Shopify Ends DDU in Managed Markets: What Merchants Must Do Before August 24, 2026

Table of Contents

1. Key Highlights
2. Introduction
3. What DDU vs DDP actually means for merchants and customers
4. Why Shopify is converting DDU markets to DDP
5. Immediate implications for merchants: pricing, checkout, and conversion
6. Accounting, taxes, and compliance: what changes on paper
7. Fulfillment, carriers, and customs: operational shifts
8. Customer experience: transparency versus perceived price shock
9. Strategic choices: absorb duties, pass-through, or bundle
10. Steps merchants must take before August 24, 2026
11. Alternatives and workarounds for specialized cases
12. Real-world examples and illustrative scenarios
13. Technical considerations: implementing changes in Shopify
14. Risk management and legal considerations
15. Measuring outcomes and continuous optimization
16. Checklist: Preparing your store for August 24, 2026
17. FAQ

Key Highlights

• Shopify Managed Markets will convert all Delivered Duty Unpaid (DDU) markets to Delivered Duty Paid (DDP) where DDP is supported, effective August 24, 2026; customers in those markets will pay duties and taxes at checkout.
• Merchants who prefer customers to pay duties on delivery must deactivate Shopify Managed Markets before the deadline; otherwise no action is required and the switch happens automatically.
• The change affects pricing, checkout experience, accounting, and cross-border fulfillment; merchants should update checkout messaging, review landed-cost strategies, and consult tax and customs advisors.

Introduction

Shopify has set a firm deadline: on August 24, 2026, Managed Markets will stop supporting Delivered Duty Unpaid (DDU) in every territory where Delivered Duty Paid (DDP) is supported. The practical result will be immediate and visible at checkout for affected merchants and buyers. Where DDP is available under Managed Markets, duties and taxes will be collected at the point of sale rather than being levied upon delivery by carriers or customs officials.

This change removes a layer of uncertainty for international customers, who often face surprise fees and failed deliveries when carriers demand unpaid duties on arrival. It also forces merchants to rethink pricing, compliance, and fulfillment strategies. The deadline gives merchants time to prepare. Those who want to preserve payment-on-delivery arrangements must proactively disable Shopify Managed Markets before the change takes effect. Otherwise, Shopify will implement the conversion automatically.

The following analysis explains the difference between DDU and DDP, why Shopify is moving in this direction, the practical consequences for merchants across pricing, accounting, and operations, and the specific steps sellers should take to adapt. Realistic examples, a migration checklist, and answers to frequently asked questions appear at the end.

What DDU vs DDP actually means for merchants and customers

Delivered Duty Unpaid (DDU) traditionally means duties, taxes, and import handling fees are not paid at the point of sale. Instead, the recipient pays these charges to the carrier or customs when the shipment arrives. Delivered Duty Paid (DDP) shifts payment to the point of sale: duties and taxes are calculated and collected during checkout so the shipment clears without additional charges on arrival.

Practical differences that matter:

• Cash flow and payment timing: Under DDP-as-managed-by-Shopify (collect at checkout), customers pay duties and taxes immediately. Under DDU, the carrier collects them later, often in cash or through added carrier fees.
• Customer experience: DDP eliminates surprise costs at delivery, reducing failed deliveries and abandoned orders post-shipment. DDU exposes customers to unexpected fees that can lead to returns and disputes.
• Customs clearance: Shipments with duties prepaid or collected at checkout clear more smoothly. DDU shipments frequently require carrier intervention, which can delay delivery.
• Pricing transparency: DDP forces full price disclosure at point of sale—merchants must decide whether to include duties in listed prices or display them as a separate line item.

The Shopify announcement affects only markets where Managed Markets supports DDP. If a market lacks DDP support, DDU behavior remains unchanged under Managed Markets. Merchants with specific reasons to maintain DDU can disable Managed Markets, returning control of duty collection to their prior processes.

Why Shopify is converting DDU markets to DDP

Shopify frames the change around customer predictability: collecting duties and taxes at checkout prevents unexpected costs at delivery. That reasoning aligns with broader industry trends and consumer behavior.

