Aday
Minimalist, high-performance clothing for modern lifestyles
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The Brand
ADAY is a modern fashion brand focused on creating versatile, sustainable, and high-performance clothing that adapts to different aspects of customers’ daily lives. With a mission to offer fewer but better items, ADAY designs apparel with innovative fabrics that perform well for both active and professional settings, promoting minimalist wardrobes that are kinder to the planet.
Visit Live Site01/
The Brand
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At a Glance
100% Data Integrity
Ensured during migration from Spree to Shopify Plus
Seamless Logistics Integration
Automated order splitting & fulfillment with Quiet Logistics
Optimized Mobile Experience
Enhanced load speed & cross-browser compatibility
Marketing Automation Enabled
Klaviyo integrated for personalized email campaigns
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At a Glance
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The Challenge
ADAY needed to migrate their ecommerce platform from Spree to Shopify Plus to streamline operations, enhance their online store’s performance, and offer a seamless shopping experience. The challenges included migrating extensive content, including product listings, customer data, and historical orders, while ensuring minimal disruption to their business operations.
The brand also wanted to ensure that the new Shopify store mirrored their current design aesthetics while improving functionality, including integrations with logistics and fulfillment systems.
The brand also wanted to ensure that the new Shopify store mirrored their current design aesthetics while improving functionality, including integrations with logistics and fulfillment systems.
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What We Did
Our scope of work for ADAY included the following key services:
Website Migration
We managed the migration of all content from ADAY’s existing Spree platform to Shopify Plus, which included product data, customer accounts, historical orders, and promotional information like active promo codes and gift cards. The migration process ensured the integrity of data and minimized any potential disruptions to the brand’s SEO rankings through careful handling of URL redirects and site mapping.
Custom Theme Development
The new Shopify Plus store was built using a custom theme designed to replicate the look and feel of ADAY’s original website while enhancing usability. This involved creating page templates for frequently recurring pages, such as collections and product display pages, and incorporating the brand’s design modifications to improve product presentation, customer navigation, and overall user experience.
Mobile Responsiveness and Performance Optimization
We optimized ADAY’s site for mobile devices, ensuring consistent performance and functionality across different screen sizes. A key focus was on improving the load speed of the site and optimizing the mobile browsing experience to cater to a growing number of mobile-first users. Quality assurance testing was conducted to ensure cross-browser compatibility and a seamless user experience.
Logistics and Fulfillment Integrations
ADAY relied on third-party logistics providers for fulfillment, and we integrated their Shopify Plus store with Quiet Logistics for automated order splitting and shipment management. By introducing middleware to automate the splitting and management of inventory and orders, we eliminated manual processes and ensured a more streamlined fulfillment operation.
Store Setup and Marketing Integrations
We set up the new Shopify store, including configuring payment gateways such as Amazon Pay, Apple Pay, and PayPal, as well as implementing automated tax calculation and real-time shipping estimates. We integrated marketing tools like Klaviyo for email automation, setting up key transactional and promotional emails to align with ADAY’s branding guidelines.
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The Result
"Working with PowerCommerce made our transition to Shopify Plus seamless. Their expertise in migration, design, and optimization ensured that our brand's vision remained intact while significantly improving functionality. The process was smooth, and the results have exceeded our expectations."
- Aday Team
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Next Steps
We continue to support ADAY with the following initiatives:
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives to further enhance the user journey, optimize checkout processes, and increase conversions.
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Marketing Automation Support
We are assisting with further marketing automation to drive personalized campaigns, improve customer engagement, and increase retention.
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Feature Development and Enhancements
We are working on additional custom features to enrich ADAY’s digital experience, such as enhanced product filtering and new promotional landing pages.
Elevating Sustainable Fashion Through an Optimized Ecommerce Platform
Through our partnership with ADAY, we successfully migrated their platform to Shopify Plus, providing an optimized, mobile-first shopping experience that aligns with the brand’s commitment to sustainability and versatility. By focusing on both technical functionality and user-centric design, we helped ADAY deliver a seamless online experience that supports their mission of providing better, fewer products for a sustainable future.
Moving forward, we will continue to optimize ADAY’s ecommerce journey, support feature launches, and ensure that their platform remains at the forefront of innovative and sustainable fashion.
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