The Balkan eCommerce Summit 2025 is shaping up to be the region’s most important gathering of digital commerce leaders, innovators, and solution providers. As Power Commerce, we are proud to be a part of this transformative event. With a strong presence in the Balkan market and deep experience in digital commerce strategy, platform migrations, and storefront optimization, we are not only attending but actively participating to share knowledge, connect with partners, and contribute to the future of ecommerce in the region.
In this blog post, we provide a comprehensive preview of the event — what to expect, why it matters, and how we at Power Commerce plan to make the most of this dynamic summit.
About the Balkan eCommerce Summit 2025
Taking place from April 29–30 in Sofia, Bulgaria, the Balkan eCommerce Summit brings together merchants, technology providers, logistics companies, agencies, and ecommerce professionals from over 20 countries. The summit features over 60 expert speakers, 4 content stages, and more than 4000 attendees.
Key Highlights:
-
Location: Arena 8888, Sofia, Bulgaria
-
Dates: April 29–30, 2025
-
Expected Attendees: 4000+ ecommerce professionals
-
Content Tracks: Payment & Logistics, eCommerce Marketing, Tech & Tools, Cross-Border Commerce
-
1:1 Networking Zone: Dedicated space to build strategic partnerships
Why This Event Matters to the Balkan Region
The Balkan ecommerce market is on the rise. With increasing internet penetration, rapid digital transformation, and a surge in online consumer behavior post-pandemic, this region presents enormous growth opportunities. Yet, many local merchants still face challenges in scaling operations, managing cross-border logistics, and optimizing storefronts for conversion.
This summit offers:
-
Educational value through practical workshops and keynote presentations
-
Networking opportunities that spark cross-border collaborations
-
Insight into regional and global trends that can guide decision-making
-
Exposure to new tools that drive business growth
Our Role at the Summit
At Power Commerce, we believe in sharing knowledge and building the digital infrastructure necessary for long-term ecommerce success. Our team will be present throughout the summit, hosting talks, engaging in 1:1 networking sessions, and showcasing how merchants across the Balkans can scale with:
-
WooCommerce to Shopify migrations
-
Shopify Plus integration and optimization
-
Custom storefront and checkout enhancements
-
Full-service app integrations (payment, shipping, loyalty, analytics)
We also look forward to sharing real-world success stories from businesses we’ve helped migrate, modernize, and grow.
Featured Talk: Power Commerce on Stage
We’re proud to announce that our Managing Director, Adin Mulaahmetovic, will be a featured speaker at the summit.
🗓️ Tuesday, April 29, 2025
🕛 12:00 – 12:20
📍 Stage #4 – Delta Cloud
🎯 Track: Payments & Financial Technology
Session Title:
"Navigating Payment Gateways and Shopify in the Balkans: Overcoming Great Market Challenges"
This session will explore payment infrastructure challenges across the region, Shopify’s unique positioning for Balkan merchants, and practical strategies to overcome operational and financial hurdles in scaling ecommerce businesses.
5 Reasons We’re Excited About Balkan eCommerce Summit 2025
1. Collaboration with Regional Leaders
This summit gives us the chance to meet with ecommerce experts from Serbia, Croatia, Bosnia and Herzegovina, Bulgaria, Romania, and beyond. The cross-border knowledge exchange and partnership potential are invaluable for regional growth.
2. Highlighting Shopify Ecosystem Solutions
As a trusted Shopify partner, we aim to showcase the power of Shopify for Balkan businesses — from faster site speed to seamless checkout experiences, scalable integrations, and global-ready architecture.
3. Learning from Industry Trends
The summit’s speaker lineup includes global ecommerce strategists, CRO specialists, and performance marketers. We're eager to hear their insights and translate them into actionable strategies for our clients.
4. Participating in Tactical Workshops
We’re particularly interested in the workshops focused on automation, digital exports, and multi-market ecommerce infrastructure. These topics align closely with the services we provide, and we look forward to participating and sharing our perspective.
5. Showcasing Our Clients’ Success Stories
Through our presence and presentations, we’ll be showcasing the incredible transformation journeys of Balkan ecommerce brands that have migrated platforms, optimized conversions, and scaled internationally — all with Power Commerce’s support.
What We’ll Be Sharing
During our sessions and networking conversations, we plan to offer detailed insight into our core expertise:
Seamless Migrations
Whether it's moving from WooCommerce to Shopify, WordPress to Squarespace, or building out Shopify Plus from scratch, we’ll demonstrate how our tested framework ensures:
-
Zero data loss
-
SEO preservation
-
100% design fidelity
-
Performance optimization
Storefront Optimization
From CRO to lightning-fast product filtering and advanced search integrations, we help brands move from average to top-performing with storefront enhancements that:
-
Increase conversion rates
-
Improve mobile performance
-
Reduce bounce rates
Full-Suite App Integration
We’ve integrated countless third-party and custom Shopify apps — from Klaviyo to ReCharge, Omnisend, and more — to deliver:
-
Better customer experience
-
Operational automation
-
Deeper analytics & segmentation
Shopify Theme Setup & Customization
We’ll show how a high-performing theme can make or break a user journey. With experience in 100+ Shopify theme setups and enhancements, we empower clients to own:
-
Personalized UX
-
Optimized cart flows
-
Scalable layout designs
Our Goals at the Summit
Here’s what we aim to achieve:
-
Connect with 100+ brands interested in digital transformation
-
Offer 20+ free mini audits of ecommerce stores for interested attendees
-
Host 2 sessions (one live, one in breakout room)
-
Build long-term partnerships with agencies, platform vendors, and regional accelerators
We also look forward to listening and learning from other summit participants so we can better tailor our services to the needs of Balkan ecommerce players.
Let’s Meet in Sofia
We invite all attendees to:
-
Schedule a 1:1 meeting with us via the official summit app
-
Visit our booth — Booth #21, located near Coffee Zone 1 and directly in front of Stage #4 – Delta Cloud
-
Book a free audit via our Balkan Summit landing page
Whether you’re just starting your digital journey or preparing to scale into new markets, we’re here to share insights, audit your current setup, and explore what’s next — over a coffee, just a few steps from the stage.
Final Thoughts
The Balkan eCommerce Summit 2025 marks a key moment in the region’s digital evolution. For merchants, agencies, and technology providers alike, it’s a chance to learn, grow, and connect. At Power Commerce, we’re excited to take an active role in shaping the future of ecommerce in the Balkans and beyond.
Whether you’re an early-stage entrepreneur or an established brand looking to scale, we invite you to meet us in Sofia and explore how we can support your growth journey.
Let’s build the future of Balkan ecommerce — together.
