How to Get Product Tags in Shopify: A Comprehensive Guide for Ecommerce Success

Table of Contents

1. Introduction
2. Understanding Product Tags and Their Significance
3. How to Create and Manage Product Tags in Shopify
4. Customizing the Display of Product Tags on Your Storefront
5. The Impact of Product Tags on SEO and Customer Navigation
6. Best Practices for Using Product Tags Effectively
7. Conclusion
8. FAQ

Introduction

Did you know that over 80% of consumers are more likely to make a purchase when they can easily find products that meet their specific criteria? In the competitive world of ecommerce, the power of organization cannot be overstated. It can make the difference between a sale and a missed opportunity. One effective way to enhance your customers' shopping experience is through the strategic use of product tags in Shopify.

Product tags allow you to categorize and filter products, making it easier for customers to discover what they’re looking for. In this blog post, we will explore how to get product tags in Shopify, detailing the methods to create, manage, and display them effectively. By the end of this article, you'll be equipped with the knowledge to leverage product tags to enhance your online store's functionality and improve customer engagement.

We'll cover the following topics:

• Understanding product tags and their significance
• How to create and manage product tags in Shopify
• Customizing the display of product tags on your storefront
• The impact of product tags on SEO and customer navigation
• Best practices for using product tags effectively

As ecommerce professionals, understanding product tags and their implementation can lead to improved sales performance and customer satisfaction. Let’s dive in!

Understanding Product Tags and Their Significance

What Are Product Tags?

Product tags in Shopify are descriptive labels that you can apply to your products to categorize them. These tags can help both you and your customers filter and sort products based on various attributes, such as color, size, or category. For example, a clothing store might tag items with "red," "summer," or "sale," allowing customers to easily find products that fit their needs.

Why Are Product Tags Important?

Utilizing product tags effectively can lead to several benefits for your online store:

1. Enhanced Customer Experience: Tags allow customers to filter products quickly, making their shopping experience smoother and more efficient.

2. Improved Navigation: By grouping similar products under relevant tags, you can help customers navigate through your store, leading to increased engagement and higher conversion rates.

3. SEO Benefits: While tags themselves aren’t indexed by search engines, they can help organize your products, which may indirectly contribute to better search engine rankings due to improved user experience.

4. Facilitating Marketing Strategies: Tags can be used to create smart collections and automated marketing campaigns tailored to specific groups of products.

Understanding these aspects of product tags is crucial for any ecommerce business looking to optimize their operations and improve customer satisfaction.

How to Create and Manage Product Tags in Shopify

Step 1: Access Your Shopify Admin

To get started with product tags, you’ll need to log into your Shopify admin panel. This is where you’ll manage all aspects of your online store, including product tags.

Step 2: Navigate to Products

Once logged in, click on "Products" from the left-hand menu. This will take you to the list of all your products.

Step 3: Select a Product

Click on the product you want to tag. This will open the product details page, where you can edit various attributes, including tags.

Step 4: Add Tags

In the product details section, look for the "Tags" field. Here’s how you can add tags:

• Creating New Tags: Simply type the name of the tag you want to create. If it doesn’t exist, Shopify will automatically create it when you save the product.
• Using Existing Tags: If you want to use an existing tag, begin typing its name, and Shopify will suggest tags that match.

Step 5: Save Changes

After adding the desired tags, don’t forget to click the "Save" button to apply your changes.

Step 6: Bulk Editing Tags

If you have multiple products to tag, Shopify allows you to edit tags in bulk. Use the checkbox next to each product to select multiple items, then choose "Edit products" from the dropdown menu. In the bulk editor, you can add or remove tags for all selected products simultaneously.

Best Practices for Tag Management

• Consistency: Maintain a consistent tagging system. If you use "Red" for one product, avoid using "red" for another. Consistent naming conventions will help avoid confusion.
• Limit the Number of Tags: Shopify allows up to 250 tags per product, but it’s best to limit yourself to only the most relevant tags. This helps keep your store organized and makes it easier for customers to find products.
• Regularly Review Tags: Periodically review and update your tags. As your product offerings change, so should your tags to ensure they remain relevant.

By following these steps and best practices, you can efficiently manage product tags in your Shopify store, enhancing both organization and customer experience.

Customizing the Display of Product Tags on Your Storefront

Why Display Product Tags?

Displaying product tags on your storefront can provide customers with additional context about the products they are viewing. Tags can help communicate key characteristics, making it easier for customers to navigate your offerings.

How to Display Tags on Product Pages

To display tags on your product pages, you will need to customize your theme code. Here’s how you can do it:

1. Backup Your Theme: Before making any code changes, go to Online Store > Themes, then click "Actions" and select "Duplicate" to create a backup of your current theme.

2. Edit Your Theme Code: Click on "Actions" again and select "Edit code." This will open the code editor.

3. Locate the Product Template: In the left pane, find the "Sections" folder and open the product-template.liquid file. This is where you'll add the code to display product tags.

