Oransi
Transforming Oransi's eCommerce Experience
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The Brand
Oransi is a leading provider of air purification solutions, specializing in high-performance air purifiers for residential, commercial, and industrial environments. Known for their commitment to clean air and technological innovation, Oransi serves a wide range of customers who are looking for effective, reliable air quality solutions. Their products combine high-grade HEPA filtration with smart, user-friendly features, helping people breathe easier and live healthier lives.
Visit Live Site01/
The Brand
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At a Glance
32-40 SKUs
Migrated seamlessly to the new platform.
27 Product Categories
Successfully integrated into the new platform for streamlined navigation.
53,000 Customer Accounts
Transferred accurately to ensure a seamless customer experience.
49,000 Past Orders
Migrated with precision to maintain historical purchase data.
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At a Glance
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The Challenge
Oransi needed to migrate their ecommerce platform from Volusion to Shopify Plus, a move necessary to enhance user experience, support growing sales, and improve operational efficiency. The migration presented several challenges: handling the migration of extensive data, including product listings, customer accounts, and historical order data; recreating custom page designs on Shopify; and ensuring SEO integrity through 301 redirects.
In addition to the migration, Oransi needed custom theme development and setup for new functionalities like B2B wholesale capabilities, product bundles, and advanced discounting.
In addition to the migration, Oransi needed custom theme development and setup for new functionalities like B2B wholesale capabilities, product bundles, and advanced discounting.
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What We Did
Our scope of work for Oransi included the following key services:
Data and Content Migration
We managed the migration of Oransiās extensive product data, including approximately 32-40 SKUs, 27 product categories, and over 53,000 customer accounts and 49,000 past orders. This also included migrating around 213 content pages, ensuring that all content was formatted and structured correctly for the Shopify Plus platform. Our team worked closely with Oransi to ensure that the data was migrated accurately and with minimal downtime, keeping their store operational throughout the transition.
301 Redirects and SEO Maintenance
Preserving Oransiās SEO rankings during the migration was crucial. We implemented a detailed 301 redirect plan that involved mapping the old URLs to their new equivalents on Shopify Plus. We used tools such as Google Webmaster Tools, SEO Powersuite, and Shopify apps like Transportr to ensure all essential pages were redirected properly. We also submitted an updated sitemap post-launch to maintain search engine visibility.
Custom Theme Development
We recreated the page designs of Oransiās existing website on the Shopify platform, developing a custom Shopify theme using HTML, CSS, and Shopifyās Liquid templating language. Our goal was to maintain brand consistency while making use of Shopifyās native features for a streamlined, scalable solution. The theme included unique templates for collection pages, product detail pages, and content-based pages, ensuring a cohesive and user-friendly shopping experience.
Mobile Responsive Development
All pages were designed and tested for mobile responsiveness, ensuring that users could easily navigate Oransiās site on any device. This included extensive testing across major browsers and screen sizes to guarantee compatibility and performance.
B2B Functionality and Bundling
To support Oransiās wholesale customers, we set up Shopifyās Wholesale Channel to manage designated wholesale accounts, including setting purchase quantity minimums and creating discount tiers. Additionally, we developed bundling functionality that allowed Oransi to create bundle products using Shopifyās metafields and line item properties, displaying individual SKUs within bundles during the checkout process. This helped Oransi offer discounts on bundled products without impacting inventory availability.
Store Setup and Integration
We set up the storeās checkout process, installed payment gateways, and integrated real-time shipping estimates using Shopifyās Carrier Calculated Shipping API. Additionally, we installed third-party applications, such as Yotpo for customer reviews and Klaviyo for email marketing automation, ensuring their integration with the Shopify theme and optimizing them for user experience.
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The Result
We meticulously conducted the migration for optimal performance, all while maintaining SEO integrity through a comprehensive 301 redirect plan. The new platform also introduced advanced B2B wholesale capabilities and product bundling features, significantly enhancing the shopping experience for both retail and wholesale customers. Throughout this transition, the team achieved minimal downtime, ensuring uninterrupted service and maintaining operational efficiency.
Working with our migration team was a game-changer for us. Their expertise made the complex transition to Shopify Plus feel effortless. Not only did they preserve our SEO rankings, but they also enhanced our platform with advanced functionalities. We now offer a better shopping experience for our customers, both retail and wholesale. The team's commitment to understanding our needs truly set them apart.
- Oransi Team
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Next Steps
We continue to work with Oransi on the following initiatives:
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Enhanced B2B Features
We are collaborating with Oransi to refine their B2B functionality, including advanced discounting features, personalized pricing, and enhanced user account management.
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Conversion Rate Optimization (CRO)
Our team is conducting A/B testing on key landing pages to optimize the user journey and increase conversions. We are focusing on checkout flow enhancements and promotional page optimization to improve the overall shopping experience.
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Ongoing SEO and Performance Monitoring
We are monitoring SEO metrics and site performance to identify areas of improvement. This includes optimizing load speeds, improving content, and making adjustments to maintain search engine rankings.
Bringing Clean Air Solutions to the Digital World
Through our partnership with Oransi, we have successfully migrated their ecommerce operations to Shopify Plus, providing a scalable and flexible platform that supports their growth. By developing custom solutions tailored to their needs, including B2B functionality and advanced bundling, we have helped Oransi provide an enhanced user experience for both retail and wholesale customers.
Moving forward, our continued collaboration will help Oransi expand their reach, improve customer engagement, and maintain their leadership in the air purification market. By staying innovative and user-focused, Oransi is well-positioned to make clean air accessible to more people around the world.
Written by Renka
Community Manager
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