite. Explore our offerings today to see how we can help you optimize your storefront and drive sustainable growth.

FAQs

How do I see which products are trending? You can use tools like Google Trends, check bestseller pages of Amazon and other online marketplaces, and follow social media trends to find trending products.

What are some popular things to sell right now? Currently, popular items include health and wellness products, sustainable goods, home office essentials, pet supplies, and tech gadgets.

How can I stay updated on trending products? Regularly check search demand tools like Google Trends, follow ecommerce news, subscribe to relevant newsletters, and engage with consumer discussions on social media.

What is the best way to validate a product idea before launching? Conduct surveys, run pre-sale campaigns, analyze competitor performance, and launch a minimum viable product to gauge consumer interest.

By integrating these insights and strategies, we can enhance our product offerings and ensure that our Shopify store remains competitive in the ever-changing ecommerce landscape. Explore the PowerCommerce eStore Suite for tools designed to elevate your ecommerce experience.