Adimo.
Making Marketing Shoppable.
We analyze innovative technologies like Adimo to provide strategic insights on creating a seamless path to purchase from any digital touchpoint.
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About Adimo
Adimo is a leading shoppable marketing technology that closes the gap between marketing and sales. It provides a powerful 'Add to Basket' functionality that can be embedded into any digital content—from display ads and social media to recipes and articles. This allows consumers to instantly add products from CPG and FMCG brands to their preferred online retailer's cart, creating a frictionless path to purchase.
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Key Features of the Adimo Model:
Commerce Enabled Content
Turn any piece of digital marketing content—an ad, a video, a blog post, a digital recipe—into an instant point of purchase.
Frictionless Path to Purchase
Allows consumers to add products to their shopping cart at their chosen online retailer in just a few clicks, dramatically reducing friction.
Global Retailer Network
Connects brands with a vast network of hundreds of online retailers globally, ensuring consumers can shop wherever they prefer.
Powerful Consumer Insights
Provides valuable, real-time data on which marketing campaigns are driving actual sales, basket values, and which retailers are preferred.
Ideal for CPG & FMCG Brands
Perfectly suited for consumer packaged goods brands that sell through third-party retailers rather than a direct-to-consumer website.
Always-On Shopping
Ensures that your products are available for purchase 24/7, wherever and whenever a consumer is inspired by your marketing content.
Why Power Commerce Analyzes Technologies Like Adimo
Understanding the Future of Commerce
While we don't implement Adimo directly, we study its innovative approach to understand the future of commerce: seamless, contextual, and everywhere. By analyzing how Adimo shortens the path to purchase for CPG brands, we derive powerful strategies that help our clients create more effective and frictionless shopping experiences, no matter which platform they use.
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Omnichannel Strategy
We help you create a cohesive strategy that allows customers to discover and purchase your products across multiple touchpoints seamlessly.
Conversion Rate Optimization
We apply learnings from frictionless models like Adimo to optimize your website's user journey and checkout process, reducing cart abandonment.
Data-Driven Marketing
We help you implement tracking and analytics to better understand which marketing efforts are directly influencing sales and customer behavior.
Technology Stack Consulting
We provide expert, objective advice on which platforms and tools are right for your business to achieve a modern, effective commerce experience.
Adimo vs. Shopify
Our analysis compares enabling commerce everywhere (Adimo) with building a central D2C destination (Shopify) for CPG and retail brands.
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Ready to Shorten Your Path to Purchase?
Partner with Power Commerce to apply insights from leading technologies like Adimo to your own omnichannel strategy.
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