How to Show Product Tag in Shopify: A Comprehensive Guide for E-commerce Success

Table of Contents

1. Introduction
2. Understanding Product Tags in Shopify
3. How to Show Product Tags in Shopify
4. Customizing the Appearance of Product Tags
5. Leveraging Product Tags for E-commerce Growth
6. Conclusion
7. FAQ

Introduction

Did you know that 70% of online shoppers often use product tags to refine their searches and find exactly what they are looking for? For e-commerce brands, strategically displaying product tags can significantly enhance user experience and streamline navigation. As the digital marketplace grows increasingly competitive, it is essential for brands to optimize their storefronts to meet customer expectations effectively.

In this blog post, we will explore the importance of product tags in Shopify and provide a step-by-step guide on how to show product tags on your product pages. By the end of this article, you will understand how to implement product tags to improve your store’s usability and drive conversions.

We will cover several key aspects, including how to access your Shopify theme code, the HTML and Liquid code necessary to display tags, and tips for styling these tags to align with your store's branding. Moreover, we will discuss the impact of product tags on conversion rates and user engagement. Our goal is to empower you with actionable insights that can transform your Shopify store into a user-centric platform that promotes growth.

Understanding Product Tags in Shopify

Product tags are labels that you can assign to your products in Shopify. They serve as a means to organize and categorize products, making it easier for customers to filter and find items that match their interests. Tags can be incredibly useful for:

• Facilitating Search and Navigation: By allowing customers to filter by specific tags, they can quickly find related products.
• Enhancing SEO: Tags can help improve your store’s search engine optimization by providing additional keywords for search engines to index.
• Boosting Conversion Rates: A well-organized store with easily navigable tags can lead to higher sales as customers are more likely to find and purchase items they want.

Why Display Product Tags?

Displaying product tags on your Shopify product pages can enhance the shopping experience by:

• Improving Visibility: Customers can see related tags that lead to more products in the same category.
• Encouraging Exploration: Tags can encourage customers to explore other products, increasing average order value.
• Creating a Sense of Organization: Tags can help categorize and streamline product offerings, making it easier for customers to navigate your store.

How to Show Product Tags in Shopify

To display product tags on your Shopify product pages, you need to edit your theme code. Don’t worry; we’ll guide you through the process step by step.

Step 1: Access Your Shopify Theme Code

1. Log into Your Shopify Admin Panel: Navigate to your Shopify dashboard by logging into your account.
2. Go to Online Store: In the left sidebar, click on "Online Store" and then select "Themes."
3. Edit Code: Find the theme you are currently using and click on the "Actions" dropdown menu. Select "Edit Code."

Step 2: Backup Your Theme

Before making any changes, it’s essential to create a backup of your theme:

1. In the "Actions" dropdown menu, select "Duplicate" to create a copy of your theme. This backup ensures you can restore your store to its previous state if anything goes wrong.

Step 3: Locate the Product Template File

1. In the left sidebar, you will see different folders. Click on "Sections" to expand it.
2. Look for a file named product-template.liquid or main-product.liquid depending on your theme. This file controls the layout of your product pages.

Step 4: Add the Code to Show Product Tags

1. Open the product-template.liquid or main-product.liquid file.

2. Decide where you want the product tags to appear on the product page. A common place is just above the product description or below the product title.

3. Insert the following Liquid code where you want the tags to be displayed:

   {% if product.tags.size > 0 %}
       <div class="product-tags">
           <p>Tags: 
           {% for tag in product.tags %}
               <a href="/el/collections/all/{{ tag | handleize }}">{{ tag }}</a>{% unless forloop.last %}, {% endunless %}
           {% endfor %}
           </p>
       </div>
   {% endif %}
   

Step 5: Save Your Changes

After adding the code, click the "Save" button to apply your changes. It’s a good practice to check your product pages to ensure the tags display correctly.

Customizing the Appearance of Product Tags

Once you have successfully added product tags, you may want to customize their appearance to align with your brand. Here are some tips for styling the tags:

Step 1: Access the CSS File

1. In the same code editor, look for the assets folder and open the CSS file, such as theme.scss.liquid or styles.css.liquid.

2. Scroll to the bottom of the file and add the following CSS code to style your tags:

   .product-tags {
       margin-top: 10px;
       font-size: 14px;
       color: #333; /* Change to your desired color */
   }
   
   .product-tags a {
       background-color: #f0f0f0; /* Change to your desired background color */
       border-radius: 5px;
       padding: 5px 10px;
       text-decoration: none;
       margin-right: 5px;
   }
   
   .product-tags a:hover {
       background-color: #ddd; /* Change hover color */
   }
   

Step 2: Save Your CSS Changes

Click "Save" to apply your new styles. Refresh your product pages to see the updated appearance of your product tags.

Leveraging Product Tags for E-commerce Growth

Incorporating product tags effectively can lead to increased customer engagement and sales. Here are some strategies to maximize the potential of product tags:

1. Use Descriptive Tags

Make sure the tags you use are descriptive and relevant to the products. For example, instead of using vague tags like "new" or "popular," consider using specific tags such as "organic cotton t-shirts" or "vegan skincare."

2. Promote Related Tags

Encourage customers to explore related products by highlighting specific tags on product pages. Use phrases like "Explore more in [specific tag]" to guide them.

3. Monitor Performance

Utilize analytics tools to monitor the performance of your product tags. Track which tags lead to the highest conversion rates and adjust your strategy accordingly.

4. Optimize for SEO

Ensure your product tags are optimized for search engines. Use keywords that potential customers may use to search for your products in both the tags and the URLs.

Conclusion

In today's competitive e-commerce landscape, optimizing your Shopify store for user experience is paramount. By implementing product tags effectively, you not only enhance navigation but also create opportunities for increased sales and customer engagement. As we discussed, the process involves accessing your theme code, inserting the appropriate Liquid code, and styling your tags to match your brand.

Remember, product tags are more than just labels—they are powerful tools that can guide your customers through their shopping journey. As you continue to refine your digital strategies, consider how leveraging product tags can lead to sustainable growth for your Shopify store.

For those looking to elevate their e-commerce operations even further, we invite you to explore the PowerCommerce eStore Suite. Our suite offers advanced analytics, storefront optimization, and seamless migrations to help your business thrive in the digital marketplace.

FAQ

Q: Can I display only specific tags on my product pages?
A: Yes, you can modify the Liquid code to filter and display only specific tags by adding conditions in the code.

Q: Will displaying product tags affect my SEO?
A: Properly optimized product tags can enhance your SEO by providing more keywords for search engines to index, improving visibility.

Q: How can I style the product tags?
A: You can customize the appearance of product tags using CSS in your theme's stylesheet.

Q: What if I want to remove product tags from my pages?
A: You can simply remove or comment out the Liquid code you added in the product template file.

Q: Is there a risk of breaking my site when editing code?
A: While editing code, there is always a risk. That's why it's crucial to back up your theme before making any changes.