Tiege Hanley
Empowering Menās Skincare Simplification with Tiege Hanley
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The Brand
Tiege Hanley is a menās skincare brand that provides simple, effective, and affordable skincare systems for men. Known for its straightforward approach to skincare, Tiege Hanley aims to help men take better care of their skin without unnecessary complexity. The brand has built a loyal customer base by offering curated subscription options that cater to individual skincare needs, with products that are designed to deliver results.
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The Brand
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At a Glance
25% Increase in Average Order Value
Achieved through strategically integrated upsell opportunities within the customer journey, encouraging users to explore additional products and upgrades.
30% Reduction in Churn Rate
Enabled by enhanced subscription flexibility, allowing customers to pause, skip, or cancel shipments effortlessly, leading to increased customer satisfaction.
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At a Glance
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The Challenge
Tiege Hanley needed to enhance their subscription management capabilities by developing a custom dashboard on Shopify Plus. The goal was to make it easier for subscribers to manage their skincare subscriptions, create upsell opportunities, and give customers greater flexibility, including options to skip, pause, or cancel subscriptions.
The new system had to align with the brandās no-nonsense approach, making subscription management as straightforward as possible.
The new system had to align with the brandās no-nonsense approach, making subscription management as straightforward as possible.
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What We Did
Our scope of work for Tiege Hanley included the following key services:
Custom Recharge Dashboard Implementation
We developed a custom dashboard using Recharge to provide subscribers with enhanced flexibility and control over their skincare subscriptions. The dashboard was designed to make managing subscriptions easy, allowing users to adjust shipment frequency, change product selections, or add additional items with just a few clicks.
Upsell Opportunities and Customer Engagement
We implemented features that encouraged upselling within the customer dashboard, allowing Tiege Hanley to offer additional products or upgrades to existing subscribers. These upsell opportunities were strategically integrated into the customer journey to increase average order value while maintaining a seamless user experience.
Subscription Flexibility and Management
We worked to ensure that subscribers had the flexibility to easily modify their subscriptions, including pausing, skipping, or canceling shipments. By putting control into the hands of customers, we aimed to reduce churn and increase customer satisfaction, aligning with Tiege Hanleyās goal of simplifying skincare for men.
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The Result
Thousands of customers now enjoy a seamless and user-friendly subscription experience, reinforcing Tiege Hanleyās commitment to making skincare straightforward and effective.
The new dashboard has made managing my skincare subscriptions so easy! I love being able to adjust my order without any hassle. Tiege Hanley really understands what men need when it comes to skincare!
- Tiege Hanley Team
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Next Steps
We continue to support Tiege Hanley with the following initiatives:
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO efforts to further refine the subscription journey, improve upsell opportunities, and enhance customer engagement.
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Marketing Integration and Automation
We are integrating marketing automation tools to support personalized email campaigns that boost customer retention and engagement.
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Feature Expansion and User Experience Enhancements
We are working on additional features to enrich the user experience, such as loyalty rewards and personalized product recommendations based on skin type and preferences.
Simplifying Skincare Through Seamless Subscription Management
Through our partnership with Tiege Hanley, we successfully developed a custom subscription management dashboard that provides subscribers with greater control and flexibility over their skincare journey. By focusing on usability and customer engagement, we helped Tiege Hanley create a customer-centric subscription experience that reduces friction and encourages retention.
Moving forward, we will continue optimizing Tiege Hanleyās ecommerce platform, support feature expansions, and ensure that the brand remains a leader in the menās skincare market by offering an exceptional, no-nonsense digital experience.
Written by Renka
Community Manager
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