Several operational and market forces explain the move:

• Conversion and abandonment reduction: Studies from commerce platforms and carriers show that surprise fees at delivery trigger chargebacks, return-to-sender events, and negative reviews. Collecting landed costs at checkout reduces those friction points.
• Carrier handling complexity: Cash-on-delivery or post-delivery duty collection increases handling complexity for carriers, raises cash-collection security risks, and causes delays when the recipient is unavailable or refuses payment.
• Regulatory realities: Countries increasingly require accurate tax reporting and remittance from cross-border sellers and intermediaries. Point-of-sale duty and tax calculation helps sellers meet jurisdictional obligations and creates clearer audit trails.
• Competitive transparency: Consumers expect to see the total cost before purchase. Marketplaces and large sellers already show duties and taxes up front; smaller merchants benefit from parity when they present fully landed costs.

Shopify’s managed approach removes technical and compliance burden from individual merchants by centralizing duties and taxes calculation and collection. For many merchants this is an upgrade from the unpredictability of DDU. For merchants who intentionally rely on DDU for pricing or competitive reasons, Shopify provides an opt-out path.

Immediate implications for merchants: pricing, checkout, and conversion

The mechanics of checkout will change where Managed Markets supports DDP. The most immediate merchant-level impacts involve how prices appear, how checkout totals are calculated, and how customers respond.

Pricing and display

• Full-price disclosure becomes standard. Buyers will see duties and taxes calculated and added to their order before completing payment.
• Merchants must decide whether to absorb duties (offer DDP with merchant taking the cost), pass them through to buyers as separate line items, or adjust base product prices so advertised price feels competitive.
• Product page messaging should reflect changes to avoid buyer confusion. If duties remain separate, show localized examples and FAQs on product pages about landed cost.

Conversion rates and consumer psychology

• Many cross-border shoppers abandon carts when duties and taxes are unexpectedly requested at delivery. Collecting these costs earlier reduces this friction and typically improves conversion.
• Visibility of total price can also depress conversion if customers react negatively to higher visible totals. That is a short-term risk for merchants that hide fees previously only visible on delivery.
• Consider A/B testing: experiment with different ways to present duties—integrated into price versus separate line item—and measure checkout completion rates.

Checkout flow and customer trust

• Handling duties at checkout reduces incidents of refused deliveries and returns, saving carriers’ fees and reducing reverse logistics costs for merchants.
• Present duties clearly and give options for customers to review them. If managed poorly, new duties at checkout can increase cart abandonment; clear labeling and local-language explanations mitigate that risk.

Example scenario: A US apparel seller shipping to the UK

• Under DDU: A customer buys a jacket advertised at $120. Carrier contacts customer upon arrival to collect £30 VAT and a £10 handling fee; the customer refuses because they expected the price to match the website, and the parcel is returned. Merchant incurs return shipping, restocking, and a lost sale.
• Under Shopify-managed DDP: The checkout displays item $120 + £30 VAT + £10 handling = total. The customer decides at purchase time and pays the full amount, avoiding delivery-time surprises. The sale completes, and the shipment clears customs.

Accounting, taxes, and compliance: what changes on paper

Treating duties and taxes differently at checkout alters how merchants record sales and liabilities. The precise bookkeeping depends on whether Shopify acts as remitter or simply collects amounts on behalf of the merchant.

Key accounting considerations

• Revenue recognition: When customers pay duties and taxes at checkout, merchants may need to record the collected duties separately from product revenue. Duties and taxes are typically not merchant revenue; they are pass-through amounts owed to tax authorities.
• Liability accounting: Collected duties and taxes create a temporary liability on the merchant’s books until remittance. If Shopify remits taxes on behalf of the merchant (varies by jurisdictions and Shopify configurations), that reduces merchant remittance obligations but does not eliminate the need for accurate reporting.
• Cost of goods sold and cost absorption: If a merchant decides to absorb duties, those charges become an added cost of sale. That affects gross margins and pricing strategies.

Compliance and tax remittance

• Different jurisdictions assign tax remittance responsibility differently. Some require the seller to collect and remit VAT/GST; others hold the importer of record accountable.
• Shopify Managed Markets simplifies calculation and collection for many merchants. Confirm who remits collected duties and taxes in each target market through Shopify documentation and local tax counsel.
• Maintain records. Retain invoices, customs documentation, and a clear audit trail for cross-border transactions. Tax authorities increasingly request detailed transaction-level data.

