AVVIKA
Migrating an Alternate Energy Brand to Shopline to empower D2C & Retail
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The Brand
AVVIKA is a trailblazer in the beverage industry, offering a unique line of caffeine-free, plant-based energy drinks. With a focus on natural ingredients and sustainable energy, Avvika has cultivated a loyal following of health-conscious consumers and is rapidly becoming a go-to choice for those seeking a healthier alternative to traditional energy drinks.
Visit Live Site01/
The Brand
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At a Glance
Seamless Shopline Migration
Completed a full migration of all products, customers, and data directly onto the Shopline platform, ensuring a smooth, zero-downtime transition.
High-Performance Storefront
Launched a faster, mobile-first website designed to improve the customer journey and provide a seamless shopping experience.
Shopline Global Commerce
Activated multi-language and multi-currency features to remove barriers for international sales and future global expansion.
Integrated Social Commerce
Using Shopline's built-in tools, we enabled direct sales directly through social media platforms, creating a frictionless path to purchase for customers on channels like Instagram and Facebook.
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At a Glance
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The Challenge
Avvika's rapid growth and ambitious global expansion plans were being hampered by their previous e-commerce platform. The platform lacked the flexibility, scalability, and international features necessary to support their vision
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What We Did
The platform migration and enhancement for Avvika involved the following key implementations:
Seamless Platform Migration & Onboarding
We performed a comprehensive 1-to-1 migration of Avvika’s digital storefront, moving all products, customer data, and order history to the Shopline platform. The process was meticulously planned to ensure data integrity and a zero-downtime launch, providing a smooth and uninterrupted transition for both the Avvika team and their customers.
Responsive, High-Performance Storefront
We developed a new, custom-themed storefront focused on creating a faster and fully mobile-friendly environment. Leveraging Shopline's modern architecture, we drastically improved page load speeds and optimized the user experience across all devices. The result is a sleek, intuitive interface that reflects Avvika's modern brand and makes shopping effortless.
Global Commerce & Localization
To prepare Avvika for international expansion, we implemented Shopline's powerful global commerce features. This included setting up multi-currency and multi-language capabilities, allowing Avvika to offer a localized shopping experience to customers in different regions, a critical step in building a global brand.
Omnichannel Sales & Social Commerce Integration
We integrated Avvika’s new store with key social media platforms like Facebook, Instagram, and TikTok. By leveraging Shopline's social commerce tools, we enabled seamless 'Shop Now' functionality directly from social posts and profiles, creating a powerful new sales channel and allowing Avvika to sell where their audience is most engaged.
Advanced Marketing & Promotion Tools
We configured and enabled Shopline’s suite of advanced marketing tools. This included setting up a flexible discount engine for targeted promotions, implementing abandoned cart recovery sequences to recapture lost sales, and establishing the framework for a future customer loyalty program to boost retention.
Streamlined Operations & Order Management
The new Shopline environment provides Avvika with a unified, easy-to-use dashboard for managing all aspects of their e-commerce operations. We streamlined their workflows for order fulfillment, inventory tracking, and customer management, significantly improving day-to-day operational efficiency.
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The Result
Avvika's customers now enjoy a seamless, high-performance shopping experience, making the brand more accessible to its global community of health-conscious consumers.
"Thanks to Power Commerce for the fastest and seamless Shopline migration, the customer experience finally matches the quality of our products. We're incredibly enthusiastic about its features and are now perfectly positioned for our next phase of global growth, making it easier for people everywhere to access healthier energy."
- AVVIKA Team
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Next Steps
We continue to work with Avvika on the following initiatives:
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Launch of 'Subscribe & Save' Program
Leveraging the new platform's capabilities, the next major step is to develop and launch a comprehensive subscription program. This will allow loyal customers to receive Avvika products on a recurring basis, enhancing customer lifetime value and creating a predictable revenue stream.
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Data-Driven Personalization & Marketing Automation
We are now working to integrate advanced analytics and marketing automation tools. This will enable Avvika to deliver highly personalized content, product recommendations, and targeted email campaigns based on customer behavior, significantly boosting engagement and repeat purchases.
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Targeted International Market Activation
With the global commerce foundation now firmly in place, we will continue to support Avvika in launching targeted marketing and advertising campaigns for specific international regions, optimizing for local payment methods and customer preferences to accelerate their global growth.
Written by Lèo
Special Projects Manager
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