How to Show Discounted Price on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding the Importance of Discounted Price Visibility
3. How to Display Discounted Prices on Shopify
4. Best Practices for Showcasing Discounts
5. Conclusion
6. FAQ

Introduction

Did you know that nearly 70% of online shoppers abandon their carts before completing a purchase? One of the key reasons behind this phenomenon is the lack of clarity regarding pricing and discounts. As ecommerce professionals, we understand how crucial it is for customers to see not just the regular price, but also the discounted price on product pages. This transparency can significantly influence purchasing decisions and enhance customer satisfaction.

In this blog post, we will explore the essential strategies for showcasing discounted prices effectively on Shopify. You will learn how to use Shopify's built-in features, as well as third-party applications, to present discounts in a way that captures customer attention and drives conversions. We’ll also discuss the implications of these strategies for your overall ecommerce operations and how they can impact your bottom line.

By the end of this guide, you will be equipped with actionable insights and practical steps to enhance your Shopify store’s pricing display, optimize your sales strategy, and ultimately improve your conversion rates. So, let’s dive deeper into the topic of how to show discounted price on Shopify.

Understanding the Importance of Discounted Price Visibility

The Role of Discounts in Ecommerce

Discounts are a powerful marketing tool that can entice customers to make a purchase. They create a sense of urgency and can enhance the perceived value of the products being sold. However, simply offering discounts is not enough; they need to be clearly visible to your potential customers to have the desired effect.

Customer Expectations

Today’s consumers are savvy shoppers who expect transparency when it comes to pricing. If they cannot easily identify a discounted price on a product page, they may assume that the deal is not worth their time. This is especially true in a marketplace as competitive as ecommerce, where customers can quickly compare prices across multiple platforms.

The Impact on Conversion Rates

Research shows that displaying discounted prices prominently can lead to a significant increase in conversion rates. When customers see a clear price reduction, they are more likely to add items to their cart and complete the purchase. This is why understanding how to show discounted price on Shopify is not just a matter of aesthetics; it’s a crucial aspect of your sales strategy.

How to Display Discounted Prices on Shopify

Using Shopify’s Built-In Features

1. Setting Up Compare-at Prices

One of the simplest ways to show discounted prices on your Shopify store is by using the "Compare at price" feature. This allows you to display the original price alongside the discounted price, making the savings clear to customers.

Here’s how to set it up:

• From your Shopify admin, go to Products > All products.
• Click the name of the product you want to edit.
• In the Pricing section, set the "Compare at price" to the original price of the product.
• Set the "Price" to the new sale price.
• Click Save.

For example, if you have a t-shirt originally priced at $30, you would set the "Compare at price" to $30 and the "Price" to $10. On your storefront, customers will see a crossed-out price of $30 next to the new price of $10, clearly illustrating the discount.

2. Utilizing Sale Price Badges

Many Shopify themes include options to display sale price badges automatically. These badges typically appear on product and collection pages, highlighting items on sale. Make sure your theme supports this feature and that it is enabled in your theme settings.

To check your theme settings:

• Go to Online Store > Themes.
• Click on Customize for your current theme.
• Look for settings related to product badges or sale indicators, and ensure they are enabled.

Advanced Techniques for Displaying Discounts

1. Customizing Liquid Code

For those comfortable with coding, customizing Shopify’s Liquid template language can provide more flexibility in displaying discounted prices. This method allows you to manipulate how prices are shown on product pages, collection pages, and more.

For example, to display a dynamic discount based on the automatic discount applied, you might use the following code snippet:

{% if product.price < product.compare_at_price %}
  <span class="discounted-price">{{ product.price | money }}</span>
  <span class="original-price">{{ product.compare_at_price | money }}</span>
{% endif %}

This code checks if the product price is less than the compare-at price and displays both prices accordingly. However, be cautious when editing Liquid files, as incorrect code can disrupt the functioning of your store.

2. Implementing Third-Party Apps

If the built-in features and basic Liquid customizations do not meet your needs, consider leveraging third-party apps that specialize in displaying discounts. Many Shopify apps are designed to enhance pricing displays, automate discount applications, and showcase sales prominently on product pages.

Popular Apps Include:

• Discounted Prices: This app enables you to display discounted prices on product pages, collection pages, and even checkout. It allows for great flexibility in customizing how discounts are presented.
• Bold Discounts: A robust solution for running sales and showing discounted prices. This app provides features for scheduling sales, displaying countdown timers, and more.
• Klip Coupons: This app allows customers to see clickable discount codes directly on product pages, making it easy for them to apply discounts at checkout.

Benefits of Using Third-Party Apps

• Enhanced Visibility: Many apps offer more visually appealing ways to display discounts, including badges, banners, and pop-ups.
• Automation: Automating the management of discounts means you can run promotions without the hassle of manually adjusting prices.
• Customizability: Many apps allow for significant customization to align with your branding and marketing strategy.

Best Practices for Showcasing Discounts

Create Urgency with Time-Limited Offers

One of the most effective ways to encourage purchases is by creating a sense of urgency. Time-limited offers can compel customers to act quickly, knowing that the deal might not last. Display countdown timers alongside discounted prices to further enhance this urgency.

Promote Discounts Across All Channels

Ensure that your discounts are visible across all marketing channels, including email campaigns, social media, and your website. Use consistent messaging that highlights the savings customers can expect, and encourage them to visit your Shopify store to take advantage of the deals.

Regularly Review and Update Pricing Strategies

The ecommerce landscape is continually evolving, and so should your pricing strategies. Regularly review your discounting methods and adjust them based on customer feedback, sales performance, and market trends. Utilize data analytics to understand what strategies are driving conversions and which ones may need re-evaluation.

Conclusion

In today’s competitive ecommerce environment, effectively displaying discounted prices on your Shopify store can significantly impact your sales and customer satisfaction. By leveraging Shopify’s built-in features, customizing Liquid code, and utilizing third-party apps, we can create a transparent and enticing shopping experience for our customers.

As we have discussed, clear visibility of discounts not only enhances the shopping experience but also contributes to improved conversion rates. We encourage you to take these insights and implement them into your Shopify strategy.

For those looking to elevate their ecommerce operations further, we invite you to explore the PowerCommerce eStore Suite, our flagship offering designed to empower ambitious ecommerce brands with AI-driven insights and robust functionality. Order Now.

FAQ

Q: Can I show automated discounts on my Shopify product page?
A: By default, Shopify does not display automated discounts on product pages. However, you can use the "Compare at price" feature or install third-party apps to show discounted prices effectively.

Q: What if I have many products to manage?
A: If you have a large inventory, consider using bulk editing tools or third-party apps that allow for easier management of prices and discounts without manual adjustments.

Q: Are there any apps specifically for showing discounts?
A: Yes, there are several apps available on the Shopify App Store designed to enhance how discounts are displayed, such as Bold Discounts and Discounted Prices.

Q: How can I create urgency around my discounts?
A: Implement time-limited offers or countdown timers on your product pages to encourage customers to act quickly and take advantage of the discounts available.

By effectively applying these strategies and tools, we can ensure that our customers are not just aware of the discounts but are also motivated to make a purchase.