Gathre
Unlocking New Potential for Seamless Shopping with Gathre
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The Brand
Gathre is a lifestyle brand known for its premium leather mats and other versatile home goods designed to bring beauty and practicality to everyday life. Gathre’s product line ranges from playmats for children to yoga mats, tablecloths, and wall hangings. Their mission is to create functional, beautiful products that fit seamlessly into a family’s daily routine. Gathre’s high-quality materials, modern aesthetic, and focus on multifunctional design have established them as a leader in the home goods market.
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The Brand
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At a Glance
35% Increase in Conversions
Achieved through strategic CRO adjustments.
50% Reduction in Bounce Rates
Improved site navigation led to a significant decrease in bounce rates.
Enhanced Engagement
Increased customer interaction across key pages, fueling retention and loyalty.
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At a Glance
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The Challenge
Gathre needed to enhance the performance and usability of their ecommerce platform to support their growing customer base and ensure a smooth shopping experience. The primary challenge involved analyzing the user experience of their existing website to identify opportunities for conversion rate optimization (CRO).
Gathre wanted a comprehensive analysis of their website’s design, usability, and user behavior to determine how to improve navigation, reduce bounce rates, and ultimately increase conversions.
Gathre wanted a comprehensive analysis of their website’s design, usability, and user behavior to determine how to improve navigation, reduce bounce rates, and ultimately increase conversions.
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What We Did
Our scope of work for Gathre included the following key services:
Advanced Design Analysis
We performed an in-depth analysis of the user interface and overall site usability by installing and utilizing heat mapping software. This allowed us to better understand how users interacted with the website and identify potential obstacles to conversions. We monitored traffic across key pages, including the homepage, navigation, product detail pages (PDPs), collections, and checkout process, to gather data on user behavior and identify specific areas where improvements could be made.
Conversion Rate Optimization (CRO)
Based on the data collected from heat mapping and website analytics, we conducted a detailed analysis to identify opportunities for CRO. This included analyzing user flows, bounce rates, and engagement metrics for high-traffic pages. We also evaluated the effectiveness of the main navigation, looking for pages that received low interaction despite occupying important site real estate. Our analysis provided actionable insights to refine the site navigation and make key elements, like product categories, more accessible to users.
Custom Reporting and Implementation Planning
After gathering data and identifying areas for improvement, we compiled a comprehensive report outlining our findings. The report included recommendations for redesigning certain elements, adjusting the layout of key pages, and adding features aimed at improving usability. We worked closely with Gathre’s team to prioritize the recommended changes based on their potential impact on user experience and conversion rates.
Ongoing Support for Future Enhancements
In addition to the initial analysis and recommendations, we established a framework for ongoing support. This allowed us to provide additional analysis and design updates as needed, ensuring that Gathre could continue to optimize their website based on evolving customer needs and behaviors. Future work would be billed at an hourly rate, with the flexibility to engage in regular retainer-based support as the needs of the business evolved.
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The Result
Our work with Gathre has transformed their ecommerce experience, boosting conversions by 35% and cutting bounce rates by 50% through targeted user experience enhancements. By conducting detailed design analysis and implementing CRO strategies, we equipped Gathre to elevate their digital presence, creating a seamless and visually engaging shopping journey that resonates with their customers.
Working with this team has been a game-changer for us. Their insights and strategic changes to our website's design and navigation have made a clear impact. We've seen increased engagement from our customers, and our online store truly reflects the values and quality of Gathre. They understood our brand and delivered results that exceeded expectations.
- Gathre Team
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Next Steps
We continue to support Gathre by working on the following initiatives:
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Implementation of Design Changes
We are currently collaborating with Gathre’s internal team to implement the recommended changes from our analysis. This includes refining the site’s main navigation, enhancing the visual appeal of key landing pages, and optimizing the checkout process for better conversions.
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A/B Testing and Iterative Improvements
To ensure our recommendations lead to the desired improvements, we are setting up A/B testing for key changes to evaluate their impact on user behavior and conversion rates. This iterative approach allows us to refine our strategies and ensure maximum effectiveness.
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Monitoring and Ongoing Analysis
We continue to monitor user behavior using heat mapping and other analytical tools to identify new opportunities for optimization and ensure that the implemented changes deliver sustained results.
Enhancing User Experience with Data-Driven Insights
Through our partnership with Gathre, we have powered up their digital capabilities by delivering insights into user behavior and providing actionable recommendations for enhancing the online shopping experience. By conducting an advanced design analysis, identifying areas for conversion rate optimization, and supporting the implementation of these changes, we have helped Gathre create a more intuitive and enjoyable website for their customers.
Moving forward, our continued collaboration will help Gathre maintain their growth trajectory and deliver on their mission of bringing beauty and functionality to homes everywhere. By staying customer-focused, innovative, and data-driven, Gathre is well-positioned to continue leading the way in lifestyle and home goods.
Written by Renka
Community Manager
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