From Tech to Dough: How Justin Wetherill is Revolutionizing the Bagel Business

Table of Contents

1. Key Highlights
2. Introduction
3. A Unique Beginning: The Rise of uBreakiFix
4. The Unexpected Shift to Bagels
5. Building a Bagel Empire: Operational Strategy
6. Growth Plans and Future Aspirations
7. Lessons Learned from the Tech Industry
8. The Role of Community in Business
9. FAQ

Key Highlights

• Justin Wetherill, cofounder of uBreakiFix, has transitioned from tech to food, now leading Jeff's Bagel Run with 15 locations and plans for expansion.
• Leveraging his tech background, Wetherill has integrated advanced systems into the bagel business, aiming for efficiency and quality.
• The journey from fixing phones to baking bagels showcases innovative business strategies and a commitment to sustainable growth.

Introduction

In the world of entrepreneurship, the ability to pivot can define success. Justin Wetherill, a name synonymous with tech repair, has made a remarkable transition from the digital realm to the culinary landscape. As the cofounder of uBreakiFix, a device repair chain that expanded to over 550 locations, Wetherill has taken his operational expertise and applied it to Jeff's Bagel Run, a burgeoning bagel shop chain in Florida. This article explores Wetherill's unique journey, the lessons learned from his tech background, and how he is shaping a new chapter in the food industry with innovation and a focus on quality.

A Unique Beginning: The Rise of uBreakiFix

Wetherill's entrepreneurial journey began in an unexpected fashion. In 2009, after a mishap with his own phone, he recognized a gap in the market for device repair services. His initial foray into fixing broken phones and selling repair services online laid the groundwork for what would become a successful chain. Wetherill and his cofounder, David, established their first uBreakiFix store in August 2009, and the business rapidly expanded.

In just three years, Wetherill's venture grew to 47 corporate-owned locations. The company later franchised, reaching around 550 stores by the time he stepped back in 2021. By building partnerships with major tech companies like Google and Samsung, and creating proprietary technology for efficiency, Wetherill and his team set a high standard in the tech repair industry.

The Unexpected Shift to Bagels

The transition from tech to food was not part of Wetherill's original plan. It began innocuously when a colleague started bringing in bagels from Jeff's Bagel Run, a small but exceptional operation run by Jeff and Danielle Perera in Florida. The quality of the bagels piqued Wetherill's interest, leading him to explore the potential of the business.

Recognizing similarities between Jeff's Bagel Run and his own experiences with uBreakiFix, Wetherill saw an opportunity to apply his knowledge of scaling businesses to this new venture. The simplicity of the menu—consisting mainly of bagels, spreads, and coffee—appealed to him as it streamlined operations and maintained a focus on quality.

Building a Bagel Empire: Operational Strategy

Wetherill's approach to scaling Jeff's Bagel Run is deeply rooted in the operational strategies he honed in the tech industry. The foundational principles include a commitment to quality, efficiency, and integration of technology. As the president of Jeff's Bagel Run, he has emphasized creating a business model that not only focuses on growth but also on sustainability.

Technology Integration

One of Wetherill's significant contributions to Jeff's Bagel Run is the incorporation of technology into the operational framework. The company has developed its own point-of-sale system and kitchen display system, enhancing both customer experience and operational efficiency. By integrating real-time data with delivery platforms like Uber Eats and DoorDash, Wetherill has ensured that the bagels remain fresh and the operations run smoothly.

Predictive Analytics for Freshness

A noteworthy innovation is the use of predictive analytics to optimize baking schedules. The system analyzes sales patterns throughout the day, advising bakers on what to produce and when, which minimizes waste and maximizes product freshness. Wetherill's whimsical remark that they are “the most sophisticated 15-store bagel chain” underscores the blend of culinary arts with technology that he brings to Jeff's Bagel Run.

Growth Plans and Future Aspirations

As of now, Jeff's Bagel Run operates 15 locations with plans for further expansion. Wetherill envisions a future where the chain can grow sustainably while retaining its commitment to quality. He is focused on creating a brand that not only serves delicious bagels but also fosters a sense of community and connection among its employees and customers.

The upcoming openings of six new stores signal a busy summer ahead. Wetherill is driven by the desire to build something lasting, stating that his aim is to be a "bagel guy" for the long haul. This dedication reflects a shift in mindset from the fast-paced tech environment to a more relationship-focused and community-oriented approach in the food industry.

Lessons Learned from the Tech Industry

Wetherill's experiences at uBreakiFix have equipped him with valuable lessons that he has applied to Jeff's Bagel Run. Some key takeaways include:

Emphasizing Customer Experience

In both tech repair and food service, customer experience is paramount. Wetherill learned that providing quick, effective service is crucial. This principle has translated well to the bagel business, where customers expect not only high-quality products but also fast and friendly service.

Building a Strong Team

Wetherill credits much of his past success to the teams he built at uBreakiFix. He has reunited with many former colleagues at Jeff's Bagel Run, emphasizing the importance of teamwork in achieving business goals. He believes that a cohesive team—one that shares a common vision—can drive a company forward more effectively.

Focusing on Scalability

Scalability was a primary concern at uBreakiFix, and it remains a crucial aspect at Jeff's Bagel Run. Wetherill's experience in creating systems and processes that support growth is evident in the way he approaches the bagel business. By keeping the menu simple and focusing on efficient operations, he is laying the groundwork for future expansion.

The Role of Community in Business

Wetherill is keenly aware of the impact local businesses have on their communities. Jeff's Bagel Run is not just a place to grab a quick bite; it aims to be a hub for community engagement. By sourcing ingredients locally and participating in community events, the bagel chain seeks to strengthen its ties to the neighborhoods it serves.

Supporting Local Suppliers

In an effort to contribute positively to the local economy, Jeff's Bagel Run prioritizes partnerships with local suppliers for its ingredients. This commitment not only enhances product quality but also fosters relationships within the community, creating a loyal customer base that values supporting local businesses.

Community Events and Engagement

Participating in local events and hosting community gatherings are integral to Jeff's Bagel Run's identity. Wetherill believes that businesses should actively engage with their communities, creating spaces where people can come together, share experiences, and enjoy good food.

FAQ

What inspired Justin Wetherill to move from tech to the food industry?

Wetherill's shift was inspired by his enjoyment of bagels from Jeff's Bagel Run and the potential he saw in the business model. He recognized parallels between his experiences in tech and the opportunities in food service.

How has technology influenced the operations at Jeff's Bagel Run?

Wetherill has integrated technology into various aspects of the bagel business, including point-of-sale systems and predictive analytics for baking schedules, enhancing efficiency and product freshness.

What are the future plans for Jeff's Bagel Run?

Jeff's Bagel Run plans to continue expanding its footprint, with six new locations set to open soon. Wetherill aims to build a sustainable business that remains true to its commitment to quality and community engagement.

How does Jeff's Bagel Run engage with the local community?

The bagel chain actively participates in local events and sources ingredients from local suppliers, fostering relationships within the community and reinforcing its commitment to supporting local businesses.

What lessons from uBreakiFix does Wetherill apply to his new venture?

Wetherill emphasizes the importance of customer experience, building a strong team, and focusing on scalability—principles that have guided his approach in both tech and food industries.

Through this transformative journey from tech repair to the bagel business, Justin Wetherill exemplifies the power of adaptability and innovation in entrepreneurship. As Jeff's Bagel Run continues to grow, it remains a testament to the idea that with the right vision and commitment, success can be achieved in any industry.