Repairs Universe
Powering DIY Repair Communities for Repairs Universe
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The Brand
Repairs Universe is a leading online retailer that specializes in high-quality replacement parts, repair guides, and tools for mobile devices. Their products cater to DIY repair enthusiasts as well as repair professionals, offering everything needed to restore smartphones, tablets, and other electronic devices. With a commitment to providing high-quality products and customer support, Repairs Universe has built a strong reputation in the tech repair industry.
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The Brand
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At a Glance
40% Increase in User Engagement
Driven by a modernized design, enhanced navigation, and improved product recommendation features, leading to a more interactive shopping journey.
30% Boost in Conversion Rates
Achieved within 60 days post-launch through optimized landing pages, streamlined checkout processes, and targeted cross-sell opportunities.
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At a Glance
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The Challenge
Repairs Universe needed to migrate their existing ecommerce platform to Shopify Plus to modernize their online store and enhance the overall shopping experience. Their previous platform was outdated and required significant manual intervention to manage content, product listings, and back-end data.
The migration presented several challenges: moving a large volume of product data, maintaining SEO integrity through 301 redirects, integrating functionality for cross-sell and product add-ons, and delivering a custom design that met their branding and operational needs.
The migration presented several challenges: moving a large volume of product data, maintaining SEO integrity through 301 redirects, integrating functionality for cross-sell and product add-ons, and delivering a custom design that met their branding and operational needs.
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What We Did
Our scope of work for Repairs Universe included the following key services:
Data Migration
We managed the migration of all product listings, content, repair guides, and historical back-end data from the old platform to Shopify Plus. This was a highly manual process due to the nature of the previous platform, which involved moving product pages, repair guides, and associated images and videos without automated software assistance. We also migrated the existing category and subcategory structure to Shopify’s collections and sub-collections, ensuring a smooth and consistent customer experience.
Custom Store Design
Our talented design team worked closely with Repairs Universe to develop a new custom theme for Shopify Plus that aligned with their brand identity. We provided design mockups for key pages such as the homepage, product detail pages (PDPs), repair guide pages, and content-based pages like About Us and FAQ. The custom design included features like cross-sell and add-on functionality, which were built using product tagging in the Shopify backend.
SEO Maintenance and 301 Redirects
To preserve SEO rankings during the migration, we conducted a detailed analysis and mapping of the existing URL structure and implemented 301 redirects. Tools like Google Webmaster Tools, SEO Powersuite, and Shopify’s Transportr app were used to manage the redirects, ensuring that Repairs Universe’s SEO performance remained intact post-migration.
Development on Shopify Platform
We developed all key pages using Shopify’s Liquid templating language, ensuring mobile responsiveness and cross-browser compatibility across all major browsers and screen sizes. Our development work also included integrating features for cross-selling and product add-ons on product pages, replicating the functionality Repairs Universe had on their old platform.
Store Setup and Functionality
We set up the Shopify store’s checkout process, integrated the main payment gateway, and connected the store with common carriers for real-time shipping estimates. Our team also set up promotional codes, automated tax calculations, and integrated additional apps such as Google Analytics and MailChimp for email marketing.
Quality Assurance and Soft Launch
After development, we conducted extensive quality assurance testing, including test orders, mobile responsiveness checks, and cross-browser testing. The Repairs Universe team was given a preview of the site to provide feedback before launch. We executed a strategically scheduled soft launch, followed by a 60-day complimentary bug-fixing window to address any issues resulting from the migration.
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The Result
Thousands of customers are now accessing high-quality repair parts and guides, significantly enhancing their repair experiences and satisfaction due to our seamless transition ensuring no disruption in customer experience.
The migration to Shopify Plus has revolutionized our online presence. The seamless shopping experience we now offer has significantly increased our sales and customer satisfaction!
- Repairs Universe Team
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Next Steps
We continue to support Repairs Universe with the following initiatives:
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Enhancing Product Add-Ons and Cross-Sell Features
We are working on improving the cross-sell and product add-on functionality to provide more personalized product recommendations and increase average order value.
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Conversion Rate Optimization (CRO)
Our team is conducting ongoing CRO initiatives, focusing on optimizing landing pages, checkout processes, and product pages to enhance user experience and increase conversions.
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System Integrations and Automation
We are exploring additional integrations, such as advanced inventory management systems, to streamline Repairs Universe’s backend operations and enhance order fulfillment processes.
Empowering DIY Repair with an Enhanced Digital Platform
Through our partnership with Repairs Universe, we have successfully migrated their ecommerce operations to Shopify Plus, providing a modernized, scalable platform that supports growth and improves the customer experience. By developing a custom store design, handling complex data migrations, and ensuring SEO integrity, we have helped Repairs Universe offer a seamless and enhanced shopping journey for their customers.
Moving forward, our collaboration will focus on expanding Repairs Universe’s product offerings, optimizing their ecommerce experience, and staying innovative in an evolving tech repair industry. By maintaining a customer-centric approach, Repairs Universe is well-positioned to continue being a go-to source for electronic device repairs and replacement parts.
Written by Renka
Community Manager
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