HomeMade af Ayesha Curry
Høj kvalitet, let at følge måltidssæt til hjemmelavet mad
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The Brand
Homemade er en måltidsabonnementsservice grundlagt af Ayesha Curry, en dygtig kok, forfatter og kone til NBA-stjernen Steph Curry. Brandet fokuserer på at tilbyde måltidsabonnementer til hjemmelavet mad, der lægger vægt på ingredienser af høj kvalitet og nemme opskrifter. Målet er at gøre madlavning derhjemme tilgængelig og fornøjelig for familier, samtidig med at der fejres hjemmelavede måltider. Som en højprofileret kunde har Homemade et betydeligt eksponering, med fokus på kvalitet og en problemfri kundeoplevelse.
Visit Live Site01/
The Brand
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At a Glance
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At a Glance
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The Challenge
Homemade havde brug for at migrere deres e-handelsplatform fra Cratejoy til Shopify Plus for at forbedre deres online tilstedeværelse, forbedre brugeroplevelsen og strømligne abonnementsprocessen. Migrationen involverede flere nøgleudfordringer: overførsel af omfattende abonnementsdata, opretholdelse af SEO-integritet, redesign af abonnementsrejsen for at reducere friktion og integration af et tilpasset abonnementsstyringssystem ved hjælp af Recharge.
Additionally, the new site needed to maintain Homemade’s existing aesthetic while implementing best practices to improve overall functionality and user experience.
Additionally, the new site needed to maintain Homemade’s existing aesthetic while implementing best practices to improve overall functionality and user experience.
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What We Did
Vores arbejdsområde for Homemade omfattede følgende nøgleydelser:
Liquid error (sections/main-case-study line 370): invalid url inputData and Content Migration
We managed the migration of all data from Cratejoy to Shopify Plus, including subscriber details, product listings, and content pages. This process required careful handling to ensure that subscription data, customer information, and order history were transferred accurately. We also implemented 301 redirects to maintain SEO rankings and prevent any loss in search engine visibility.
Custom Design Development
Homemade wanted to maintain much of the existing design from their previous platform, while making improvements to the subscription process. Our design efforts focused on reducing the number of pages customers needed to navigate to select subscription options. We also made best-practice design enhancements to improve the overall customer journey. Custom mock-ups were created for key pages, including the Homepage, Collections Page, Product Display Page (PDP), Custom Recharge My Account Page, and Custom Log-In Page. We conducted one round of design revisions to ensure alignment with Homemade’s vision.
Recharge Integration for Subscription Management
We integrated Recharge for subscription billing and built a custom My Account page that allowed customers to manage their meal subscriptions seamlessly. This custom integration enabled customers to choose between different meal options each week directly from their My Account page. Additionally, we synced customer account changes made within Recharge to the Shopify platform to ensure a consistent customer experience without duplication of effort.
UI Features and Functionality Enhancements
We implemented several key UI features, such as a Hello Bar for promotional messaging, product variants, and an email capture pop-up to help grow Homemade’s subscriber list. We also integrated social links, an Instagram feed, and Freshdesk for live chat support. These elements were styled to match Homemade’s branding, creating a cohesive and engaging shopping experience.
New Store Setup and Content-Based Pages
We set up the new Shopify Plus store, including key content-based pages like the Home Page, Subscription Product Display Page, and one-time purchase Product Display Page. Additional content pages included Menus, About, The Supper Sisters, a social media page, FAQ, and others. The design incorporated shoppable Instagram posts and press icons for enhanced brand engagement.
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The Result
- HomeMade af Ayesha Curry Team
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Next Steps
Vi fortsætter med at støtte Homemade med følgende initiativer:
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Optimering af konverteringsrate (CRO)
Vi udfører løbende CRO-initiativer for at forbedre brugeroplevelsen, strømline betalingsprocessen og øge konverteringsraterne.
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Integration af marketingautomatisering
Vi arbejder sammen med Homemade for at integrere værktøjer til marketingautomatisering for at forbedre personlige e-mailkampagner og øge kundeengagementet.
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Forbedringer af abonnementsfunktioner
Vi arbejder på at forbedre abonnementsfunktionerne, herunder tilføjelse af mere fleksible måltidsmuligheder og yderligere strømline håndteringen af abonnementer.
At bringe måltider af høj kvalitet til hjemmet med en forbedret e-handelsoplevelse
Gennem vores partnerskab med Homemade har vi med succes migreret deres platform til Shopify Plus, udviklet et tilpasset butikkedesign og integreret avancerede abonnementsstyringsfunktioner. Ved at fokusere på at forbedre abonnementsrejsen, opretholde brandintegritet og forbedre backend-processerne hjalp vi Homemade med at levere en problemfri og behagelig oplevelse for deres kunder.
Fremadrettet vil vores samarbejde fokusere på at optimere abonnementsoplevelsen, forbedre markedsføringskapaciteterne og sikre, at Homemade forbliver en leder inden for måltidsløsninger af høj kvalitet til hjemmet.
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