Kitchen Center
At fremhæve kulinariske rum
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The Brand
Kitchen Center er en førende udbyder af køkkenapparater og bolig-løsninger i Chile og Peru, der specialiserer sig i at levere højtkvalitets køkkenprodukter til både private og erhvervslivet. Med et stærkt fokus på moderne design og funktionalitet, har Kitchen Center til formål at være den foretrukne destination for køkkenløsninger i Latinamerika. Deres mission er at levere innovative produkter og enestående service, der gør madlavning og livet i køkkenet mere fornøjeligt for alle.
Visit Live Site01/
The Brand
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At a Glance
Ecommerce Migration
Sømløst overgået fra Spree Commerce til Shopify Plus.
Data Transfer
Succesfuldt migreret 500 produkt-SKU'er og 8.000 kunde konti.
Custom Design
Oprettet et responsivt, bruger-venligt websted der afspejler Kitchen Center's brandidentitet.
Checkout Optimization
Implementeret tilpassede funktionaliteter til RUT skatteoverholdelse og leverings-/hentningsmuligheder.
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At a Glance
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The Challenge
Kitchen Center stod over for udfordringen med at migrere deres eksisterende e-handelsplatform fra Spree Commerce til Shopify Plus. Migrationen var kompleks og indebar behovet for at overføre betydelige mængder af kundedata, herunder cirka 500 produkt-SKU'er, 8.000 kundekonti og et stort antal historiske blogindlæg.
Moreover, Kitchen Center needed a comprehensive redesign of their website, complete with improved navigation, SEO enhancements, and mobile responsiveness, while ensuring minimal disruption to ongoing operations and maintaining SEO integrity. Another critical challenge was optimizing the checkout process to accommodate the unique tax regulations (RUT) in Chile, as well as implementing custom functionalities for delivery and in-store pickup options across multiple regions.
Moreover, Kitchen Center needed a comprehensive redesign of their website, complete with improved navigation, SEO enhancements, and mobile responsiveness, while ensuring minimal disruption to ongoing operations and maintaining SEO integrity. Another critical challenge was optimizing the checkout process to accommodate the unique tax regulations (RUT) in Chile, as well as implementing custom functionalities for delivery and in-store pickup options across multiple regions.
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What We Did
Vores arbejdsområde for Kitchen Center Chile & Peru omfattede følgende nøgleydelser:
Content & Data Migration
We managed the migration of content and data from Spree Commerce to Shopify Plus, ensuring the successful transfer of the entire sitemap, including product listings, customer accounts, and historical blog posts. We allocated significant time to ensure data integrity throughout the process, with additional attention paid to the recreation of key landing pages for real estate partners.
Custom Theme Development
We developed a custom theme on the Shopify Plus platform that captured Kitchen Center’s brand identity. The design included both desktop and mobile mockups, ensuring a consistent user experience across all devices. Our design process incorporated two revision rounds to align closely with Kitchen Center’s brand vision.
301 Redirects & SEO Preservation
To preserve SEO rankings, we conducted an initial SEO audit and mapped existing URLs to ensure all essential pages were properly redirected. Using tools like Google Webmaster Tools, SEO Powersuite, and Shopify Apps, we worked to mitigate any potential SEO degradation and ensured that Kitchen Center’s organic traffic remained stable post-migration.
Navigation & User Experience Improvements
We redesigned the site’s navigation to make it more intuitive, optimizing it for both desktop and mobile users. This included the development of a new navigation layout, making it easier for customers to explore product categories and access key pages.
Advanced Checkout Customization
We implemented custom checkout functionality to accommodate Chile’s RUT tax requirements, ensuring accurate tax calculations and preventing double taxation. Additionally, we added in-store pickup options, which involved integrating delivery lead times based on store hours and availability. We also added logic for differentiating between delivery times for various product types, such as heavy vs. lightweight items.
Ongoing Web Support
Post-launch, we provided ongoing support through a retainer agreement. This included 40 hours of monthly support for design and development needs, such as addressing bugs, theme updates, UI improvements, and integration support. The agreement ensured that Kitchen Center had access to consistent support, keeping their ecommerce operations running smoothly.
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The Result
Kitchen Center’s e-handelsplatform er nu moderniseret og effektiv, hvilket giver et solidt fundament for fremtidig vækst, mens der leveres en forbedret shoppingoplevelse.
Den migration til Shopify Plus har transformeret vores online tilstedeværelse, hvilket gør det muligt for os at betjene vores kunder bedre og udvide vores rækkevidde.
- Kitchen Center Team
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Next Steps
Vi fortsætter med at støtte Kitchen Center med løbende forbedringer af deres hjemmeside og initiativer for at hjælpe dem med at skalere deres e-commerce tilstedeværelse i hele Latinamerika. Vores næste skridt inkluderer:
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Forbedring af Checkout Oplevelsen
Vi arbejder på at forfine checkout-flowet yderligere, tilføje flere betalingsmuligheder og optimere brugeroplevelsen for bedre konverteringsrater.
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Marketingintegration & SEO-forbedringer
Vores team har fokus på at støtte Kitchen Centers marketinginitiativer, herunder integration af emailautomatiseringsværktøjer, forbedring af on-page SEO og implementering af analyseværktøjer for bedre indsigt i kundeadfærd.
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Udvidelse af Egen Funktionalitet
Vi undersøger muligheden for at tilføje flere brugerdefinerede funktioner for at forbedre brugeroplevelsen, såsom avancerede produktfiltre, personlige anbefalinger og lokaliseringsfunktioner til internationale markeder.
Styrk fremtiden for køkkenløsninger
Gennem vores partnerskab med Kitchen Center har vi opgraderet deres digitale kapaciteter, hvilket gør det muligt for dem at tilbyde en moderne, skalerbar e-handelsoplevelse, der opfylder behovene hos deres kunder i Chile og Peru. Ved at migrere til Shopify Plus og give løbende support har vi positioneret Kitchen Center til at vokse og udvide sig til nye markeder med selvtillid.
Fremadrettet forbliver vi forpligtet til at muliggøre, at Kitchen Center kan trives i det konkurrencedygtige e-handelslandskab ved at forblive innovative, transparente og kundeorienterede. Med et stærkt fundament og løbende forbedringer er Kitchen Center godt rustet til at føre an i at levere højkvalitets køkkenløsninger på tværs af Latinamerika.
Written by Renka
Community Manager
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