Operational implications for returns and refunds

• Refund calculations must include duties and taxes where applicable. Refund policy clarity is essential: outline whether duties are refundable and who bears the cost of return shipping.
• If duties are remitted to tax authorities already, merchants may need to apply for tax adjustments or work with carriers and customs to facilitate reclaiming VAT/GST in specific circumstances.

Action items for merchants

• Consult an accountant or tax advisor experienced in cross-border e-commerce.
• Verify with Shopify whether the platform remits taxes on your behalf in each market you serve and how Shopify reports collected duties and taxes.
• Update internal accounting workflows to handle duties as liabilities or costs as appropriate.

Fulfillment, carriers, and customs: operational shifts

Switching from DDU to DDP changes the mechanics of fulfillment and customs clearance. It simplifies the carrier-customer interaction at the point of delivery, but it requires adjustments upstream.

Customs clearance and brokerage

• DDP shipments typically clear customs with less friction because duties are prepaid or collected at checkout. Brokers do not need to chase recipients for payment.
• Carriers can expedite clearance using trusted documentation since payment is assured at origin.
• Merchants must ensure declarations and customs documentation are accurate; intentional under-declaration to reduce duties remains illegal and creates exposure.

Carrier relationships and service offerings

• Carriers may adjust service fees. Some carriers charge for DDP processing or offer bundled services to handle taxes and duties on behalf of merchants.
• Communicate with logistics partners about the change. Confirm how carriers will report landed-cost charges and whether their invoicing aligns with your own accounting.

Returns and reverse logistics

• DDP reduces the risk of refused deliveries but does not eliminate returns caused by buyer dissatisfaction. Design returns workflows to address refunding duties when applicable.
• If a customer returns an item paid under DDP, understand whether duties can be reclaimed and whether refunds to the buyer include duties and taxes.

Example: Electronics merchant using multiple carriers

• The merchant works with courier A for express deliveries and local postal networks for last-mile. Under DDU, local postal services often contacted recipients to collect VAT, provoking failed deliveries. Switching to DDP via Managed Markets reduced returns by 18% in the merchant’s pilot, but required renegotiation of agreements with carriers to reconcile DDP fees and handling.

Customer experience: transparency versus perceived price shock

The customer-facing consequences of this change determine its retail impact. Transparent checkout reduces uncertainty, but visible increases in final price can discourage purchases if poorly communicated.

Reducing "duty shock"

• Duty shock occurs when customers encounter unexpected duties and taxes at delivery. Presenting landed costs at checkout reduces this shock and increases predictability.
• Offer clear explanatory copy: a short line near the total that says duties and taxes are included or calculated at checkout, with a link to more detailed information.

Local currency support and payment methods

• Offer payments in the buyer’s local currency. Seeing the total in a familiar currency reduces friction and builds trust.
• Provide multiple payment options popular in the destination market, including local wallets and bank transfers where appropriate. Some buyers may reject a purchase if preferred payment methods are not offered.

Localization of messaging and support

• Localize product pages, checkout messaging, and returns information for major markets. Explain landed costs, who pays them, and what happens on returns.
• Train customer support teams to answer landed-cost questions succinctly and accurately.

Example A/B approach to messaging

• Test two approaches: 1) Show duties integrated into the price, 2) Show duties as a separate line at checkout with a short explanation. Track conversion, average order value, and post-purchase support volume to find the optimal format.

Strategic choices: absorb duties, pass-through, or bundle

Merchants must choose how to handle the landed cost as part of competitive strategy. Each approach has trade-offs.

1. Absorb duties (keep price advertised, merchant pays)

• Pros: Simplifies customer experience, preserves lower advertised price, can increase conversion and average order value.
• Cons: Reduces margins, complicates profitability modeling, may disadvantage merchants with thin margins.

2. Pass duties to customers at checkout (transparent, separate line item)

• Pros: Preserves merchant margins, ensures transparency, lowers price shock at delivery.
• Cons: Visible higher totals may reduce conversion for price-sensitive buyers.

3. Bundle duties into list price (advertised price includes duties)

• Pros: Easiest buyer experience; advertised price equals delivered price; no additional checkout line items.
• Cons: Requires precise landed-cost estimates per market and may lead to overpricing or underpricing in volatile duty environments.

Decision factors

• Unit economics and margin flexibility.
• Competitive landscape; if competitors absorb duties, doing so might be necessary to stay price-competitive.
• Product category: low-value, high-duty categories suffer more from visible duty additions.
• Customer expectations in the market: premium brands may absorb duties as part of a luxury experience.

