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At sikre sikkerhed: Yale Lock’s migration til Shopify Plus
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The Brand
Yale Lock, som er en del af Assa Abloy, er en førende leverandør af intelligente hjemsikkerhedsløsninger, der tilbyder et omfattende udvalg af smarte låse til bolig- og erhvervsmæssig brug. Med en historie præget af innovation er Yale et betroet navn inden for sikkerhed, kendt for sin banebrydende teknologi, der integreres problemfrit med moderne intelligente hjemsystemer. Deres produkter bruges over hele verden og sikrer sikkerhed, bekvemmelighed og ro i sindet for kunderne.
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The Brand
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At a Glance
1.000+ SKUs
Succesfuldt migreret produktlister.
3.500+ Kunde Konti
Sikret en glidende overgang for eksisterende kunder.
35.000 Historiske Ordrer
Opretholdt komplet ordrehistorik under migreringen.
100% SEO Integritet
Bevarede søgeplaceringer gennem effektive 301 redirects.
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At a Glance
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The Challenge
Yale Lock havde brug for at migrere deres e-handelsplatform fra Kentico ASP.NET til Shopify Plus for at forbedre brugeroplevelsen, øge den operationelle effektivitet og optimere den digitale butik. Denne migration omfattede udfordringen med at håndtere omfattende produktdata, historiske kunde- og ordredata samt promoveringsindhold, samtidig med at SEO-integriteten af den eksisterende hjemmeside blev opretholdt.
Additionally, Yale required a custom-designed theme, mobile-responsive development, and the integration of advanced pricing tiers to cater to different customer groups such as employees, builders, and locksmiths.
Additionally, Yale required a custom-designed theme, mobile-responsive development, and the integration of advanced pricing tiers to cater to different customer groups such as employees, builders, and locksmiths.
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What We Did
Vores arbejdsområde for Yale Lock inkluderede følgende nøgleydelser:
Data and Content Migration
We managed the migration of all content, product listings, and back-end data from Kentico ASP.NET to Shopify Plus. This included approximately 1,000 SKUs, over 3,500 customer accounts, and 35,000 past orders. We ensured that promotional data, such as active promo codes and customer reviews, was also migrated effectively. Our team coordinated closely with Yale to ensure the accuracy of all transferred data and minimize disruption during the transition.
SEO Maintenance and 301 Redirects
To preserve SEO rankings during the migration, we conducted an initial SEO audit, followed by detailed mapping and implementation of 301 redirects. We used tools such as Google Webmaster Tools, SEO Powersuite, and Shopify apps like Transportr to analyze and implement the redirects, ensuring that all key pages retained their search engine visibility. Additionally, we submitted a new sitemap post-launch and monitored organic traffic for two months to ensure the migration’s SEO success.
Custom Theme Development
We designed and developed a custom theme for Yale Lock’s Shopify Plus store. This involved delivering static mockups for desktop and mobile versions of key pages, such as the homepage, product page templates, and account pages. Our team collaborated with Yale to refine these designs through multiple revision rounds, ensuring the final theme reflected Yale’s brand identity and provided a seamless user experience.
Advanced Pricing Tiers
To cater to Yale’s diverse customer base, we developed advanced pricing tiers for different account types, including employees, builders, and locksmiths. Each customer group received specific discounts, managed through a combination of customer flags and Shopify scripts, allowing Yale to manage pricing models with ease. This feature ensured that customers saw the correct pricing based on their account type, improving the customer experience and streamlining the purchasing process.
Integration of External Systems
We integrated external systems, such as Salsify for Product Information Management (PIM) and CardinalCommerce for credit authentication. This included integrating Yale’s JDE Oracle ERP system with Shopify using a SOAP-based API, which allowed for seamless backend data synchronization. These integrations helped Yale maintain accurate product information, process orders efficiently, and provide a secure shopping experience for their customers.
Store Setup and Quality Assurance
We handled the Shopify store setup, including setting up the checkout procedure, payment gateways, tax calculations, and shipping options. We also integrated tracking codes for analytics and social media to enhance marketing efforts. Our quality assurance process involved extensive mobile responsiveness testing and cross-browser compatibility checks, ensuring that all users could access the site seamlessly regardless of their device or browser.
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The Result
The transition to Shopify Plus has been a game changer for our business. Not only did we retain our customer data seamlessly, but the improved user experience has led to a significant increase in sales. Our partnership with the team has been invaluable in this process!
- Yale Home Team
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Next Steps
Vi fortsætter med at arbejde sammen med Yale Lock om følgende initiativer:
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Forbedrede B2B-funktioner
Vi finjusterer de avancerede prisniveauer og kontoadministrationsfunktioner for yderligere at forbedre B2B-oplevelsen, hvilket giver mere fleksibilitet i prissætning og tilpassede indkøbsarbejdsgange.
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Optimering af konverteringsrater (CRO)
Vores team gennemfører løbende CRO-initiativer, herunder A/B-test af nøglelandingssider, optimering af checkout-flowet og forbedring af mobilbrugeroplevelsen for at øge konverteringer og reducere afvisningsrater.
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Nye systemintegrationer
Vi arbejder sammen med Yale for at udforske yderligere integrationer, såsom avancerede CRM-værktøjer, for bedre at kunne håndtere kundeforhold og forbedre engagementet efter køb.
Written by Renka
Community Manager
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