Oransi
Transformacija Oransi-ovog eCommerce iskustva
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The Brand
Oransi je vodeći pružatelj rješenja za pročišćavanje zraka, specijaliziran za visokoučinkovite pročišćivače zraka za stambene, komercijalne i industrijske prostore. Poznat po svojoj posvećenosti čistom zraku i tehnološkoj inovaciji, Oransi služi širokom spektru kupaca koji traže učinkovita i pouzdana rješenja za kvalitetu zraka. Njihovi proizvodi kombiniraju visoko kvalitetnu HEPA filtraciju s pametnim, korisnicima prijaznim značajkama, pomažući ljudima da lakše dišu i žive zdravijim životima.
Visit Live Site01/
The Brand
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At a Glance
32-40 SKUs
Migrirano besprijekorno na novu platformu.
27 Kategorija Proizvoda
Uspješno integrisano u novu platformu za pojednostavljenu navigaciju.
53,000 Korisničkih Računa
Tačno preneseno kako bi se osiguralo nesmetano korisničko iskustvo.
49,000 Prošlih Narudžbi
Migrirano precizno kako bi se održali istorijski podaci o kupovini.
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At a Glance
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The Challenge
Oransi je trebao da migrira svoju e-trgovinu sa Volusion na Shopify Plus, što je bilo potrebno za poboljšanje korisničkog iskustva, podršku rastućoj prodaji i poboljšanje operativne efikasnosti. Migracija je predstavljala nekoliko izazova: upravljanje migracijom opsežnih podataka, uključujući liste proizvoda, korisničke račune i istorijske podatke o narudžbama; rekreiranje prilagođenih dizajna stranica na Shopify-ju; i osiguravanje integriteta SEO-a kroz 301 preusmjeravanja.
In addition to the migration, Oransi needed custom theme development and setup for new functionalities like B2B wholesale capabilities, product bundles, and advanced discounting.
In addition to the migration, Oransi needed custom theme development and setup for new functionalities like B2B wholesale capabilities, product bundles, and advanced discounting.
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What We Did
Naš obuhvat rada za Oransi uključivao je sljedeće ključne usluge:
Data and Content Migration
We managed the migration of Oransi’s extensive product data, including approximately 32-40 SKUs, 27 product categories, and over 53,000 customer accounts and 49,000 past orders. This also included migrating around 213 content pages, ensuring that all content was formatted and structured correctly for the Shopify Plus platform. Our team worked closely with Oransi to ensure that the data was migrated accurately and with minimal downtime, keeping their store operational throughout the transition.
301 Redirects and SEO Maintenance
Preserving Oransi’s SEO rankings during the migration was crucial. We implemented a detailed 301 redirect plan that involved mapping the old URLs to their new equivalents on Shopify Plus. We used tools such as Google Webmaster Tools, SEO Powersuite, and Shopify apps like Transportr to ensure all essential pages were redirected properly. We also submitted an updated sitemap post-launch to maintain search engine visibility.
Custom Theme Development
We recreated the page designs of Oransi’s existing website on the Shopify platform, developing a custom Shopify theme using HTML, CSS, and Shopify’s Liquid templating language. Our goal was to maintain brand consistency while making use of Shopify’s native features for a streamlined, scalable solution. The theme included unique templates for collection pages, product detail pages, and content-based pages, ensuring a cohesive and user-friendly shopping experience.
Mobile Responsive Development
All pages were designed and tested for mobile responsiveness, ensuring that users could easily navigate Oransi’s site on any device. This included extensive testing across major browsers and screen sizes to guarantee compatibility and performance.
B2B Functionality and Bundling
To support Oransi’s wholesale customers, we set up Shopify’s Wholesale Channel to manage designated wholesale accounts, including setting purchase quantity minimums and creating discount tiers. Additionally, we developed bundling functionality that allowed Oransi to create bundle products using Shopify’s metafields and line item properties, displaying individual SKUs within bundles during the checkout process. This helped Oransi offer discounts on bundled products without impacting inventory availability.
Store Setup and Integration
We set up the store’s checkout process, installed payment gateways, and integrated real-time shipping estimates using Shopify’s Carrier Calculated Shipping API. Additionally, we installed third-party applications, such as Yotpo for customer reviews and Klaviyo for email marketing automation, ensuring their integration with the Shopify theme and optimizing them for user experience.
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The Result
Mi smo pomno proveli migraciju za optimalne performanse, istovremeno održavajući SEO integritet putem sveobuhvatnog plana 301 preusmjeravanja. Nova platforma također je uvela napredne B2B veleprodajne mogućnosti i funkcionalnosti paketa proizvoda, značajno poboljšavši iskustvo kupovine i za maloprodajne i za veleprodajne kupce. Tokom ove tranzicije, tim je postigao minimalno vrijeme zastoja, osiguravajući neprekinutu uslugu i održavajući operativnu efikasnost.
Rad sa našim timom za migraciju bio je prekretnica za nas. Njihovo znanje učinilo je složenu tranziciju na Shopify Plus bez napora. Ne samo da su očuvali naše SEO rangove, već su i unaprijedili našu platformu naprednim funkcionalnostima. Sada svojim kupcima, kako maloprodajnim, tako i veleprodajnim, nudimo bolje iskustvo kupovine. Posvećenost tima razumijevanju naših potreba zaista ih je izdvojila.
- Oransi Team
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Next Steps
Nastavljamo da radimo sa Oransi na sledećim inicijativama:
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Enhanced B2B Features
We are collaborating with Oransi to refine their B2B functionality, including advanced discounting features, personalized pricing, and enhanced user account management.
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Conversion Rate Optimization (CRO)
Our team is conducting A/B testing on key landing pages to optimize the user journey and increase conversions. We are focusing on checkout flow enhancements and promotional page optimization to improve the overall shopping experience.
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Ongoing SEO and Performance Monitoring
We are monitoring SEO metrics and site performance to identify areas of improvement. This includes optimizing load speeds, improving content, and making adjustments to maintain search engine rankings.
Donosimo rješenja za čisti zrak u digitalni svijet
Kroz naše partnerstvo s Oransi, uspješno smo migrirali njihove e-commerce operacije na Shopify Plus, pružajući skalabilnu i fleksibilnu platformu koja podržava njihov rast. Razvijanjem prilagođenih rješenja u skladu s njihovim potrebama, uključujući B2B funkcionalnosti i napredno grupiranje, pomogli smo Oransi da pruži poboljšano korisničko iskustvo za maloprodajne i veleprodajne kupce.
Idemo naprijed, naša kontinuirana suradnja će pomoći Oransi da proširi svoj doseg, poboljša angažman kupaca i zadrži svoje vodstvo na tržištu pročišćavanja zraka. Ostanak inovativnim i usmjerenim na korisnike, Oransi je dobro pozicioniran da učini čist zrak dostupnim većem broju ljudi širom svijeta.
Written by Renka
Menadžer zajednice
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