Financial modeling example

• Product base price: $50. Duty/tax in market X: $12. Merchant margin pre-duty: 40%.
• Absorbing duties reduces margin and may require raising base price to maintain profitability.
• Passing through duties preserves margin but risks losing price-sensitive customers.
• Bundling requires careful forecasting to avoid margin erosion from incorrect duty estimates.

Steps merchants must take before August 24, 2026

Shopify’s deadline gives merchants time to evaluate and implement changes. The following checklist organizes pragmatic actions on a timeline.

90–180 days before deadline

• Audit sales by market: identify where Managed Markets currently uses DDU and where DDP will be available.
• Review Managed Markets settings in your Shopify admin. Understand current configurations and any inheritance logic.
• Consult your tax advisor: determine remittance responsibilities in each market and whether Shopify remits taxes on your behalf.
• Decide on strategy: absorb duties, pass through at checkout, or bundle into base prices.
• Draft customer-facing communications explaining how checkout and duties will change.

60 days before deadline

• Implement pricing tests: run A/B experiments on how duties and taxes are presented.
• Coordinate with carriers and customs brokers to clarify operational processes under DDP.
• Update help pages, product pages, and FAQ content to reflect the impending change.
• If you prefer to maintain DDU, follow Shopify’s deactivation instructions and document the business rationale and any regulatory implications.

30 days before deadline

• Run end-to-end checkout tests with test orders from target markets to ensure duties and taxes display and calculate as expected.
• Train customer service and support teams on new scripts for duty-related questions and potential refund scenarios.
• Update internal accounting workflows to properly capture duties and taxes as liabilities or expenses where appropriate.

Final week

• Confirm settings in Shopify Managed Markets and verify whether any inherited rules remain.
• Publish customer notifications: banners, email blasts, or pre-checkout notices for active international shoppers.
• Monitor a small set of live transactions to catch any unexpected issues and resolve them before broad scaling.

How to turn off Shopify Managed Markets

• If your business intentionally wants to keep the DDU model where customers pay duties on delivery, follow Shopify’s deactivation instructions before August 24, 2026. Shopify’s help page: https://help.shopify.com/manual/international/managed-markets/deactivation

Alternatives and workarounds for specialized cases

Some merchants may have reasons to avoid DDP—business models tied to special duty arrangements, markets with no DDP support, or niche customers who prefer DDU. Options include:

• Deactivate Shopify Managed Markets: preserves existing DDU handling if your business prefers or requires it. Understand the trade-offs in customer experience and potential returns.
• Use third-party duty management services: several providers calculate and remit duties, integrate into checkout, and provide custom reporting, sometimes offering more granular control than platform-managed solutions.
• Negotiate DDU handling with carriers: some carriers offer flexible customs brokerage terms that streamline DDU collections, though they cannot eliminate the customer-level friction.
• Limit shipping destinations: exclude markets where duty complexity or cost structure cannot be managed profitably.
• Adopt hybrid strategies: use DDP for some markets or product categories while maintaining DDU for others. Shopify’s Managed Markets inheritance may affect where this is needed—review settings carefully.

When DDU may remain viable

• Low-volume, high-margin bespoke sales where customers expect individualized handling.
• Large B2B shipments where the importer of record regularly handles customs and duties as part of purchase contracts.
• Markets without DDP support under Managed Markets—Shopify’s change applies only where DDP is supported.

Real-world examples and illustrative scenarios

Example 1: Small handmade jewelry brand

• Before change: Customers often refused delivery or asked for returns when couriers demanded VAT at delivery; high return costs cut into margins.
• After change via Managed Markets: Checkout shows duties and VAT. Sales per international customer increased as complaints and returns declined. The brand absorbed a portion of duties on high-ticket items as a promotional strategy for top-tier customers.

Example 2: Electronics seller with thin margins

• Strategy: Pass duties to customers at checkout but provide clear breakdown, local-currency totals, and a simple returns policy that clarifies duty refunds.
• Result: Slight drop in conversion in price-sensitive markets but significant reductions in failed deliveries and returns, improving net margin.

Example 3: B2B supplier

• Approach: Deactivate Managed Markets for B2B channels because receiving companies handle import duties under their own EORI numbers and customs clearances. This avoids merchant-level tax remittance complications.

