Riverbend Home

风格与功能的结合

01 /

品牌

Riverbend Home 是一个全面的在线平台，专注于厨房、浴室和家居产品。他们服务于多样化的受众，包括正在进行浴室翻新、维护和修理以及季节性装饰项目的房主。他们的使命是提供一个简化的端到端购物体验，满足寻求家居产品功能性和美观性需求的客户。

访问现场

01/

品牌

02 /

一瞥

Ecommerce Migration

Successfully migrated from a custom platform to Shopify Plus.

Data Transfer

Comprehensive migration of product listings, customer accounts, and historical content.

Custom Theme Design

Developed a responsive, user-friendly theme for both desktop and mobile experiences.

SEO Preservation

Implemented 301 redirects and SEO strategies to maintain organic traffic.

02/

一瞥

Liquid error (sections/main-case-study line 312): invalid url input

Liquid error (sections/main-case-study line 327): invalid url input

03 /

挑战

Riverbend Home 需要将其现有的自定义电子商务平台迁移到 Shopify Plus。这不是一项小任务，因为它需要转移大量的内容、产品 SKU 和客户数据。主要挑战包括在迁移过程中保持 SEO 排名、更新网站的视觉和功能方面以提供现代电子商务体验，以及确保在桌面和移动设备之间提供顺畅的用户体验。

另外，Riverbend Home 旨在强调客户忠诚度和微转化，例如电子邮件捕获，作为新网站的关键业务驱动因素。

04 /

我们的工作

我们为Riverbend Home提供的工作包括以下主要服务：

Liquid error (sections/main-case-study line 362): invalid url input

Content & Data Migration

We handled the complete migration of content, including product listings, customer accounts, and historical blog content from their custom platform to Shopify Plus. This involved creating a migration plan that mapped out data formatting and ensured accuracy, particularly for non-product pages like advice articles and auxiliary content.

Liquid error (sections/main-case-study line 382): invalid url input

Custom Theme Design & Development

We collaborated with the Riverbend Home team to redesign the entire site, providing a more intuitive and visually appealing user experience. The custom theme we created included mockups for desktop and mobile views of key pages, such as the homepage, product detail pages, product listing pages, blog pages, and cart. Special attention was given to making the site responsive across all devices, ensuring a seamless experience for users browsing on mobile.

Liquid error (sections/main-case-study line 412): invalid url input

Pre-Design Analysis & Competitive Benchmarking

We conducted a thorough pre-design analysis of the current site, using tools like heat mapping, scroll depth analysis, and screen recordings to understand user behavior. We also benchmarked Riverbend Home’s site against competitors in the home goods market, identifying areas where user journeys could be optimized to boost conversions and improve customer satisfaction.

SEO & 301 Redirect Implementation

Maintaining SEO performance during the migration was a critical objective. We conducted an initial SEO audit and implemented a comprehensive 301 redirect strategy to ensure that all important URLs were properly redirected, mitigating the risk of losing organic traffic. We used tools like Google Webmaster Tools and SEO Powersuite to support this process.

Advanced Checkout & Loyalty Program Features

The checkout process was customized to include multiple payment options and reduce friction, especially on mobile devices. We also implemented initial features for a loyalty program to encourage repeat purchases, including the setup of member tiers and points systems for discounts, as per Riverbend Home’s business goals.

Data-Driven Design & User Experience Improvements

Our design process focused on providing a frictionless shopping experience, including enhanced search and filtering functionalities. We implemented faceted navigation, a powerful search engine with auto suggest capabilities, and robust filtering options across product listing pages. The site was also designed to highlight micro-conversions, such as email captures and wishlist additions, to increase customer engagement and retention.

Liquid error (sections/main-case-study line 470): invalid url input

05 /