Oatly
Empowering Sustainable Ecommerce in Plant-Based Products
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The Brand
Oatly is a pioneering plant-based dairy alternative brand, specializing in oat-based beverages. Originating in Sweden, Oatly has grown into a global leader in dairy alternatives, known for its commitment to sustainability and health. Oatly’s mission is to create delicious, healthy, and environmentally-friendly products that empower consumers to make positive choices for their health and the planet.
Visit Live Site01/
The Brand
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At a Glance
Ecommerce Migration
Seamlessly blended Shopify with WordPress
Custom Store Design
Designed user-friendly pages that reflect the brand’s identity
Subscription Support
Implemented Recharge for managing recurring orders
Ongoing Optimization
SEO and CRO strategies to enhance performance
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At a Glance
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The Challenge
Oatly sought to enhance their ecommerce experience and establish a more unified digital presence for their international expansion. The main challenges were integrating ecommerce functionality with their existing WordPress content, scaling their Shopify site to handle increasing transaction volumes, and providing a seamless user experience across different markets.
Additionally, Oatly needed a cohesive approach to email marketing, SEO, and subscription functionality to support their growth.
Additionally, Oatly needed a cohesive approach to email marketing, SEO, and subscription functionality to support their growth.
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What We Did
Our scope of work for Oatly included the following areas:
Website Development & Integration:
We worked with Oatly to integrate Shopify ecommerce functionalities with their existing WordPress platform. Our team handled the design and development of ecommerce pages on Shopify while maintaining the content-driven homepage on WordPress. This dual-platform approach allowed Oatly to retain the storytelling aspect of their brand while enabling seamless ecommerce capabilities.
Custom Store Design:
We created custom store designs for Oatly’s ecommerce pages, ensuring they were aligned with their brand’s visual identity and user-friendly across different devices. Our designers produced static mockups for each key page, incorporating feedback through multiple revision rounds to refine the aesthetic and functional aspects.
Recharge Integration for Subscriptions:
We integrated Recharge into the Shopify platform to support recurring orders for Oatly’s subscription products. This allowed customers to easily set up and manage subscriptions, enhancing customer retention and providing a steady revenue stream for the brand.
Email Marketing & Automation:
We implemented email list-building strategies and automated email workflows using Klaviyo to enhance customer engagement. This included setting up A/B tests for welcome flows and cart abandonment sequences, as well as coordinating email promotions with Oatly’s on-the-ground marketing efforts.
SEO & CRO Optimization:
We supported Oatly in optimizing their website for search engines and improving conversion rates through ongoing development work. This included technical SEO adjustments, content optimizations, and A/B testing of key landing pages to improve user engagement and sales.
Order Flow & Fulfillment:
We assisted Oatly in streamlining their order flow and fulfillment processes, working closely with their fulfillment partners to ensure efficient handling of orders and accurate inventory management across all SKUs.
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The Result
Oatly’s ecommerce platform is now robust, allowing for seamless integration of eCommerce functionalities while maintaining their rich content-driven narrative.
Launching a brand in the US that has history and assets from other global markets carries some unique challenges and opportunities. As we were looking to launch our OATLY brand of vegan plant-based milks in the US, we knew we wanted to have an eCommerce component to our website. While the company had been operating for over 25 years in Europe and was sold in over 30+ countries, our team in Sweden didn’t really have any experience with this or have much of a background into what it would take to accomplish that. In working together with PowerCommerce, they helped us to develop a strategy for building off the base of existing assets we had to accomplish our goals of launching an eCommerce site within the US on time and on budget. They combined a really excellent understanding of the Shopify platform and CMS with great thinking around complex subjects like global proxy settings to help our enthusiastic (but very inexperienced!) team launch the site. They were great communicators and collaborators that kept us in the loop on our status and kept the project moving forward - even when things didn’t always go as planned, they were nimble and knowledgeable to make sure we were informed on what was going on so we could provide input to keep the design on track. I would highly recommend them for anyone looking to partner with a team that combines deep Shopify platform expertise with excellent web site design and technical development. We would work with them again and are still working to find next step projects their team can assist us in.
- Oatly Team
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Next Steps
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International Expansion Support
We are assisting Oatly in optimizing their digital experience across multiple markets, including creating localized content and integrating region-specific payment and shipping options.
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Enhanced Subscription Offerings
We are further refining the subscription model to include more flexible options and personalized bundles, enhancing customer satisfaction and lifetime value.
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Digital Growth Initiatives
We are supporting Oatly in their marketing campaigns, including expanding their email automation, increasing social media integration, and leveraging data analytics to create targeted, impactful marketing initiatives.
Empowering a Sustainable Future in Ecommerce
Through our partnership with Oatly, we have powered up their digital capabilities to support their mission of sustainability and health. By integrating a robust ecommerce platform, streamlining order processes, and enhancing customer engagement through personalized email marketing, we are helping Oatly deliver an exceptional customer experience.
Moving forward, we aim to continue empowering Oatly with the digital tools and support they need to lead the plant-based revolution. By staying innovative, transparent, and committed to their core values, Oatly is poised to make a lasting impact in the dairy alternative market—providing consumers with healthy, sustainable choices that contribute to a better world.
Written by Renka
Community Manager
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