How to Hide Prices on Shopify: Strategies for Your Ecommerce Store

Table of Contents

1. Introduction
2. The Strategic Advantage of Hidden Prices in Shopify Stores
3. Various Methods to Hide Prices on Shopify
4. Tips for Implementing Price Hiding Strategies Effectively
5. Conclusion
6. Frequently Asked Questions

Introduction

In the competitive world of ecommerce, how we present our products can significantly influence customer behavior and sales. Did you know that approximately 70% of potential buyers abandon their shopping carts due to unexpected pricing? For Shopify merchants, this statistic underscores the importance of strategically managing product visibility, including pricing. Whether you're looking to create an air of exclusivity or encourage engagement through quotes, knowing how to hide prices on Shopify can be a game-changer for your business.

In this blog post, we will delve into various methods of hiding product prices on Shopify, exploring both coding techniques and user-friendly apps designed to cater to different levels of technical expertise. By the end of this guide, you will not only be equipped with practical techniques but also understand the strategic advantages that come with optimizing your pricing visibility.

We will cover the following aspects:

• The strategic rationale behind hiding prices.
• Step-by-step guides for coding methods.
• How to use apps for a no-code solution.
• Tips for implementing these strategies effectively.

As you read through, we encourage you to reflect on your current pricing strategies and consider how these methods could enhance your Shopify store’s performance.

The Strategic Advantage of Hidden Prices in Shopify Stores

Hiding product prices can serve various strategic purposes, especially for businesses that operate in B2B sectors or those that prefer a more consultative sales approach. Here are some key benefits of adopting this strategy:

Creating Exclusivity

By hiding prices, you can create a sense of exclusivity around your products. This approach can entice customers to reach out for more information or a personalized quote, thus fostering deeper engagement. For instance, a luxury goods store may choose to hide prices to encourage customers to inquire about products directly, enhancing the perceived value of the shopping experience.

Encouraging Customer Engagement

When prices are hidden, it invites customers into a conversation. This can be particularly beneficial in industries where pricing may vary based on customer specifications, order volume, or ongoing promotions. For example, a furniture company could hide prices and invite customers to discuss their needs, leading to tailored solutions and potentially higher sales.

B2B Pricing Strategies

For B2B ecommerce, pricing often depends on various factors such as customer relationships and purchase history. Hiding prices allows businesses to maintain flexibility in their pricing strategies, ensuring that they can offer customized quotes based on the specific needs of their clients.

Transforming Your Store into a Catalog

If your store serves as a digital catalog rather than a traditional retail space, hiding prices can streamline the user experience. This allows customers to browse without being influenced solely by price, focusing instead on the quality and uniqueness of the products.

Various Methods to Hide Prices on Shopify

There are a few effective ways to hide prices on Shopify, each suited to different technical capabilities and needs. We’ll explore coding methods and app solutions to ensure you find the best match for your store.

Method 1: Editing Theme Code to Hide Prices

For those comfortable with coding, modifying your theme code is a powerful way to hide prices. Below is a step-by-step guide:

Step 1: Access Your Theme Code

1. From your Shopify admin, go to Online Store > Themes.
2. Click on Actions next to your current theme, and select Edit code.

Step 2: Edit Currency Formats

1. In the Sections directory, find the product-template.liquid file.
2. Locate the price display code, which typically looks like this:

   {{ product.price | money }}
   

3. You will wrap this in a conditional statement to hide it. Replace it with the following code:

   {% if customer %}
     {{ product.price | money }}
   {% else %}
     <span class="hidden">Price hidden. Please inquire for details.</span>
   {% endif %}
   

Step 3: Save and Test

• After saving your changes, visit your store to ensure that the prices are hidden for users who are not logged in.

Method 2: Using CSS to Hide Prices

If you prefer a simpler approach, you can use CSS to hide prices across your store.

Step 1: Access Your Theme CSS

1. Go to Online Store > Themes, and click Edit code.
2. Open the theme.scss.liquid or styles.scss.liquid file in the Assets directory.

Step 2: Add Custom CSS

• Add the following CSS rule at the bottom of the stylesheet:

  .price {
      display: none;
  }
  

• This will hide all elements with the class "price" throughout your store.

Step 3: Save and Review

• Save the changes and check different pages of your store to confirm that prices are not visible.

Method 3: Using Shopify Apps for a No-Code Solution

For those who are not comfortable with code, several Shopify apps can help you hide prices effortlessly. One of the most popular options is the EasyLockdown app.

Step-by-Step Guide to Using EasyLockdown

1. Install the EasyLockdown App

   • Go to the Shopify App Store, search for "EasyLockdown," and click Add app.

2. Create a New Lock Rule

   • Open the app dashboard and click on Create Lock.
   • Name your new rule for easy management.

3. Select Customer Audience

   • Choose which customers to apply the rule to (e.g., all visitors, specific tags).

4. Choose Lock Activation Options

   • Decide whether the lock should activate immediately or on a schedule.

5. Define the Content to Lock

   • Select the option to hide prices from the content settings.

6. Save and Test the Rule

   • Ensure everything works as intended by reviewing your storefront.

Using apps like EasyLockdown allows you to implement these strategies without any coding knowledge, making it an accessible option for all merchants.

Tips for Implementing Price Hiding Strategies Effectively

As you deploy these strategies, consider the following tips to maximize their effectiveness:

• Communicate Clearly: If prices are hidden, ensure that customers understand how to inquire about pricing and that they can easily find contact information to request quotes.

• Monitor Customer Interaction: Track how often customers reach out for quotes or inquiries after hiding prices. This data can provide valuable insights into customer behavior and preferences.

• Test and Optimize: Regularly test different methods of hiding prices and analyze their impacts on conversion rates. This iterative approach can help refine your strategy.

• Utilize Chatbots: Consider implementing chatbots to assist customers in getting quotes directly via your website, enhancing engagement and streamlining communication.

Conclusion

Hiding product prices on Shopify can be a strategic move that fosters deeper customer engagement, enhances exclusivity, and allows for flexible pricing strategies. Whether you opt for coding solutions or user-friendly apps, the methods discussed in this guide provide you with the tools needed to implement this strategy effectively.

As you explore these options, we encourage you to reflect on your current pricing strategies and consider how the PowerCommerce eStore Suite can further optimize your online presence. Order Now to empower your ecommerce brand with our innovative solutions designed for seamless growth.

Frequently Asked Questions

1. Can I hide prices for specific customers on Shopify? Yes, using apps like EasyLockdown, you can create rules to hide prices for specific customers or groups.

2. Can I still allow customers to add products to the cart if the price is hidden? Yes, customers can add products to the cart even if the price is hidden; they will see the price at checkout.

3. Can I hide prices for all products on my Shopify store? Yes, the methods described above can be used to hide prices for all products.

4. How do I reveal the price if the customer requests a quote? You can reveal the price once they request a quote or log into their account.

5. Can I hide prices on the mobile version of my Shopify store? Yes, the methods provided will hide prices on both desktop and mobile versions.

6. Can I hide prices for a specific period? Yes, you can set up a schedule rule in the EasyLockdown app to hide prices for specific periods.

By applying these strategies, you can reshape the customer experience on your Shopify store, driving engagement and ultimately boosting sales.