How to Add Frequently Bought Together on Shopify

Table of Contents

1. Introduction
2. Understanding the "Frequently Bought Together" Feature
3. How to Add "Frequently Bought Together" on Shopify
4. Best Practices for Maximizing Effectiveness
5. Conclusion
6. FAQ

Introduction

Did you know that 30% of customers are more likely to purchase additional items when they see personalized product recommendations? This statistic highlights the importance of implementing effective upselling strategies in e-commerce. As online shopping continues to grow, with projections indicating that 80.4% of consumers will shop online by 2025, creating a seamless shopping experience is essential for standing out in a crowded marketplace. One effective strategy to achieve this is by adding a "Frequently Bought Together" feature on your Shopify store.

In this blog post, we will explore the significance of the "Frequently Bought Together" feature, how it can enhance the shopping experience, and the steps to integrate it into your Shopify store. By the end of this article, you will understand how to leverage this feature to boost your average order value and drive sales. We will cover everything from the benefits of using this feature to a step-by-step guide on setting it up using the PowerCommerce eStore Suite.

Let’s dive into how this powerful tool can transform your Shopify store and engage your customers more effectively.

Understanding the "Frequently Bought Together" Feature

What is "Frequently Bought Together"?

The "Frequently Bought Together" feature is a powerful cross-selling strategy that recommends products commonly purchased together by other customers. It serves to enhance the shopping experience by allowing customers to discover complementary items easily. For example, if a customer is looking at a smartphone, the feature might suggest accessories like a case, screen protector, and headphones. This not only simplifies the shopping process for the customer but also increases the likelihood of them making additional purchases.

Benefits of Implementing This Feature

1. Increased Average Order Value (AOV): By suggesting related products, the feature encourages customers to add more items to their cart, leading to higher sales.
2. Enhanced Customer Experience: Customers appreciate the convenience of having relevant product recommendations, making their shopping journey smoother and more enjoyable.
3. Opportunity for Cross-Selling: The "Frequently Bought Together" feature can highlight products that customers may not have considered, driving additional revenue through cross-selling.
4. Inventory Management: Bundling slower-moving products with popular items can help clear out inventory more effectively.
5. Improved Engagement: Offering personalized recommendations keeps customers engaged and encourages them to explore more of what your store has to offer.

Key Considerations Before Adding the Feature

As we prepare to implement this feature, consider the following:

• Product Compatibility: Ensure that the products recommended together are indeed complementary and relevant.
• User Experience: The feature should be seamlessly integrated into your store design to maintain a clean and user-friendly interface.
• Tracking Performance: Utilize analytics to measure the impact of the "Frequently Bought Together" feature on sales and customer behavior.

How to Add "Frequently Bought Together" on Shopify

Integrating the "Frequently Bought Together" feature on your Shopify store can be done in a few simple steps. While there are several apps available, we recommend using the PowerCommerce eStore Suite for its robust functionality and ease of use.

Step-by-Step Guide to Installation

1. Install the PowerCommerce eStore Suite: Begin by installing the PowerCommerce eStore Suite from the Shopify App Store. This suite offers a variety of features, including the "Frequently Bought Together" functionality.

2. Configure the App: After installation, navigate to the app’s settings in your Shopify admin panel. Here, you can configure the app to suit your store’s needs.

3. Create a "Frequently Bought Together" Widget:

   • Go to the app interface and select the option to create a new widget.
   • Choose "Frequently Bought Together" as the widget type.

4. Select Products for Recommendations:

   • The app will allow you to select products that you want to associate with others.
   • You can also enable automatic recommendations based on previous purchase data, allowing the app to suggest items that customers frequently buy together.

5. Customize the Widget Appearance:

   • Adjust the visual settings of your widget to align with your store’s branding. You can modify colors, layouts, and the number of products displayed.
   • Ensure that the widget is mobile-friendly, as many customers shop using their mobile devices.

6. Add Discounts for Bundled Products:

   • To entice customers further, consider adding discounts for bundled products. This can significantly increase the likelihood of customers purchasing the recommended items.

7. Test and Launch:

   • Before going live, test the widget to ensure it displays correctly and functions seamlessly.
   • Once satisfied, launch the feature on your store.

Monitoring and Optimization

After implementing the "Frequently Bought Together" feature, it's essential to monitor its performance. Use analytics tools to track the following metrics:

• Conversion Rates: Analyze how often customers take action on the recommendations.
• Average Order Value: Measure any increases in AOV since implementing the feature.
• Customer Feedback: Pay attention to customer feedback regarding the recommendations to continually optimize the offerings.

Best Practices for Maximizing Effectiveness

1. Curate Quality Recommendations

Ensure that the products recommended together make sense. For instance, if you sell kitchen appliances, suggest accessories or ingredients that complement the main product.

2. Positioning the Widget

The placement of the "Frequently Bought Together" widget on your product pages can significantly affect its performance. Aim to position it near the "Add to Cart" button or below the product description for maximum visibility.

3. Use Eye-catching Visuals

Utilize high-quality images and clear product descriptions in the widget. This draws attention and makes it easier for customers to understand what they are purchasing.

4. Test Different Configurations

Experiment with different product combinations and layouts to see what resonates best with your audience. A/B testing can provide insights into which configurations lead to higher engagement and conversion rates.

5. Promote Bundles in Marketing Campaigns

Include your "Frequently Bought Together" bundles in your email marketing and social media campaigns. Highlight the savings customers can enjoy by purchasing bundled products.

Conclusion

Implementing a "Frequently Bought Together" feature on your Shopify store is a strategic move that can significantly enhance your customers' shopping experience and boost your sales. By leveraging the capabilities of the PowerCommerce eStore Suite, you can easily set up this feature, allowing you to recommend complementary products and drive higher average order values.

As you reflect on your current e-commerce strategies, consider how effectively you are utilizing product recommendations. Are you maximizing your opportunities for upselling and cross-selling? If you’re ready to take your Shopify store to the next level, explore the PowerCommerce eStore Suite today and see how our solutions can empower your business to thrive in the competitive e-commerce landscape.

FAQ

What is the "Frequently Bought Together" feature?
The "Frequently Bought Together" feature is a cross-selling strategy that recommends products commonly purchased together by other customers, enhancing the shopping experience and increasing order value.

How do I add the "Frequently Bought Together" feature to my Shopify store?
You can add this feature by installing the PowerCommerce eStore Suite app, creating a widget, and configuring it to suggest relevant products.

Can I customize the appearance of the recommendations?
Yes, the PowerCommerce eStore Suite allows you to customize the widget's appearance to align with your store's branding.

Is it necessary to offer discounts for bundled products?
While not necessary, offering discounts can entice customers to purchase more products, leading to higher conversion rates.

How can I track the performance of the "Frequently Bought Together" feature?
Utilize analytics tools to monitor conversion rates, average order value, and customer feedback to continually optimize your recommendations.