OneBlade Shave
Precision Meets Performance: Elevating OneBlade's Shaving Experience with Data-Driven Insights
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The Brand
OneBlade is a premium shaving brand offering high-quality razors and grooming products designed to provide an exceptional shaving experience. Known for their craftsmanship, precision engineering, and dedication to performance, OneBlade has built a loyal customer base among those seeking the ultimate in shaving technology. The brand is committed to delivering a luxury grooming experience that is both effective and enjoyable.
Visit Live Site01/
The Brand
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At a Glance
30% Increase
In new customer acquisitions.
25% Improvement
In return on ad spend (ROAS) within 3 months.
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At a Glance
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The Challenge
OneBlade needed to gain better insights into their customer journey and advertising efforts to effectively scale their marketing initiatives. The challenge was to build a custom data infrastructure that would allow OneBlade to track key performance metrics, measure attribution, and derive insights that would inform their advertising and customer engagement strategies.
Additionally, the goal was to integrate data from multiple sources to create a comprehensive view of the customer lifecycle.
Additionally, the goal was to integrate data from multiple sources to create a comprehensive view of the customer lifecycle.
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What We Did
Our scope of work for OneBlade included the following key services:
Data Warehouse Integration
We developed a custom data warehouse that integrated data from various sources, including Shopify, Recharge, Google Analytics, and third-party advertising platforms. By centralizing this data, we enabled OneBlade to gain a holistic view of customer behavior and performance metrics.
Custom Data Model for Analytics and Attribution
We built a custom data model to support advanced analytics and attribution tracking. This included mapping the customer journey across multiple touchpoints, identifying key conversion paths, and providing insights into the effectiveness of advertising campaigns. The data model was designed to offer OneBlade a clear understanding of how different channels contributed to customer acquisition and retention.
Advanced Reporting and Visualization
We provided advanced reporting and visualization tools that made it easy for OneBlade’s marketing and leadership teams to access actionable insights. By building custom dashboards and visualizations, we ensured that the data was easy to interpret and could be used to drive strategic decisions and optimize advertising spend.
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The Result
The data-driven insights have completely transformed our approach to marketing. We're now able to optimize our campaigns effectively and truly understand our customers' journeys.
- OneBlade Shave Team
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Next Steps
We continue to support OneBlade with the following initiatives:
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Marketing Campaign Optimization
Using the insights gained from the custom data model, we are working with OneBlade to optimize their marketing campaigns, focusing on maximizing return on ad spend (ROAS) and improving customer acquisition cost (CAC).
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Feature Expansion
We are developing additional data integrations and enhancements to provide even more detailed insights into customer behavior and campaign performance.
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives to improve the customer journey, enhance site performance, and drive higher conversions.
Empowering Precision Shaving Through Data-Driven Insights
Through our partnership with OneBlade, we successfully built a custom data infrastructure that provides the brand with valuable insights into their customer journey and advertising effectiveness. By centralizing data and creating a tailored data model for attribution, we helped OneBlade make informed decisions that drive growth and optimize marketing performance.
Moving forward, we will continue to support OneBlade in their data-driven journey, optimize marketing campaigns, and ensure that the brand remains a leader in the luxury shaving market by leveraging the power of advanced analytics.
Written by Renka
Community Manager
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