Izze, a PepsiCo Brand
Elevating Snack and Beverage Brand, Izze Ecommerce Journey
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The Brand
Izze is a PepsiCo brand known for its sparkling juice beverages made from all-natural ingredients. With a commitment to providing refreshing, flavorful drinks without artificial ingredients, Izze has become a popular choice for health-conscious consumers looking for an alternative to sugary sodas. The brand aims to capture the spirit of fun and health, offering beverages that bring enjoyment without compromise.
Visit Live Site01/
The Brand
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At a Glance
Website Migration
Successfully migrated from WordPress to Shopify Plus without losing SEO rankings.
Custom Design
Redesigned the website to reflect Izze’s vibrant, fun personality.
Mobile Optimization
Focused on creating an enjoyable mobile-first user experience.
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At a Glance
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The Challenge
Izze needed to migrate its existing website from WordPress to Shopify Plus and revamp the digital experience to reflect the brand’s vibrant personality. The key challenges included migrating content without losing SEO rankings, redesigning the website for a more engaging and modern look, and ensuring the new platform could handle both B2C and potential D2C operations in the future.
The migration also required optimizing the site for mobile responsiveness, improving page load speed, and maintaining consistent brand messaging throughout the process.
The migration also required optimizing the site for mobile responsiveness, improving page load speed, and maintaining consistent brand messaging throughout the process.
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What We Did
Our scope of work for Izze included the following key services:
Website Migration and SEO Preservation
We managed the migration from WordPress to Shopify Plus, including transferring all product listings, content, and site structure while preserving link equity through detailed 301 redirects. Our SEO specialists used tools like Google Webmaster Tools, SEO Powersuite, and Shopify’s Transportr app to ensure a smooth migration that preserved Izze’s existing search engine rankings.
Custom Design and Pre-Design Analysis
We conducted a pre-design analysis that involved user interface and analytics data analysis to identify key areas for conversion rate optimization before development. Using the insights gained, our design team created custom mockups that showcased Izze’s vibrant aesthetic, focusing on maintaining a fun, approachable brand feel. Mobile-specific mockups were also developed to ensure the design translated effectively across devices.
Mobile-First Redesign
Recognizing the importance of mobile traffic for Izze, we emphasized mobile-first design principles. We designed mobile-specific pages, ensuring that the core pages were optimized for responsiveness and offered an enjoyable user experience on mobile devices. The design revisions went through multiple rounds to ensure they matched PepsiCo’s branding and functional requirements.
Interactive Features and Functionality
We introduced interactive features such as a dynamic Instagram feed integration that allows users to shop products directly from their favorite posts. The 'Get Social' page was developed to foster a sense of community by showcasing user-generated content and integrating links to major social channels. We also implemented customizable collections, differentiated product display pages for cans and bottles, and segment-specific content pages to improve user engagement.
Shopify Platform Development and Customizations
We developed the new Shopify Plus store using HTML, CSS, and the Liquid templating language to align with Izze’s unique brand identity. During development, ecommerce functionalities were initially disabled, linking instead to distribution partners like Amazon, Walmart, and Kroger. A geolocation-based system was implemented to ensure that users were directed to appropriate distributors based on their location, enhancing regional relevance.
Backend Integration and Quality Assurance
The Shopify store was integrated with key backend tools for inventory management and shipping integrations with major carriers like UPS, USPS, and FedEx. We also set up a store locator feature linked to PepsiCo’s existing infrastructure, enabling customers to easily find nearby retailers carrying Izze products. Our QA team conducted rigorous testing for cross-browser compatibility, mobile responsiveness, and checkout functionality, ensuring a seamless launch.
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The Result
For Izze, our seamless migration to Shopify Plus keeping the brand identity intact was the most rewarding experience. The enhanced user experience resulted in a huge increase in organic traffic and improved customer engagement through interactive features.
The transition to Shopify Plus has been seamless, and the new website perfectly captures the essence of Izze. The integration of interactive features has significantly boosted user engagement.
- Izze, a PepsiCo Brand Team
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Next Steps
We continue to support Izze with the following initiatives:
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Conversion Rate Optimization (CRO)
We are implementing ongoing CRO strategies, focusing on enhancing the shopping experience, optimizing landing pages, and increasing the effectiveness of calls to action.
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Marketing Automation and Personalization
We are working to integrate advanced marketing tools, including personalized email campaigns and targeted promotions, to drive engagement and retention.
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Feature Expansion and Enhancements
We are developing new interactive features and functionality to further enrich the customer experience, such as promotional landing pages and community-driven content sections.
Refreshing the Digital Experience of a Sparkling Brand
Through our partnership with Izze, we successfully migrated their website to Shopify Plus, creating an interactive, mobile-first ecommerce experience that captures the essence of the brand. By integrating advanced user engagement features, ensuring a seamless backend operation, and focusing on both aesthetics and performance, we helped Izze deliver an engaging, community-focused digital experience that invites customers to enjoy their sparkling beverages.
Moving forward, we will continue to enhance Izze’s ecommerce journey, support marketing initiatives, and ensure the brand remains a beloved choice for consumers looking for a refreshing, natural beverage that brings joy to their everyday lives.
Written by Renka
Community Manager
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