Fibbl Revolutionizes Online Shopping with 3D and AR Technology

Table of Contents

1. Key Highlights
2. Introduction
3. What Is Fibbl?
4. Enhancing Online Shopping with 3D and AR
5. Funding and Future Prospects
6. Major Brands Embracing Fibbl
7. A Look into the Future of E-commerce
8. FAQ

Key Highlights

• Innovative Technology: Fibbl introduces the world's first plug-and-play platform to seamlessly integrate 3D and augmented reality (AR) into online shopping.
• User Engagement: Brands report a significant increase in user interactions and sales conversion rates due to immersive 3D experiences, reducing product return rates substantially.
• Funding Boosts Expansion: After securing €3 million in funding, Fibbl aims to broaden its market outreach and further develop its technology, making it more accessible to fashion brands.

Introduction

As e-commerce increasingly dominates the retail sector, one company is stepping up to redefine the online shopping experience. Founded in Stockholm, Fibbl leverages cutting-edge 3D and augmented reality (AR) technologies to create an immersive digital retail environment. A recent report revealed that 7,000% higher return rates plague online fashion retailers compared to traditional brick-and-mortar stores. Fibbl seeks to address this issue, enhancing how consumers experience products before purchasing.

So, how does Fibbl's technology work, and what could it mean for the future of online shopping? This article explores Fibbl's journey, the significant advantages its platform offers brands, and the implications for the broader e-commerce landscape.

What Is Fibbl?

Fibbl stands out as the only scalable solution designed for brands to incorporate interactive 3D models and AR functionalities into their e-commerce platforms. Launched in 2023, the company recognizes the need to revolutionize how consumers engage with online shopping—particularly in sectors like fashion where tactile experience remains crucial.

A Response to E-commerce Challenges

The emergence of Fibbl was rooted in addressing the growing complications within the e-commerce sphere. Henrik Arlestig, co-founder and CEO, articulated the challenge succinctly: "When you shop online, the likelihood that you will end up returning a product is up to 7,000% greater than if you were in a physical store." This staggering statistic encapsulates the problem Fibbl aims to combat: high return rates that lead to increased costs for both consumers and retailers.

Fibbl's technology integrates 3D modeling and XR features that enable consumers to visualize products. Customers can assess products' fit and aesthetics in a way that mimics the physical shopping experience. In short, Fibbl seeks to democratize high-quality 3D and AR technology for brands, allowing them to provide immersive shopping experiences.

Enhancing Online Shopping with 3D and AR

The rise of Fibbl coincides with a pivotal shift in consumer expectations. Today's shoppers desire engaging experiences that seamlessly blend the digital with the physical. Fibbl supports this trend with a host of innovative features.

Increased User Engagement and Conversion Rates

Notably, Fibbl's platform has demonstrated tangible benefits for brands that deploy their technology. Brands utilizing Fibbl's 3D solutions have experienced up to:

• 80% Increase in Time Spent on product pages, translating to higher customer engagement.
• 29% Decrease in return rates for footwear brands post-integration—this is significant for any retailer looking to optimize profit margins.
• 16% Improvement in conversion rates, highlighting how immersive experiences can drive purchasing decisions.

Arlestig emphasizes that these metrics reveal the potential of 3D technology: "Shoppers typically spend 60-100% more time on the product page when it features a 3D model." This shift in consumer interaction reaffirms that potential buyers are willing to invest time engaging with brands that harness next-gen technology.

Composable Infrastructure

Fibbl's platform supports a wide range of fashion products—from shoes to bags—through a plug-and-play model. Brands simply provide product samples, and Fibbl efficiently returns a comprehensive package of 3D models, marketing resources, and APIs that streamline integration with existing digital commerce systems.

Many existing 3D solutions attempt to serve a broader market, leaving gaps in quality and user experience. In contrast, Fibbl caters specifically to fashion brands, providing tailored services that go beyond generic offerings. This focus allows Fibbl to create 3D models that resonate with consumers by emphasizing key fashion elements.

Funding and Future Prospects

In a significant move to scale its technology and reach, Fibbl secured €3 million in funding on February 26, 2025. Existing investors, including Industrifonden, have expressed confidence in Fibbl's growth trajectory. Caroline Wadstein, an investor at Industrifonden, stated, "Fibbl has built strong momentum, and we continue to support them as they scale their technology."

This influx of capital will empower Fibbl to amplify its production capabilities and enhance its platform further, allowing more brands to take advantage of the robust e-commerce landscape. As monthly interactions with Fibbl technologies surged from 160,000 in January 2024 to a staggering 2.3 million by January 2025, the company is evidently on a rapid growth path.

Major Brands Embracing Fibbl

Fibbl has already partnered with a diverse array of notable brands, including:

• Samsonite
• Rains
• Gant
• Løci
• Björn Borg
• Nø Name
• Hoff
• Alohas

These collaborations demonstrate Fibbl's versatility and capacity to deliver compelling solutions tailored to the unique needs of various brands.

A Look into the Future of E-commerce

As e-commerce continues to evolve, incorporating AR and 3D technology will no longer be optional; it will be essential for brands aiming to stay relevant. Arlestig emphasizes that the aim is "to lead the charge to pull digital commerce into the future." Here are some anticipated developments:

• Seamless Shopping Experiences: The boundary between digital and physical shopping will continue to blur, allowing consumers to interact with products in novel, tactile ways.
• wider Adoption of AR/VR: As major platforms such as Meta invest in technologies that drive 3D engagement, brands will increasingly adopt such features for advertising, promotion, and customer interaction.
• Artificial Intelligence Synergy: AI will increasingly play a role in personalizing consumer experiences, leading to tailored shopping journeys based on real-time data collected from 3D interactions.

FAQ

What is Fibbl's core offering?

Fibbl provides a plug-and-play platform that allows fashion brands to integrate 3D and augmented reality (AR) technology into their online shopping experiences.

What are the benefits of using Fibbl technology?

Fibbl technology allows retailers to reduce product return rates, increase customer engagement, and improve sales conversion rates by offering immersive product experiences.

Which brands are currently using Fibbl?

Fibbl has partnered with a variety of brands, including Samsonite, Gant, Rains, Løci, and others in the fashion and accessories sectors.

How does Fibbl's pricing model work?

Fibbl operates on a subscription-based model, enabling brands to utilize its technology without incurring significant upfront investments in 3D modeling.

What is the future of shopping with AR and 3D technology?

The future of e-commerce lies in the integration of AR and 3D technology, creating seamless, immersive shopping experiences that enhance customer interaction and reduce traditional hurdles of online shopping.

How does 3D technology impact return rates?

3D technology allows customers to visualize products in a realistic manner, which helps mitigate the high return rates that are common in online fashion retailing.

In summary, Fibbl is positioned at the forefront of a shifting e-commerce landscape, where technology is rapidly transforming how customers shop. By effectively merging physical and digital interactions, Fibbl paves the way for a future where online shopping could rival traditional retail experiences, thus reducing waste and increasing customer satisfaction.