How to Show Discounts on Product Page in Shopify

Table of Contents

1. Introduction
2. Understanding Discounts in Shopify
3. Methods to Show Discounts on Product Pages
4. Conclusion
5. FAQ

Introduction

Did you know that nearly 60% of online shoppers are more likely to purchase a product if they see a discount prominently displayed? As ecommerce professionals, we understand that showcasing discounts effectively can significantly influence conversion rates and encourage customers to make purchases. However, many Shopify merchants face a common challenge: displaying automatic discounts directly on product pages rather than just in the cart. This blog post aims to guide you through the process of how to show discounts on product pages in Shopify, ensuring your customers are aware of the savings they can enjoy.

In this article, we will explore the various methods for displaying discounts on product pages, including the use of Shopify's built-in features, template code modifications, and third-party apps. We will also discuss the implications of each approach, helping you choose the best solution for your specific needs.

By the end of this post, you will have a comprehensive understanding of how to effectively showcase discounts on your Shopify store, enhancing your customers' shopping experience and driving sales. We invite you to reflect on your current strategies and consider how these insights can optimize your store's performance.

Understanding Discounts in Shopify

Before diving into the technical aspects of displaying discounts, it's essential to understand how Shopify's discount system works. Shopify allows merchants to create two primary types of discounts: manual discounts (such as coupon codes) and automatic discounts (which apply automatically at checkout). While manual discounts can be easily showcased on product pages, automatic discounts often require additional steps to display correctly.

Types of Discounts

1. Manual Discounts: These discounts require the customer to enter a code at checkout. They can be easily displayed on product pages since they are linked to specific promotional campaigns.

2. Automatic Discounts: These discounts apply automatically when certain conditions are met, such as a minimum order value or applicable products. However, they typically only appear in the cart, leading to missed opportunities for conversion when customers don't realize a discount is available.

The Importance of Displaying Discounts

Displaying discounts directly on product pages can lead to:

• Increased Conversion Rates: Customers are more likely to purchase when they can see immediate savings.
• Enhanced Customer Trust: Transparency in pricing fosters trust and encourages repeat business.
• Competitive Advantage: In a crowded marketplace, showcasing discounts can help differentiate your brand from competitors.

Methods to Show Discounts on Product Pages

Now that we understand the importance of showcasing discounts, let's explore the different methods to display them on product pages in Shopify.

1. Using the Compare-at Price Feature

The most straightforward way to display discounts on product pages is by utilizing the compare-at price feature. This method is especially effective for manual discounts.

Steps to Implement:

1. From your Shopify admin, go to Products > All Products.
2. Select the product you wish to edit.
3. In the Pricing section:
   • Set the Compare at price to the original price of the product.
   • Set the Price to the discounted price.
4. Click Save.

This method will display the original price struck through with the new price highlighted, effectively communicating the discount to customers.

2. Custom Coding in Shopify Themes

For those who want to display automatic discounts directly on product pages, custom coding may be necessary. This approach involves modifying the theme's Liquid files to dynamically calculate and display discounted prices.

Basic Code Example:

To show discounted prices based on automatic discounts, you may need to add JavaScript or Liquid code to your theme files. For example:

{% assign discount_percentage = 0.2 %} <!-- Example for a 20% discount -->
{% assign discounted_price = product.price | times: 0.8 %} <!-- Calculate new price -->
<p>Now: {{ discounted_price | money }}</p>

This code calculates the new price based on a 20% discount and displays it on the product page. However, implementing such code requires a solid understanding of Liquid (Shopify's templating language) and JavaScript.

Where to Place the Code:

1. Go to Online Store > Themes.
2. Click on Actions > Edit Code for your current theme.
3. Locate the product-template.liquid or product-price.liquid files.
4. Insert the custom code at the appropriate location.

Be cautious while editing theme files, as incorrect changes can affect your store's functionality. Always back up your current theme before making modifications.

3. Utilizing Third-Party Apps

If coding is not your strong suit, or if you're looking for a more user-friendly solution, consider using third-party apps designed to enhance discount visibility. Many apps in the Shopify App Store can help you display discounts on product and collection pages seamlessly.

Recommended Apps:

• Discounted Prices: This app allows you to display discounted prices on product pages and collection pages, ensuring customers see the savings upfront.
• Klip Coupons: With this app, you can create clickable coupons that apply discounts directly on product pages, enhancing user experience without the need for code modification.
• Yagi Automatic Discount Helper: This app utilizes metafields to display discounted prices on product pages, making it easy to show automatic discounts clearly.

4. Customizing Your Theme for Discounts

If you're looking for a tailored solution, you can also hire a Shopify Expert to create a custom discount display feature for your store. This option allows you to achieve a unique design that aligns with your brand while ensuring that discounts are presented effectively.

5. Best Practices for Displaying Discounts

To maximize the impact of discounts on your product pages, consider the following best practices:

• Highlight Discounts: Use bold text, contrasting colors, or badges to draw attention to discounted prices.
• Be Transparent: Clearly communicate the original price and the discount percentage to build trust with customers.
• Test and Optimize: A/B test different discount displays to identify which formats convert best for your audience.

Conclusion

Effectively showcasing discounts on product pages in Shopify is crucial for enhancing customer experience and driving sales. Whether you choose to utilize the built-in compare-at price feature, implement custom code, or leverage third-party apps, each method offers unique advantages.

At PowerCommerce, we understand the challenges ecommerce brands face in optimizing their digital presence. Our PowerCommerce eStore Suite is designed to empower businesses with cutting-edge, scalable solutions that enhance storefront performance. If you're looking to elevate your ecommerce operations, we invite you to explore our offerings and see how we can help you achieve measurable growth.

Are you ready to transform your Shopify store and showcase discounts effectively? Order Now to get started!

FAQ

Q1: Can I show automatic discounts on product pages without coding?

Yes, you can use third-party apps designed to display automatic discounts on product pages without the need for custom coding.

Q2: What should I do if I don't have coding experience?

If coding isn't your strength, consider using user-friendly third-party apps that allow you to display discounts without modifying theme files.

Q3: How do I ensure discounts are displayed correctly across all devices?

Make sure to test your store on various devices after implementing any changes. Responsive design is crucial for ensuring discounts are visible on mobile, tablet, and desktop devices.

Q4: Is there a way to bulk edit products for discounts?

Yes, you can use bulk editing features in Shopify or third-party apps to apply discounts to multiple products simultaneously, saving you time and effort.

Q5: What if my theme doesn't support displaying discounts?

If your current theme lacks the necessary features for displaying discounts, consider switching to a more compatible theme or hiring a Shopify Expert for customization.