Transforming Retail Integration: Discover Gather, the Unified Platform for Retail Success

Table of Contents

1. Key Highlights
2. Introduction
3. The Birth of Gather: Addressing Retail Needs
4. One Subscription Model: Simplifying Access to Integrations
5. Built for Agencies: A Solution for Multiple Clients
6. Why "Gather"? The Philosophy Behind the Name
7. Future Developments: What to Expect from Gather
8. Ready to Gather: A Call to Action
9. FAQ

Key Highlights

• Gather Unveiled: KlavX has rebranded to Gather, creating a unified platform for retailers to manage customer data, sales events, and marketing automation seamlessly.
• Comprehensive Support: Gather offers a single subscription model that simplifies access to multiple integrations, catering to both single-store owners and large franchises.
• Enhanced Features for Agencies and Retailers: The platform aims to streamline onboarding and data management, providing tools for smarter marketing automation and improved data synchronization.

Introduction

In today's competitive retail landscape, integrating various operational tools is crucial for delivering exceptional customer experiences and driving sales growth. KlavX, a company originally focused on connecting Lightspeed Retail X with Klaviyo, recognized the increasing demand for more comprehensive solutions from retailers and agencies alike. This led to the evolution of KlavX into Gather, a robust platform designed to unify customer data, marketing automations, and sales events under one roof. By simplifying the integration process, Gather aims to empower retailers to maximize their operational efficiency and improve their marketing strategies.

The Birth of Gather: Addressing Retail Needs

Gather emerged from a clear understanding of the challenges retailers faced with fragmented systems. Initially, KlavX aimed to provide personalized marketing experiences by connecting in-store and online shopping data. However, feedback from agencies and retailers revealed a pressing need for a solution that could handle multiple integrations and support various retail management systems.

Retailers expressed a desire for a more cohesive way to manage operations, particularly when handling multiple locations or franchises. They often found themselves creating custom APIs or relying on cumbersome platforms like Zapier to make their systems work together. This led to frequent frustrations and inefficiencies, prompting KlavX to rethink its approach.

The result is Gather—a platform that not only connects Lightspeed Retail X to Klaviyo but also supports a wide array of integrations, ultimately enhancing the user experience for both retailers and agencies.

One Subscription Model: Simplifying Access to Integrations

One of the standout features of Gather is its straightforward subscription model, which allows users to access multiple integrations for a single flat monthly fee. This eliminates the unpredictability and frustration associated with per-connection upsells, enabling retailers to budget more effectively while scaling their operations.

Current Integrations and Future Plans

As it stands, Gather supports integrations with Lightspeed Retail X and Klaviyo, providing retailers with essential tools to sync customer data and streamline marketing efforts. However, the platform is set to expand its offerings significantly in the near future, with planned integrations including:

• Retail Express
• Square
• Shopify POS
• Cin7 Core / DEAR Inventory
• Neto (Maropost Commerce Cloud)

The ability to sync clean customer and sales data across platforms like Mailchimp and Shopify is critical for retailers aiming to maintain accurate customer records and optimize their marketing strategies.

Built for Agencies: A Solution for Multiple Clients

Gather is particularly beneficial for agencies managing multiple retail clients. The platform facilitates a seamless onboarding process, allowing agencies to integrate their clients' data quickly and efficiently. Key features that enhance the agency experience include:

• Centralized Monitoring: A dashboard that tracks sync health and error logs, enabling agencies to troubleshoot and manage multiple client accounts from one location.
• Data Integrity: By preventing duplicate data and ensuring accurate segmentation, Gather helps agencies run more effective marketing campaigns.
• Automated Marketing: With Gather, agencies can set up smarter email and SMS automations, leveraging the rich customer insights gathered through the platform.

Retailers also appreciate the "set-and-forget" nature of Gather. Once their systems are connected, they can rely on the platform's automation capabilities to keep everything running smoothly, freeing them to focus on other aspects of their business.

Why "Gather"? The Philosophy Behind the Name

The name "Gather" encapsulates the platform's mission—bringing together disparate data, tools, and insights into a single, actionable interface. In a world where retailers juggle numerous systems for point-of-sale, email marketing, and customer loyalty, Gather serves as a central hub where everything converges.

This unified approach enables retailers to harness their data effectively, leading to improved decision-making and enhanced customer experiences. Gather not only simplifies the technical aspects of retail management but also empowers businesses to create more meaningful interactions with their customers.

Future Developments: What to Expect from Gather

As Gather continues to evolve, several exciting developments are on the horizon. The team is focused on refining the user experience, which includes:

• New Dashboard Features: Enhancements to the dashboard that will provide even greater insights into data synchronization and integration performance.
• Improved Onboarding: Streamlined processes for both agencies and retailers, ensuring a smoother transition to the Gather platform.
• Help Center Expansion: An expanded knowledge base to assist users in navigating the platform and maximizing its capabilities.

Additionally, Gather plans to introduce features that include real-time sync options, custom field mapping, historical data backfill, and a Shopify App Store release aimed at agencies managing multiple stores.

Ready to Gather: A Call to Action

For retailers tired of disjointed systems and unreliable data synchronization, Gather presents a compelling solution. The platform's commitment to providing a comprehensive integration experience means that users can focus on growing their businesses without the burden of managing multiple subscriptions or integrations.

Gather offers a unified approach to retail management—one platform, one price, and full power. Retailers can get started today by booking a demo or signing up for a free trial, paving the way for a more integrated and efficient retail operation.

FAQ

What is Gather?

Gather is a unified platform that connects various retail tools, allowing businesses to manage customer data, sales events, and marketing automations seamlessly.

How does Gather help retailers?

Gather simplifies the integration of multiple retail management systems, providing a single subscription model that includes access to various integrations, reducing complexity and enhancing operational efficiency.

What integrations are currently supported by Gather?

Gather currently supports Lightspeed Retail X and Klaviyo, with plans to expand to include Retail Express, Square, Shopify POS, Cin7 Core / DEAR Inventory, and Neto, among others.

How does Gather benefit agencies?

Gather provides agencies with tools to manage multiple retail clients more effectively, including a centralized dashboard for monitoring sync health, automated marketing capabilities, and quick onboarding processes.

What features can we expect from Gather in the future?

Future developments for Gather include enhanced dashboard features, improved onboarding experiences, historical data backfill, real-time sync options, and the introduction of a Shopify App Store release.

How can I get started with Gather?

Retailers interested in Gather can book a demo or start a free trial to explore the platform's capabilities and see how it can benefit their operations.