Westminster Book Store
Streng, bibelsk basert teologisk utdanning
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The Brand
Westminster Teologiske Seminar er en fremstående institusjon for teologisk utdanning med base i Philadelphia, PA. Dedikert til å tilby strenge, bibelbaserte akademiske programmer, har Westminster Teologiske Seminar opparbeidet seg et rykte som en leder innen teologisk utdanning, og tilbyr både nettbaserte og fysiske programmer til studenter over hele verden.
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The Brand
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At a Glance
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At a Glance
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The Challenge
Westminster Theological Seminary måtte modernisere deres e-handelsplattform ved å migrere sitt eksisterende nettsted fra et gammelt system til Shopify Plus. Den primære utfordringen var å migrere omfattende innhold, produktoppføringer og historiske data—inkludert kundekontoer og tidligere bestillinger—mens man opprettholdt SEO-integriteten.
Additionally, Westminster needed a custom theme setup, integration of specific functionalities, and the development of both a retail and wholesale interface to meet their diverse customer needs.
Additionally, Westminster needed a custom theme setup, integration of specific functionalities, and the development of both a retail and wholesale interface to meet their diverse customer needs.
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What We Did
Vårt arbeidsomfang for Westminster Theological Seminary inkluderte følgende nøkkeltjenester:
Data and Content Migration
We managed the migration of all product listings, content, customer accounts, and historical back-end data from the legacy system to Shopify Plus. This included approximately 10,000 product SKUs, 160,000 customer accounts, and 550,000 past orders. The migration also encompassed promo code data, gift cards, and wishlist information. Each piece of data was reviewed for integrity, and a collaborative effort between both teams ensured data accuracy throughout the process.
SEO Maintenance and 301 Redirects
To preserve SEO performance during the migration, we implemented a comprehensive 301 redirect strategy. Tools like Google Webmaster Tools, SEO Powersuite, and Shopify’s Transportr app were used to ensure all existing URLs were properly redirected, thereby mitigating any risk of SEO degradation. An updated sitemap was submitted post-launch to facilitate ongoing search engine visibility.
Custom Theme Design and Development
We developed a custom Shopify Plus theme that replicated the design of the existing Westminster website, adding enhancements for better usability and branding consistency. The design process involved creating mockups for key pages—including the cart, checkout flow, and account pages—while incorporating upsell opportunities, wishlist features, and motivator bars for shipping thresholds. Once approved, the mockups were used to guide the theme development, ensuring alignment with Westminster’s unique identity.
Wholesale and B2B Support
In addition to the main store, we set up a wholesale store on Shopify Plus to support Westminster’s B2B customers. This involved creating a password-protected interface, implementing multiple price tiers for different customer groups, and providing exclusive access to specific collections. This setup enabled Westminster to efficiently manage wholesale operations alongside their retail business.
Store Setup and Custom Functionalities
We configured the Shopify store, setting up checkout processes, payment gateways, automated tax calculation, and real-time shipping estimates. We also added key custom functionalities such as wishlist integration, product bundling, upsell functionality, and quantity-based pricing breaks. Additionally, we integrated live chat using Olark and implemented a predictive search feature to enhance site navigation.
Integration with Ordoro
To streamline order fulfillment, we integrated Shopify with Ordoro, an inventory management system. This integration ensured efficient synchronization between the store and Westminster’s order management system, enhancing backend operations and providing better control over inventory and shipments.
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The Result
- Westminster Book Store Team
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Next Steps
Vi fortsetter å støtte Westminster Theological Seminary med følgende initiativer:
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives, focusing on improving key landing pages, optimizing the checkout process, and enhancing the overall user experience to increase conversions.
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Advanced Marketing Automation
We are integrating advanced marketing automation tools, such as Klaviyo, to drive personalized email marketing campaigns and improve customer engagement.
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Design Updates and Enhancements
We are working with Westminster on updating their branding to align more closely with the Seminary’s broader visual identity, including subtle adjustments to colors and fonts.
Revitalisering av digitale operasjoner for teologisk utdanning
Gjennom vårt partnerskap med Westminster Theological Seminary har vi vellykket migrert deres e-handelsplattform til Shopify Plus, utviklet et tilpasset butikkdesign, og satt opp en dedikert engrosbutikk for å imøtekomme både detaljhandel og B2B-kunder. Ved å tilby skreddersydde løsninger, inkludert spesialfunksjonaliteter og forbedrede designelementer, har vi hjulpet Westminster med å modernisere sin digitale tilstedeværelse samtidig som vi har bevart deres unike identitet.
Fremover vil vårt fortsatte samarbeid fokusere på å forbedre brukerengasjement, optimalisere e-handelsopplevelsen, og sikre at Westminster forblir en leder innen teologiske ressurser. Ved å forbli kundeorienterte og omfavne digital transformasjon, er Westminster Theological Seminary godt posisjonert for å støtte studenter og kunder verden over i deres teologiske studier og åndelige vekst.
Written by Renka
Felleskapsleder
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