How to Add a Link to a Shopify Page: A Comprehensive Guide for Ecommerce Professionals

Table of Contents

1. Introduction
2. Understanding the Importance of Links in Ecommerce
3. Types of Links You Can Add in Shopify
4. How to Add a Link to a Shopify Page
5. Best Practices for Adding Links in Shopify
6. Advanced Linking Techniques
7. Troubleshooting Common Linking Issues
8. Conclusion
9. FAQ

Introduction

Did you know that adding internal links to your Shopify store can increase your conversion rates by as much as 30%? This statistic highlights the power of strategic linking in enhancing user experience and driving sales. In today’s fast-paced digital marketplace, where every click counts, knowing how to add a link to a Shopify page is a crucial skill for any ecommerce professional.

In this blog post, we'll explore the ins and outs of adding links within your Shopify store. You'll learn not only the step-by-step process of creating links but also the broader implications of effective linking strategies for your ecommerce business. We will cover various types of links—internal and external, as well as links to products, collections, and even blog posts.

By the end of this guide, you will have a thorough understanding of how to utilize links to enhance navigation, improve SEO, and ultimately drive conversions. So, let’s dive into the world of linking in Shopify, and see how it can transform your online store into a more engaging and effective shopping experience.

Understanding the Importance of Links in Ecommerce

The Role of Links in User Experience

Links serve as pathways for users, guiding them through your store and helping them discover related products or important information. When customers can easily navigate through your website, their likelihood of making a purchase increases significantly.

SEO Benefits of Internal Linking

From an SEO perspective, internal links play a crucial role in establishing the hierarchy of your website and distributing page authority throughout your store. They help search engines understand the relationship between different pages and can improve your site's visibility on search results.

Linking to Enhance Engagement

By strategically placing links within product descriptions or blog posts, you can direct customers to additional resources or related products. This not only keeps them engaged but also encourages them to explore more of what you have to offer.

Types of Links You Can Add in Shopify

1. Internal Links

Internal links point to pages within your own Shopify store. These could be links to product pages, collection pages, or even blog posts. They are essential for enhancing navigation and improving the overall user experience.

2. External Links

External links direct users to websites outside of your Shopify store. This could include links to social media profiles, affiliate products, or any other relevant external resources. They can be beneficial for providing additional value to your customers.

3. Links to Files

You may also want to link to downloadable files, such as PDFs or images. This is particularly useful for providing product specifications or size guides.

How to Add a Link to a Shopify Page

Step 1: Access the Rich Text Editor

To add a link to a page on your Shopify store, you first need to navigate to the appropriate section of your Shopify admin:

1. Log into your Shopify admin account.
2. Go to Online Store and select Pages, Products, or Blog Posts depending on where you want to add the link.

Step 2: Highlight the Text

In the rich text editor, type the text that you want to turn into a hyperlink. For example, if you want to link to your size guide, you might type, “Check out our size guide here.”

Highlight the text you want to link.

Step 3: Click on the Link Icon

With the text highlighted, click on the Insert Link button in the toolbar. This will open a dialog box where you can enter your link details.

Step 4: Enter the Link URL

In the dialog box, you will see a field labeled Link to. Here’s where the magic happens:

• For internal links, type the URL path, such as /collections/summer-collection for a collection page or /pages/size-guide for a specific page.
• For external links, make sure to enter the full URL, starting with http:// or https://.

Step 5: Set the Link Title (Optional)

You can also add a link title, which provides additional context about where the link leads. This can enhance SEO and user experience by clarifying the destination.

Step 6: Save Your Changes

After entering the link details, click Insert Link to apply it to your text. Don’t forget to click Save at the top right corner of the page to ensure your changes are published.

Best Practices for Adding Links in Shopify

Keep It Relevant

Always ensure that the links you add are relevant to the content. Irrelevant links can confuse customers and lead to a negative user experience.

Use Descriptive Text

Instead of using generic phrases like "click here," opt for descriptive text that informs customers about the link's content. For example, use “View our size guide” instead, as it provides clarity.

Limit the Number of Links

While linking is beneficial, overloading your pages with too many links can be overwhelming. Aim for a balanced approach that enhances navigation without cluttering your content.

Regularly Review and Update Links

As your store evolves, some links may become outdated. Regularly review your internal and external links to ensure they are still relevant and functioning correctly.

Advanced Linking Techniques

Linking in Product Descriptions

Product descriptions are a prime location to add links. By linking related products or collections, you can guide customers to additional options, potentially increasing your average order value.

For instance, if you sell shoes, you might link to matching accessories or related styles within the product description.

Creating Drop-down Menus

In addition to adding links within individual pages, you can create a structured navigation system using drop-down menus. This allows customers to easily find collections or specific products without excessive scrolling.

To create a drop-down menu:

1. Go to Online Store > Navigation.
2. Select the menu you want to edit.
3. Click Add Menu Item, enter the name for the item, and select the link to the corresponding collection.
4. Drag this item below another menu item to create a sub-menu (drop-down).

Using Tags for Internal Linking

Shopify allows you to use tags to group related products. By tagging products consistently, you can create collections that represent these tags, and link to them from your product descriptions or blog posts.

Linking to External Resources

External links can enhance your store’s credibility by directing customers to reputable sources. For instance, linking to articles or guides that validate your product claims can help build trust with your audience.

Troubleshooting Common Linking Issues

Link Not Showing Up

Sometimes, after saving links, they may not appear on the front end. This could be due to caching issues. Clear your browser cache or view the page in an incognito window to check if the link displays correctly.

Insert Link Button Greyed Out

If the Insert Link button is greyed out, it may be because no text is selected. Always ensure you highlight the desired text before attempting to add a link.

Broken Links

Broken links can lead to frustration for customers and harm your SEO. Regularly check your internal links to ensure they are still active and direct users to the correct pages.

Conclusion

Understanding how to add a link to a Shopify page is essential for enhancing user experience, improving SEO, and driving conversions. We’ve explored the types of links you can create, the step-by-step process for adding links, and best practices to ensure they are effective.

By implementing these strategies, you can create a more navigable, engaging, and successful online store. If you're ready to elevate your ecommerce experience further, we invite you to explore our PowerCommerce eStore Suite, designed to optimize your online presence and drive growth.

FAQ

How do I add a link to a Shopify product page?

To add a link to a product page, access the product in your Shopify admin, highlight the desired text in the product description, click the Insert Link button, enter the URL, and save your changes.

Can I link to a page outside of Shopify?

Yes, you can link to external websites by entering the full URL in the Link to field during the link insertion process.

What should I do if my link does not work?

If a link does not work, check to ensure the URL is correct and that it begins with http:// or https://. Also, verify that the page you are linking to is published and accessible.

How can I ensure my links are SEO-friendly?

Use descriptive anchor text for your links, link to relevant pages, and regularly audit your links to ensure they are active and relevant.

Is there a limit to the number of links I can add?

While there is no strict limit on the number of links you can add, it is important to maintain a clean and user-friendly interface. Too many links can overwhelm customers, so use them strategically.