Pitch Shopify Theme: Make Bold First Impressions That Convert
As part of Shopify’s Horizon theme collection, the Pitch Shopify theme is designed for brands ready to stand out with bold visuals and engaging, story-driven layouts. Perfect for modern DTC businesses, startups, and visually-focused stores, Pitch blends a clean, flexible structure with a vivid presentation — and it's 100% free.
At Power Commerce, we help brands go beyond the default by customizing Pitch to create high-converting, brand-aligned storefronts tailored for scale.
Overview of the Pitch Theme
The Pitch theme is a vibrant, expressive Shopify OS 2.0 theme developed by Shopify and purpose-built for DTC brands. It’s fully responsive, free to use, and optimized for modern ecommerce standards.
- Developer: Shopify
- Price: Free
- Best For: DTC brands, health & beauty, wellness, fashion, lifestyle
- Design Style: Bold, vibrant, editorial
Who Should Use the Pitch Theme
Pitch is ideal for brands looking to launch quickly, create a strong first impression, and tell a visual story through their storefront. Best suited for:
- Beauty and skincare brands
- Fashion and accessories
- Health and wellness products
- Specialty food & beverage
- DTC subscription boxes
It’s especially powerful for curated product ranges with strong branding and content.
Pitch Theme Features at a Glance
| Feature | Description |
|---|---|
| Modern, bold layout | Large images, clear typography, high-contrast color blocks |
| Optimized for mobile | Fully responsive with mobile-friendly quick buy and cart features |
| Storytelling sections | Great for founder stories, About pages, brand values |
| Quick-buy + slide-out cart | Simplifies product selection and speeds up checkout |
| Built-in merchandising tools | Supports product videos, color swatches, ingredient/info blocks |
| Search and discovery | Includes predictive search, filters, and recommendation blocks |
Pros and Considerations
Pros:
- Free with full Shopify support and ongoing updates
- Quick to set up — ideal for solo founders or small teams
- Excellent mobile UX and storytelling potential
- Strong native design for product-focused brands
Considerations:
- Only one built-in style preset (requires customization)
- Lacks advanced features like mega-menu or in-cart upsells
- Requires strong visual assets to make full impact
How Power Commerce Enhances the Pitch Theme
We transform the Pitch theme into a branded storefront designed for performance and conversion. Our Shopify Plus Partner services include:
- Custom Theme Styling: Fonts, colors, layouts tailored to your brand identity
- Homepage Redesign: Emotional storytelling, clear flow, strategic callouts
- Performance Optimization: Lazy loading, code minification, image compression
- App Integration: Seamless integration of reviews, subscriptions, upsells, and popups
- Advanced Custom Sections: Dynamic landing blocks, A/B-tested CTAs, modular layouts
- SEO Readiness: Semantic headings, schema markup, mobile-first speed tuning
We don’t just install the theme — we make it your digital flagship.
Pitch Theme in Action: Sample Use Cases
- Beauty Brand Launch: Ingredient highlights, vibrant visuals, and a clean storytelling homepage
- Wellness DTC Startup: Trust-building About page, mobile slide-out cart, simple UX
- Boutique Apparel Store: Lookbook layout, seasonal stories, embedded video galleries
FAQs About the Pitch Theme
Q: Is Pitch only for startups?
A: No. While Pitch is great for fast launches, it also scales well with advanced customization and third-party integrations.
Q: Can I scale without switching themes?
A: Yes — with Power Commerce’s help, you can scale from 5 to 500 products without needing a redesign.
Q: What apps work well with Pitch?
A: Popular tools like Klaviyo, Yotpo, Recharge, and loyalty apps integrate seamlessly. We style them to match your brand.
Why Work With Power Commerce
We’re not just Shopify Plus experts — we’re ecommerce growth partners. Power Commerce brings design, performance, and scalability together. When you work with us, your Pitch theme becomes a powerful growth engine, not just a starting template.
Get Started With the Pitch Theme Today
Build Bold. Launch Fast. Sell More.
Let Power Commerce transform your Pitch Shopify theme into a branded experience that converts. Whether you’re launching or migrating, we make it seamless.