4. Add Code to Display Tags: Insert the following code snippet in the location where you want the tags to appear (e.g., below the product title or description):

   {% if product.tags.size > 0 %}
     <div class="product-tags">
       <p>Tags: 
       {% for tag in product.tags %}
         <a href="/el/collections/all/{{ tag | handleize }}">{{ tag }}</a>
         {% unless forloop.last %}, {% endunless %}
       {% endfor %}
       </p>
     </div>
   {% endif %}
   

5. Style Your Tags: You can use CSS to style the tags to match your store’s design. Add styles like rounded corners, colors, and hover effects to make them visually appealing.

Customizing Tag Display for Better User Experience

• Display as Buttons: Instead of listing tags as plain text, consider styling them as buttons to improve visibility and interactivity.

• Use Icons: Adding icons next to tags can help convey their meaning quickly and enhance the overall aesthetic.

• Optimize for Mobile: Ensure that your tag display is responsive and looks good on mobile devices, where a significant portion of ecommerce traffic originates.

By customizing the display of product tags on your storefront, you can significantly enhance the shopping experience, guiding customers toward relevant products more effectively.

The Impact of Product Tags on SEO and Customer Navigation

Improving SEO with Product Tags

While product tags themselves may not directly influence SEO rankings, they can play an indirect role in improving your store's visibility. Here’s how:

1. Enhanced User Experience: A well-organized store with effective filtering through tags can lead to lower bounce rates and longer session durations, both of which are positive signals to search engines.

2. Smart Collections: Utilizing tags to create smart collections can help you group products effectively, allowing you to showcase relevant items together. This can enhance your store's internal linking structure, which is good for SEO.

3. Keyword Relevance: While tags should not be used solely for SEO purposes, tags that reflect product attributes (e.g., "eco-friendly," "handmade") can help align your products with relevant search queries.

Facilitating Customer Navigation

Tags can significantly improve how customers navigate your store:

• Filter Options: Allowing customers to filter products by tags helps them find exactly what they’re looking for quickly, which can lead to higher conversion rates.

• Cross-Selling Opportunities: Displaying related products with the same tags can introduce customers to items they might not have considered, increasing the average order value.

• Clearer Categorization: Tags help create a clear structure for your store, making it easier for customers to understand your offerings.

Best Practices for Using Product Tags Effectively

1. Create a Tagging Strategy

Develop a clear strategy for how you will use tags in your store. Decide on the categories and attributes that are most relevant to your products and customers. This will help maintain consistency and effectiveness in your tagging system.

2. Keep It Simple

Avoid overcomplicating your tagging system. Simple, descriptive tags are more effective than complex or ambiguous ones. Aim for clarity and relevance to enhance customer understanding.

3. Monitor and Optimize

Regularly review the performance of your tags. Analyze which tags drive the most traffic and conversions, and optimize your tagging strategy accordingly. Remove outdated or ineffective tags to keep your store organized.

4. Educate Your Team

If you have a team managing your products, ensure they understand the importance of consistent tagging practices. Provide guidelines to maintain the quality and effectiveness of your tagging system across the board.

5. Leverage AI and Automation

Consider integrating AI-driven solutions to automate tag generation based on product descriptions and attributes. This can save time and ensure that your tagging remains consistent and relevant.

By implementing these best practices, you can maximize the effectiveness of product tags in your Shopify store, ultimately leading to improved customer satisfaction and increased sales.

Conclusion

In conclusion, understanding how to get product tags in Shopify and implementing them effectively is essential for enhancing your ecommerce business. From improving the customer shopping experience to boosting SEO and facilitating better product organization, product tags are a powerful tool in your ecommerce arsenal.

As we’ve explored throughout this post, creating a robust tagging strategy requires careful planning and execution. By leveraging product tags wisely, you can optimize your store’s navigation, improve customer interactions, and ultimately drive higher conversions.

We encourage you to reflect on your current tagging strategy. Are there areas where you could improve? If you’re ready to take your ecommerce operations to the next level, consider exploring the PowerCommerce eStore Suite for advanced solutions designed to empower your online business.

FAQ

1. What are product tags in Shopify? Product tags are labels you can apply to products in Shopify to categorize and filter them for easier navigation.

2. How do I create product tags in Shopify? You can create product tags by accessing your product details page in the Shopify admin and adding tags in the designated field.

3. Can I use product tags for SEO? While tags themselves do not directly affect SEO, they can improve user experience and organization, which can indirectly boost SEO performance.

4. How can I display product tags on my storefront? You can display product tags by editing your theme code in the product-template.liquid file and customizing how they appear on your product pages.

5. What are some best practices for using product tags? Best practices include keeping tags simple, consistent, and relevant, regularly reviewing tag performance, and educating your team on effective tagging strategies.

By mastering product tags in Shopify, you position your ecommerce business for greater success and customer engagement.