These cases underscore how sector, margin sensitivity, and customer expectations influence the optimal approach.

Technical considerations: implementing changes in Shopify

Manage settings and test thoroughly to match your chosen strategy.

Settings to review

• Managed Markets configurations: confirm which markets will switch to DDP and which will remain DDU.
• Price presentation: set whether to show taxes and duties as separate line items or include them.
• Currency and localization: ensure local currency is enabled and that translations provide context for duties and taxes.
• Checkout scripts and apps: some merchants use checkout customizations; validate compatibility with Shopify’s duties and taxes calculations.

Testing and validation

• Use test checkout flows with realistic shipping addresses in affected markets. Confirm duties and taxes calculate correctly.
• Validate tax and duty line items in order exports and accounting integrations.
• Reconcile sample orders with carrier and customs documentation to ensure declarations match paid amounts.

Integrations and reporting

• Update ERP and accounting integrations to map duties/taxes fields accurately.
• Add reporting columns for duties and taxes in order exports, with consistent handling for refunds and adjustments.
• Train finance teams to reconcile Shopify-reported duties with any remittances Shopify performs on merchant behalf.

Risk management and legal considerations

Cross-border trade introduces legal and compliance risks. Mitigate them proactively.

Customs misdeclaration risk

• Ensure product classifications (HS codes), values, and descriptions are accurate. Misdeclared goods can trigger fines, seizures, and shipment delays.
• Use consistent SKU-level customs descriptions to avoid mismatches between packing lists and checkout data.

Data privacy and consumer protection

• Display clear terms about price components, returns, and refunds. Consumer protection laws in many jurisdictions regulate disclosures and consumer rights for cross-border ecommerce.
• Maintain privacy and payment compliance: ensure payment processors and Shopify settings meet PCI and local data protection regulations.

Contractual and carrier liability

• Review carrier contracts and verify liabilities for duties during shipping and returns.
• Document any negotiated DDP service fees or surcharges and incorporate them into cost calculations.

Legal counsel and tax specialists

• Consult specialized legal and tax professionals for markets with complex VAT/GST regimes or where your status as importer of record may trigger obligations.

Measuring outcomes and continuous optimization

Track metrics that reflect both customer experience and financial performance.

Core metrics

• International conversion rate: track per-market changes after the switch to DDP.
• Average order value (AOV): monitor whether visibility of duties reduces AOV or incentivizes larger purchases.
• Return rate and failed delivery rate: expect reductions under DDP where duties had previously caused refusals.
• Chargeback and dispute rate: lower when customers know the full cost up front.
• Gross margin per market: account for duty absorption or pass-through.

Optimization cycle

• Collect data for 30–90 days after switching. Use A/B tests to refine messaging and pricing presentation.
• Solicit customer feedback through post-purchase surveys focused on clarity of duties and taxes.
• Iterate on pricing models and shipping policies based on observed buyer behavior and cost outcomes.

Checklist: Preparing your store for August 24, 2026

• Audit target markets and identify where DDP will apply.
• Decide duty handling strategy: absorb, pass-through, or bundle.
• Consult tax and customs advisors to confirm remittance responsibilities.
• Update Managed Markets settings or deactivate Managed Markets before the deadline if you require DDU.
• Test checkout flows and validate display of duties/taxes in local currencies.
• Update product pages, help center, and support scripts with clear landed-cost messaging.
• Coordinate with carriers and customs brokers to confirm operational processes under DDP.
• Adjust accounting integrations to handle duties and tax fields correctly.
• Run pilot orders to ensure customs documentation aligns with amounts collected.
• Communicate changes to customers with emails, banners, and FAQs.

FAQ

Q: What is the effective date for the change from DDU to DDP in Shopify Managed Markets? A: The automatic transition occurs on August 24, 2026. After that date, markets where Managed Markets supports DDP will no longer permit DDU under that managed configuration unless you deactivate Managed Markets before the deadline.

Q: Will Shopify automatically collect and remit taxes on my behalf when DDP applies? A: Shopify will collect duties and taxes at checkout where Managed Markets supports DDP. Whether Shopify remits those collected amounts to tax authorities on your behalf depends on the market and your account configuration. Confirm the remittance and reporting specifics in your Shopify admin and consult Shopify’s Help Center and tax advisors for jurisdictional details.

