How to Add More Products per Page on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding the Importance of Product Display
3. How to Add More Products per Page on Shopify
4. Best Practices for Product Display Optimization
5. Conclusion
6. FAQ

Introduction

Did you know that a well-optimized product display can significantly enhance your conversion rates? In ecommerce, presenting the right number of products on each page can make the difference between a sale and a missed opportunity. As online shopping continues to grow, understanding how to effectively showcase your products becomes increasingly important.

In this blog post, we will explore how to add more products per page on Shopify, diving into the strategies and techniques that ecommerce brands can implement to optimize their storefronts. By the end of this guide, readers will gain a clear understanding of the methods available for adjusting product display settings, the technical aspects of editing theme code, and the implications of these changes on user experience and performance.

We will cover various approaches to increasing the number of products displayed per page, including adjustments through the Shopify theme editor and coding options for more advanced users. We will also discuss the potential impacts of these modifications on page load speeds and customer experience, ensuring that your store remains both functional and visually appealing.

So, let’s embark on this journey to optimize your Shopify store, and reflect on how your current product display strategy measures up against best practices.

Understanding the Importance of Product Display

The Role of Product Display in Ecommerce

The product display is a critical element of any online store. It not only impacts how customers interact with your site but also influences their purchasing decisions. Research shows that the way products are presented can affect customer engagement, retention, and conversion rates.

1. User Experience (UX): A well-organized product grid enhances user experience, making it easier for customers to browse and find what they are looking for.
2. Visual Appeal: The aesthetic of your storefront plays a vital role in attracting and retaining customers. High-quality images and well-structured layouts help maintain interest.
3. SEO Benefits: Optimizing product pages can improve search engine visibility, driving more organic traffic to your store.

Balancing Quantity and Quality

While it might seem advantageous to display as many products as possible on a single page, there is a delicate balance to maintain. Overloading customers with too many options can lead to decision fatigue, which may deter them from making a purchase. On the other hand, displaying too few products may limit their choices, prompting them to leave in search of better options.

The key is to find an optimal number that caters to your specific audience and product type. This often involves testing different configurations and analyzing customer behavior.

How to Add More Products per Page on Shopify

Method 1: Adjusting Theme Settings

Most Shopify themes allow for an adjustment in the number of products displayed on collection pages through the theme settings. This is often the simplest method for users who prefer not to dive into code.

1. Access Your Theme Settings:

   • Log into your Shopify admin panel.
   • Navigate to Online Store > Themes.
   • Click on Customize for your active theme.

2. Locate Collection Page Settings:

   • In the theme editor, look for options related to collection pages or the product grid.
   • Here, you may find a setting that allows you to change the number of products displayed per page.

3. Adjust the Number:

   • Depending on your theme, you may be able to set values anywhere from 8 to 50 products per page.

4. Save Changes:

   • After making adjustments, ensure you save the changes and preview your storefront to see the impact.

Method 2: Editing Theme Code

For those who want more control or need to exceed the limits set by the theme editor, editing the theme code is the next step. This method is more technical and requires a basic understanding of Liquid, Shopify's templating language.

1. Access Code Editor:

   • From the Shopify admin panel, go to Online Store > Themes.
   • Click on Actions next to your published theme, then select Edit code.

2. Locate the Appropriate File:

   • Depending on your theme, you will typically be looking for either the collection-template.liquid or main-collection-product-grid.liquid files located in the Sections or Templates folders.

3. Modify the Product Limit:

   • Look for a line of code that defines the product limit (often labeled as limit, max, or similar).
   • Change this value to your desired number (up to a maximum of 50), for example:

     {% assign limit = 50 %}
     

4. Save Your Changes:

   • After making your edits, save the file and check your storefront to ensure the changes took effect.

Method 3: Using Custom Liquid Code

For advanced users looking to implement custom functionalities, you can insert Liquid code to further refine how products are displayed on your collection pages. This could involve creating custom pagination or filtering options based on customer behavior.

1. Insert Custom Liquid:

   • In the relevant Liquid file, you can write conditional statements to adjust the number of products displayed based on user interaction, such as previous purchases or browsing history.

2. Test for Performance:

   • Always ensure that any new code you implement is tested for performance impact on your store’s loading times and overall UX.

Best Practices for Product Display Optimization

Monitor Page Load Speed

Adding more products per page can impact loading speeds, which is a crucial factor in user experience and SEO. As a best practice, monitor your page load times using tools like Google PageSpeed Insights. If you notice significant slowdowns, consider optimizing images or reducing the number of products displayed.

Test and Analyze

A/B testing can be invaluable in determining the optimal number of products to display. By comparing different configurations, you can see which layout yields the best results in terms of customer engagement and conversion rates.

Consider Mobile Users

With the increasing use of mobile devices for shopping, ensure that your product display is mobile-friendly. This may involve adjusting the number of products shown based on screen size or creating a mobile-specific layout.

Utilize AI-Driven Insights

At PowerCommerce, we believe in leveraging AI-driven insights for decision-making. By utilizing data analytics, we can help you understand customer behavior and preferences, allowing for more informed adjustments to your product display strategy.

Conclusion

In today’s competitive ecommerce landscape, effectively showcasing your products is essential to driving conversions and ensuring customer satisfaction. By understanding how to add more products per page on Shopify, whether through theme settings or code adjustments, you can create a more engaging shopping experience for your customers.

As we’ve discussed, it’s crucial to balance the quantity of products displayed with the quality of user experience. Regularly monitoring performance and testing various configurations will help you find the sweet spot that works for your unique store.

If you’re looking for comprehensive support in optimizing your ecommerce operations, we encourage you to explore the PowerCommerce eStore Suite. Our suite of AI-driven solutions is designed to empower ambitious ecommerce brands like yours to achieve scalable growth and superior performance.

FAQ

How many products can I display per page on Shopify?

You can display anywhere from 8 to 50 products per page, depending on your theme settings and customizations.

Will adding more products per page affect my site's performance?

Yes, displaying more products can increase page load times. It’s essential to monitor performance metrics and optimize images to maintain a smooth user experience.

Can I revert back to the default settings after making changes?

Yes, you can revert any changes made in the theme settings or code by restoring the original values. Always keep a backup of your code before making significant edits.

What if my theme doesn’t allow for many products per page?

If your theme has limitations, consider switching to a more flexible theme or customizing your current theme through code adjustments.

How can I ensure my product display is mobile-friendly?

When adjusting product display settings, always preview your store on mobile devices and consider using responsive designs that adjust the number of products displayed based on screen size.