Ejis
Boosting Loyalty and Retention with Digital Solutions
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The Brand
Ejis is a leading brand in the world of sweat-proof apparel, providing high-quality undershirts, boxer briefs, and other garments designed to keep customers comfortable and confident. Ejis prides itself on delivering products that combine effective technology with modern design, ensuring a discreet and stylish solution for those seeking to stay dry and odor-free throughout their day.
Visit Live Site01/
The Brand
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At a Glance
2,500+ Subscriptions
Subscriptions through the Recharge integration.
25% Increase in Customer Retention
Customer retention improved with enhanced subscription management.
40% Surge in Repeat Purchases
Repeat purchases attributed to the Loyalty Lion loyalty program.
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At a Glance
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The Challenge
Ejis was in need of a comprehensive digital upgrade to support their growing customer base and enhance the overall user experience of their online store. This involved migrating to the Shopify Plus platform and integrating tools to provide a seamless shopping and subscription experience.
Ejis required the development of a custom Shopify theme, the implementation of Recharge for recurring billing, and the integration of the Loyalty Lion loyalty program. Additionally, ensuring mobile responsiveness and cross-browser compatibility was critical to meet the expectations of a diverse customer base.
Ejis required the development of a custom Shopify theme, the implementation of Recharge for recurring billing, and the integration of the Loyalty Lion loyalty program. Additionally, ensuring mobile responsiveness and cross-browser compatibility was critical to meet the expectations of a diverse customer base.
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What We Did
Our scope of work for Ejis included the following key services:
Custom Theme Development & Design Integration
We utilized the design source files provided by Ejis to develop a custom theme on Shopify Plus. Our team coded the HTML and CSS for the page designs and implemented them using Shopify’s Liquid templating engine. Pages developed included the homepage, collections pages, product detail pages (PDPs), 'Our Story' page, Technology page, FAQ, standalone cart page, AJAX (pop-out) cart, and a custom blog template to match the designs of the other pages. This ensured consistency across the site and a cohesive brand experience.
Recharge Integration for Subscription Billing
We helped set up the Recharge app on Shopify Plus to facilitate recurring billing for Ejis. This integration enabled customers to subscribe to their favorite products, manage their subscription preferences, and receive items at regular intervals, ensuring convenience for both new and returning customers.
Loyalty Program Integration with Loyalty Lion
We implemented the Loyalty Lion app to create a loyalty and referral program for Ejis. This integration helped increase customer retention and engagement by rewarding repeat purchases and encouraging customers to refer friends. The loyalty program was seamlessly integrated into the Shopify theme, ensuring users could easily access and understand their rewards.
Mobile Responsiveness & Quality Assurance
We ensured that all pages were mobile-responsive and conducted extensive testing across popular browsers and screen sizes. Our quality assurance process included developer testing, a dedicated QA team review, and a preview for the Ejis team to gather feedback before the final launch. This comprehensive approach helped ensure a consistent and high-quality user experience, regardless of device or browser.
Soft Launch & Post-Launch Support
We conducted a strategically scheduled soft launch to minimize potential disruptions. After launch, Ejis was provided with a 60-day complimentary bug-fixing window, allowing us to address any issues arising from our work promptly. This phase ensured a smooth transition and provided confidence in the new platform’s reliability.
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The Result
Ejis saw a 40% boost in repeat purchases, empowering the brand to cultivate a dedicated, returning customer base. Together, these improvements have significantly enhanced customer engagement, driving lasting loyalty and growth for Ejis.
Working with this team has been transformative for Ejis. From seamless subscription options to a rewarding loyalty program, we now have a user experience that’s both engaging and efficient. The feedback from our customers has been phenomenal, and we’re seeing impressive growth in our repeat business. Our new platform truly reflects our brand’s commitment to quality and customer satisfaction.
- Ejis Team
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Next Steps
We continue to support Ejis by working on the following initiatives:
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Advanced Loyalty Program Features
We are working with Ejis to enhance the loyalty program by adding additional ways for customers to earn and redeem points, integrating exclusive membership tiers, and providing rewards based on customer milestones.
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Conversion Rate Optimization (CRO)
We are focusing on improving the conversion rate by optimizing key landing pages, refining the checkout experience, and conducting A/B testing to find the most effective user journeys.
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Marketing Integration
We are integrating Klaviyo for marketing automation to help Ejis connect with their customers through targeted email flows, providing personalized experiences based on browsing and purchase history.
Empowering Confidence Through Seamless Ecommerce
Through our partnership with Ejis, we have powered up their ecommerce capabilities, allowing them to deliver an enhanced and scalable shopping experience. By migrating to Shopify Plus, integrating Recharge for subscriptions, and implementing a loyalty program, we have helped Ejis build a platform that not only serves their existing customers better but also attracts new customers by offering a seamless and rewarding online shopping experience.
Moving forward, our continued collaboration will help Ejis maintain their growth trajectory, enhance customer engagement, and solidify their position as a leader in the sweat-proof apparel market. By staying innovative, transparent, and customer-focused, Ejis is well-equipped to empower individuals with wearable confidence.
Written by Renka
Community Manager
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