Biohm
Science-Backed Solutions for Optimal Gut Health
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The Brand
BIOHM Health is a wellness company focused on balancing the body’s microbiome to improve overall health. By combining science and nature, BIOHM provides innovative products such as probiotics and dietary supplements designed to optimize gut health. The company aims to help people make informed decisions about their health through high-quality products backed by scientific research.
Visit Live Site01/
The Brand
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At a Glance
3 Key Pages Redesigned
Home, Collections, and Product pages optimized for engagement
60-Day QA & Bug Fixing
Ensured seamless post-launch performance across all devices
Recharge API Integrated
Custom subscription management for enhanced customer flexibility
Interactive Homepage Launched
Guided shopping experience for personalized product discovery
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At a Glance
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The Challenge
BIOHM Health needed to revamp their ecommerce website, biohmhealth.com, to better serve their customers and reflect their growing product line. The project involved redesigning core pages, enhancing the user experience, and ensuring a seamless transition from the old design to the new one while maintaining brand integrity.
The redesign needed to incorporate improvements to conversion rate optimization (CRO) and mobile responsiveness, making the new site more engaging and easier to navigate for customers.
The redesign needed to incorporate improvements to conversion rate optimization (CRO) and mobile responsiveness, making the new site more engaging and easier to navigate for customers.
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What We Did
Our scope of work for BIOHM Health included the following key services:
Pre-Design Analysis and CRO Improvements
Before beginning the design phase, we conducted an in-depth pre-design analysis of the existing website’s user interface and analytics. We installed heat mapping tools to identify areas for CRO improvements based on customer behavior, which helped guide the redesign to ensure that the new layout would boost engagement and conversions.
Custom Page Design and Development
We focused on redesigning three critical pages: the Home Page, Collections Page, and Product Page. These pages were designed to better accommodate the expanded product offerings while ensuring that large sets of product information were presented in easily digestible sections. We provided static mock-ups for client review, and conducted two rounds of design revisions for each page based on feedback.
Mobile Responsiveness and Quality Assurance
We developed both desktop and mobile-specific mock-ups to ensure that the new layouts were fully responsive. We focused on improving the navigation capabilities, making the website more user-friendly across all devices. Our QA process included extensive cross-browser compatibility testing and a soft launch, followed by a 60-day bug-fixing window to address any issues that arose post-launch.
Advanced Recharge Integration
To enhance the subscription experience for customers, we integrated Recharge’s API, providing a custom My Account page that allowed users to manage their subscriptions directly from the Shopify platform. This provided greater transparency and flexibility for customers, enabling them to make changes to their subscriptions easily.
Interactive Homepage Experience
We created an interactive section on the homepage to guide customers in finding the products best suited for their needs. This feature was designed to improve the user experience by making it easier for customers to navigate through product options and understand which products would benefit them the most.
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The Result
"PowerCommerce truly understood our vision and executed a seamless redesign that elevated our brand’s online experience. Their expertise in CRO, UI/UX, and subscription integration helped us create a website that is not only visually appealing but also highly functional. We've seen a noticeable improvement in customer engagement and conversions."
- Biohm Team
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Next Steps
We continue to support BIOHM Health with the following initiatives:
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Ongoing Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives to further enhance user engagement, improve the checkout process, and increase conversion rates.
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Marketing Automation Integration
We are working with BIOHM to integrate marketing automation tools, such as Klaviyo, to drive personalized email campaigns and boost customer retention.
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Content Updates and Design Enhancements
We are collaborating with the BIOHM team to keep the website’s content fresh, adding new products, and updating existing pages to reflect new developments in their product line.
Revamping Gut Health Through an Enhanced Digital Platform
Through our partnership with BIOHM Health, we successfully redesigned their core website pages, created a custom subscription management interface, and improved the overall user experience. By enhancing both the technical foundation and the visual presentation, we helped BIOHM Health create an engaging online presence that supports their mission to improve gut health.
Moving forward, our collaboration will focus on optimizing the ecommerce journey, enhancing marketing automation, and ensuring BIOHM Health remains a leader in microbiome-focused wellness products. By staying innovative and customer-centric, BIOHM Health is well-positioned to continue helping individuals achieve better health through balanced gut microbiomes.
Written by Renka
Community Manager
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