Ghost Lifestyle
High-quality supplements, sports nutrition, and lifestyle gear for fitness enthusiasts
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The Brand
GHOST Lifestyle is a dynamic lifestyle sports nutrition brand known for its transparency, authenticity, and a product line that includes supplements, sports nutrition, and lifestyle gear. The brand is particularly popular among fitness enthusiasts and has a loyal community, driven by collaborations with athletes, influencers, and other brands. GHOST’s focus on creating high-quality products and delivering a unique brand experience has helped establish it as a leader in the lifestyle and nutrition market.
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The Brand
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At a Glance
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At a Glance
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The Challenge
GHOST sought to migrate their ecommerce platform to Shopify Plus to enhance their digital presence, streamline backend processes, and provide a more engaging user experience. The migration presented several key challenges: transferring extensive product listings, content, and historical data; preserving SEO rankings during migration; and integrating a custom loyalty program.
Additionally, the new website needed to maintain GHOST’s distinctive brand identity while incorporating a streamlined purchasing process for their expanding product line.
Additionally, the new website needed to maintain GHOST’s distinctive brand identity while incorporating a streamlined purchasing process for their expanding product line.
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What We Did
Our scope of work for GHOST included the following key services:
Migration and 301 Redirects
We managed the migration of GHOST’s content, including their current sitemap, product listings, blogs, and historical data, to Shopify Plus. The migration excluded loyalty program data, which was handled separately by Swell. To mitigate SEO risks, we implemented a comprehensive 301 redirect strategy. Using tools such as Google Webmaster Tools, SEO Powersuite, and Shopify’s Transportr app, we ensured all existing URLs were redirected appropriately to preserve GHOST’s SEO performance.
Custom Theme Development
We coded out the design source files provided by GHOST’s external design team into a custom Shopify Plus theme. This involved developing key pages, including the homepage, product listing pages, ambassador profile pages, and lifestyle sections. The design was implemented using Shopify’s Liquid templating language, with a focus on ensuring mobile responsiveness, cross-browser compatibility, and a cohesive brand presentation that reflected GHOST’s energetic aesthetic.
Loyalty Program Integration
Swell managed the functional requirements of the loyalty program, while we handled the development of the user interface for the rewards program account section. This included recreating the loyalty dashboard to provide a seamless user experience consistent with the overall design of the new website.
Store Setup and Functionality
We set up GHOST’s Shopify store, including importing initial product SKUs and configuring the product listing and collection page templates. We also assisted in setting up the checkout process, integrating payment gateways, and connecting the store with shipping carriers to provide real-time shipping estimates. Additionally, we implemented automated tax calculations using Shopify Plus’s Avalara Tax Software, ensuring a smooth checkout experience for customers.
App Integrations
We integrated a number of apps to enhance GHOST’s ecommerce operations, including:
Netsuite Integration
Integrated Netsuite using third-party connectors, such as Celigo, to streamline inventory and financial management.
Shippo
Integrated Shippo to improve shipping efficiency and provide accurate delivery estimates.
Zendesk
Integrated Zendesk for customer support, ensuring GHOST’s customers received timely assistance throughout their shopping journey.
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The Result
- Ghost Lifestyle Team
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Next Steps
We continue to support GHOST with the following initiatives:
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Ongoing Conversion Rate Optimization (CRO)
We are conducting CRO initiatives, focusing on optimizing key landing pages, checkout flows, and the overall user experience to increase conversions.
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Marketing Automation
We are integrating marketing automation tools to drive personalized marketing campaigns, enhance customer engagement, and improve retention.
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New Product Launch Support
We are assisting GHOST in launching new products by setting up new product pages, testing the functionality, and ensuring a smooth product launch process.
Transforming the Digital Presence of a Lifestyle Nutrition Brand
Through our partnership with GHOST, we successfully migrated their ecommerce platform to Shopify Plus, developed a custom store design, and integrated key functionalities, including a seamless loyalty program experience. By focusing on enhancing the digital customer journey, improving backend processes, and maintaining the unique GHOST brand aesthetic, we helped GHOST deliver a modern and engaging shopping experience.
Moving forward, our collaboration will focus on optimizing the ecommerce journey, supporting new product launches, and ensuring GHOST continues to provide a unique and energetic experience for their community. By staying innovative and customer-centric, GHOST is well-positioned to remain a leader in the lifestyle nutrition space.
Written by Renka
Community Manager
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