Q: How can I preserve DDU (customers pay duties on delivery) for my store? A: Deactivate Shopify Managed Markets before August 24, 2026. Follow the deactivation instructions here: https://help.shopify.com/manual/international/managed-markets/deactivation

Q: Will this change apply in markets where Managed Markets does not support DDP? A: No. Shopify’s change affects only markets where Managed Markets supports DDP. If DDP is not supported in a particular market, DDU behavior remains unchanged under Managed Markets.

Q: How will this affect my pricing strategy? A: Expect to reconsider whether duties appear as separate checkout line items, are absorbed by you, or are bundled into your listed price. Each option affects customer perception and margins. Run tests to measure the impact on conversion and profitability.

Q: If I collect duties at checkout, do I have to refund them if a customer returns an order? A: Refund policies for duties and taxes vary by market and by whether taxes were remitted. Confirm refund mechanics with Shopify and your tax advisors. If duties were remitted to a tax authority already, reclaiming them can be complex and may require administrative steps.

Q: What should I update in my customer-facing materials? A: Update product pages, checkout notices, shipping policies, and FAQ pages to explain that duties and taxes will be calculated and collected at checkout where applicable. Provide examples and local-currency totals where possible to reduce confusion.

Q: How will this impact shipping carriers and customs brokers? A: Carriers will encounter fewer cash-on-delivery scenarios, which reduces handling complexity and failed deliveries. Confirm service fees and operational details with carriers. Customs brokers may experience faster clearance when duties are prepaid or guaranteed at checkout.

Q: Are there risks to keeping DDU by deactivating Managed Markets? A: Yes. DDU increases the risk of refused deliveries, returns, and customer complaints due to surprise charges at delivery. It also keeps more complex carrier cash-collection logistics in play. Maintain strong customer communications and operational plans if you choose DDU.

Q: Where can I learn more or get step-by-step guidance? A: Consult Shopify’s Managed Markets documentation and the deactivation guide: https://help.shopify.com/manual/international/managed-markets. Talk to your accountant, tax advisor, and logistics partners to align operational, financial, and legal responsibilities.

Q: What practical tests should I run before the August 24, 2026 deadline? A: Perform test checkouts with addresses in affected markets. Validate that duties and taxes calculate correctly, appear in local currency, and map to the correct fields in your order exports and accounting systems. Test refunds and returns flows to ensure duties are handled as your policy dictates.

Q: Will this change affect subscriptions or recurring orders? A: If subscriptions are enabled and shipping to markets that will adopt DDP, ensure your subscription checkout and billing flows correctly include duties and taxes at the point of initial purchase and for recurring shipments where duties apply. Confirm subscription app compatibility with Managed Markets duty calculations.

Q: How should I measure if the change improves my business? A: Compare pre- and post-change metrics by market: conversion rate, AOV, return rate, failed delivery rate, customer complaints, and net margin per order. Use control groups or phased rollouts where possible to isolate the effect of the DDP switch.

Q: If Shopify collects duties at checkout, do I still need a local VAT/GST registration? A: Jurisdictional rules vary widely. In some markets Shopify may handle collection and remittance; in others, the seller remains responsible for VAT/GST registration and remittance. Verify your specific obligations with tax counsel and Shopify documentation.

Q: Can I choose which products or markets are subject to DDP under Managed Markets? A: Managed Markets applies duties and taxes based on market configurations. Some merchants can apply hybrid strategies—using Managed Markets in certain markets and deactivating it for others. Review your Managed Markets settings and consult Shopify documentation for specifics about inheritance and market-level control.

Q: Will this change affect buyer trust or satisfaction? A: Properly implemented, collecting duties at checkout reduces surprise charges and increases satisfaction and successful deliveries. Clear communication and local-currency totals further improve buyer confidence.

Q: What are the penalties for misdeclaring value or HS codes? A: Misdeclaring product value or HS codes exposes merchants to fines, shipment seizures, and customs audits. Use accurate descriptions and classifications and keep consistent documentation across the shipping manifest, invoice, and checkout data.

If you need a tailored action plan for your store—market-by-market assessments, pricing simulations, or scripting suggestions for checkout copy—document the markets and product categories you sell and consult your Shopify settings and advisors to prepare specific next steps.