Kitchen Center
Elevating Culinary Spaces
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The Brand
Kitchen Center is a leading kitchen appliance and home solutions provider in Chile and Peru, specializing in delivering high-quality kitchen products to both residential and commercial customers. With a strong focus on modern design and functionality, Kitchen Center aims to be the go-to destination for kitchen solutions in Latin America. Their mission is to provide innovative products and exceptional service that make cooking and kitchen living more enjoyable for everyone.
Visit Live Site01/
The Brand
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At a Glance
Ecommerce Migration
Seamlessly transitioned from Spree Commerce to Shopify Plus.
Data Transfer
Successfully migrated 500 product SKUs and 8,000 customer accounts.
Custom Design
Created a responsive, user-friendly website that reflects Kitchen Center’s brand identity.
Checkout Optimization
Implemented custom functionalities for RUT tax compliance and delivery/pickup options.
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At a Glance
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The Challenge
Kitchen Center faced the challenge of migrating their existing ecommerce platform from Spree Commerce to Shopify Plus. The migration was complex, involving the need to transfer significant amounts of customer data, including approximately 500 product SKUs, 8,000 customer accounts, and a large number of historical blog posts.
Moreover, Kitchen Center needed a comprehensive redesign of their website, complete with improved navigation, SEO enhancements, and mobile responsiveness, while ensuring minimal disruption to ongoing operations and maintaining SEO integrity. Another critical challenge was optimizing the checkout process to accommodate the unique tax regulations (RUT) in Chile, as well as implementing custom functionalities for delivery and in-store pickup options across multiple regions.
Moreover, Kitchen Center needed a comprehensive redesign of their website, complete with improved navigation, SEO enhancements, and mobile responsiveness, while ensuring minimal disruption to ongoing operations and maintaining SEO integrity. Another critical challenge was optimizing the checkout process to accommodate the unique tax regulations (RUT) in Chile, as well as implementing custom functionalities for delivery and in-store pickup options across multiple regions.
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What We Did
Our scope of work for Kitchen Center Chile & Peru included the following key services:
Content & Data Migration
We managed the migration of content and data from Spree Commerce to Shopify Plus, ensuring the successful transfer of the entire sitemap, including product listings, customer accounts, and historical blog posts. We allocated significant time to ensure data integrity throughout the process, with additional attention paid to the recreation of key landing pages for real estate partners.
Custom Theme Development
We developed a custom theme on the Shopify Plus platform that captured Kitchen Center’s brand identity. The design included both desktop and mobile mockups, ensuring a consistent user experience across all devices. Our design process incorporated two revision rounds to align closely with Kitchen Center’s brand vision.
301 Redirects & SEO Preservation
To preserve SEO rankings, we conducted an initial SEO audit and mapped existing URLs to ensure all essential pages were properly redirected. Using tools like Google Webmaster Tools, SEO Powersuite, and Shopify Apps, we worked to mitigate any potential SEO degradation and ensured that Kitchen Center’s organic traffic remained stable post-migration.
Navigation & User Experience Improvements
We redesigned the site’s navigation to make it more intuitive, optimizing it for both desktop and mobile users. This included the development of a new navigation layout, making it easier for customers to explore product categories and access key pages.
Advanced Checkout Customization
We implemented custom checkout functionality to accommodate Chile’s RUT tax requirements, ensuring accurate tax calculations and preventing double taxation. Additionally, we added in-store pickup options, which involved integrating delivery lead times based on store hours and availability. We also added logic for differentiating between delivery times for various product types, such as heavy vs. lightweight items.
Ongoing Web Support
Post-launch, we provided ongoing support through a retainer agreement. This included 40 hours of monthly support for design and development needs, such as addressing bugs, theme updates, UI improvements, and integration support. The agreement ensured that Kitchen Center had access to consistent support, keeping their ecommerce operations running smoothly.
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The Result
Kitchen Center’s ecommerce platform is now modernized and efficient, providing a solid foundation for future growth while delivering an enhanced shopping experience.
The migration to Shopify Plus has transformed our online presence, allowing us to better serve our customers and expand our reach.
- Kitchen Center Team
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Next Steps
We continue to support Kitchen Center with ongoing website improvements and initiatives to help them scale their ecommerce presence across Latin America. Our next steps include:
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Enhancing the Checkout Experience
We are working on further refining the checkout flow, adding more payment options, and optimizing the user experience for better conversion rates.
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Marketing Integration & SEO Enhancements
Our team is focused on supporting Kitchen Center’s marketing initiatives, including integrating email automation tools, enhancing on-page SEO, and implementing analytics for better insights into customer behavior.
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Custom Functionality Expansion
We are exploring the addition of more custom functionalities to improve the user experience, such as advanced product filters, personalized recommendations, and localization features for international markets.
Empowering the Future of Kitchen Solutions
Through our partnership with Kitchen Center, we have powered up their digital capabilities, enabling them to offer a modern, scalable ecommerce experience that meets the needs of their customers across Chile and Peru. By migrating to Shopify Plus and providing ongoing support, we have positioned Kitchen Center to grow and expand into new markets with confidence.
Moving forward, we remain committed to enabling Kitchen Center to thrive in the competitive ecommerce landscape by staying innovative, transparent, and customer-focused. With a strong foundation and continuous improvements, Kitchen Center is well-equipped to lead in providing high-quality kitchen solutions across Latin America.
Written by Renka
Community Manager
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