Built for the
Thumb Zone
We design mobile journeys around how people actually hold, scroll and tap ā so browsing turns into buying.
Trusted by 1000+ innovative companies worldwide
The brands who trust us with
their commerce experience
Design for the Screen That Sells
Most of your traffic arrives on a phone, but most stores are still designed on a desktop. We rebuild your product pages, collections and navigation around one-handed use ā bigger tap targets, shorter forms, fewer decisions per screen ā so mobile visitors stop dropping out at the moment of intent.
Book a mobile UX audit
Impact we made
years of collective experience since 2009
successful projects
revenue generated for client
developers, designers and marketing experts
250+
years of collective experience since 2009
1,000+
successful projects
2B+
revenue generated for client
100+
developers, designers and marketing experts
What a Mobile-First
Design Engagement Covers
Not a responsive afterthought. A journey rebuilt for one hand, one thumb and a short attention span ā then tested on the devices your customers actually carry.
Mobile Journey Audit
We map every step from ad click to order confirmation on real devices, recording where users hesitate, mis-tap or abandon.
Thumb-Zone Layout System
Primary actions placed within natural thumb reach, with tap targets meeting the WCAG 2.2 minimum target size of 24 by 24 CSS pixels.
Product Page Redesign
Gallery, variant selection, price and add-to-cart restructured so the buying decision fits on one screen without pinch-zoom.
Collection & Filter UX
Faceted filtering and sorting rebuilt as mobile-native patterns rather than a desktop sidebar squeezed into a drawer.
Form & Input Optimisation
Correct input types and autocomplete attributes, so the right keyboard appears and the browser can autofill accurately.
Design System Handoff
Components delivered in Figma and in code, documented so your team keeps shipping consistent mobile UI after we finish.
We map every step from ad click to order confirmation on real devices, recording where users hesitate, mis-tap or abandon.
Primary actions placed within natural thumb reach, with tap targets meeting the WCAG 2.2 minimum target size of 24 by 24 CSS pixels.
Gallery, variant selection, price and add-to-cart restructured so the buying decision fits on one screen without pinch-zoom.
Faceted filtering and sorting rebuilt as mobile-native patterns rather than a desktop sidebar squeezed into a drawer.
Correct input types and autocomplete attributes, so the right keyboard appears and the browser can autofill accurately.
Components delivered in Figma and in code, documented so your team keeps shipping consistent mobile UI after we finish.
Mobile UX,
Engineered Not Guessed
We start with your session recordings, heatmaps and device breakdown, not with a template. That tells us where real thumbs hesitate, which fields get abandoned and which screens quietly lose the sale.
Then we redesign the journey around those findings and validate it with testing ā so every change we ship is tied to a number you can see in analytics, not a matter of taste.
01 /
Thumb-Zone Layouts
Primary actions sit where the thumb naturally lands, so buying never requires a second hand.
02 /
Frictionless Navigation
Search, filters and menus rebuilt for small screens, so shoppers find products in a few taps.
03 /
Fewer Taps to Cart
We strip every non-essential step between product discovery and a completed add-to-cart.
04 /
Accessible by Default
Contrast, sizing and focus states that meet WCAG, so your store works for every customer.
01/
Thumb-Zone Layouts
Primary actions sit where the thumb naturally lands, so buying never requires a second hand.
02/
Frictionless Navigation
Search, filters and menus rebuilt for small screens, so shoppers find products in a few taps.
03/
Fewer Taps to Cart
We strip every non-essential step between product discovery and a completed add-to-cart.
04/
Accessible by Default
Contrast, sizing and focus states that meet WCAG, so your store works for every customer.
Our Process
Rebuilding your mobile journey
A four-stage engagement that moves from evidence to shipped design, with your team involved at every gate.
We pull device-split analytics, session recordings and heatmaps, then record your current mobile conversion rate as the benchmark everything is measured against.
Every screen between entry and order confirmation is mapped, with drop-off quantified step by step so the biggest losses are obvious.
Interactive mobile prototypes are tested on real devices and real networks before a line of production code is written.
We implement inside your theme, then A/B test the changes where traffic allows, so the uplift is measured rather than assumed.
Where Mobile Revenue
Actually Leaks
The Baymard Institute puts the average documented cart abandonment rate at 70.19%, calculated across 50 separate studies. These are the mobile-specific causes we design against.
| Friction point | What it costs you | How we fix it |
|---|---|---|
| Undersized tap targets | Mis-taps on variant and quantity controls send shoppers back a step | Controls sized to the WCAG 2.2 minimum of 24Ć24 CSS pixels, with proper spacing |
| Desktop filters in a drawer | Shoppers cannot narrow a large catalogue, so they leave for a search engine | Mobile-native faceted filtering with visible applied filters and live result counts |
| Unexpected extra costs | 39% of US shoppers abandon checkout over extra costs like shipping and fees (Baymard) | Shipping, tax and fees surfaced on the product and cart pages, not at the final step |
| Forced account creation | Consistently among the most cited abandonment reasons in Baymard's checkout research | Guest checkout first, with the account offered after the order is placed |
| Wrong keyboard on input | Typing a postcode on a full text keyboard invites errors and abandonment | Correct inputmode and autocomplete attributes on every field in the flow |
| Buy button below the fold | The add-to-cart is off-screen at the exact moment of intent | A persistent, thumb-reachable buy bar that stays available as the shopper scrolls |
Mobile UX Capabilities
Every screen designed
to move buyers forward
Either ā the audit decides. Some brands need a handful of high-impact changes to the product and cart pages; others need the whole mobile journey rebuilt. We scope only after we have measured where the drop-off actually happens.
Evidence rather than preference. We combine device-split analytics, session recordings, heatmaps and testing on real devices. Every recommendation is tied to an observed behaviour, and we will show you the recording behind it.
No. We design mobile-first and scale up, which usually improves desktop clarity as a side effect. Every change is reviewed at all breakpoints before it ships.
Yes. We work in Shopify and Shopify Plus themes, Shopline, headless frontends and custom stacks. If your current theme is the limiting factor, we will tell you that directly rather than working around it.
Against a baseline recorded before we start: mobile conversion rate, add-to-cart rate, checkout completion and Core Web Vitals. Where traffic volume allows, changes are A/B tested so the result is attributable.
Yes. Target sizing, colour contrast, focus states and semantic markup are handled as part of the design work, not as a separate remediation project bolted on afterwards.
Small Screen, Serious Revenue
Mobile shoppers do not behave like desktop shoppers ā they arrive with less patience, less context and more distractions. We design for that reality, so your phone experience stops being a scaled-down version of your desktop site and starts being your highest-converting channel.
Book a mobile UX audit
