Hello Snacks, a PepsiCo Brand
Elevating Digital Presence for Iconic PepsiCo Brand: Hello Snacks
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The Brand
Hello Snacks is a PepsiCo brand offering a range of healthy and convenient snack options designed for on-the-go lifestyles. Focused on delivering nutritious and tasty snacks, Hello Snacks aims to provide consumers with simple choices that fit their active lifestyles while maintaining the quality and innovation that PepsiCo is known for. The brand is committed to bringing balance and enjoyment to snacking.
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The Brand
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At a Glance
Brand Identity Development
Delivered a custom-designed Shopify Plus store reflecting Hello Snacks’ vibrant identity.
Mobile-First Approach
Ensured a seamless user experience across all devices.
Amazon Integration
Integrated Amazon as the primary sales channel for initial launch.
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At a Glance
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The Challenge
Hello Snacks required a new ecommerce website to be designed and developed on the Shopify platform. The goal was to create a site that reflected the brand’s vibrant identity and offered an engaging user experience for customers exploring their snack products.
The primary challenges included translating Hello Snacks’ branding into an interactive digital presence, ensuring smooth navigation, and building a platform that allowed for future ecommerce capabilities to be easily enabled when the brand was ready to expand into direct-to-consumer sales.
The primary challenges included translating Hello Snacks’ branding into an interactive digital presence, ensuring smooth navigation, and building a platform that allowed for future ecommerce capabilities to be easily enabled when the brand was ready to expand into direct-to-consumer sales.
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What We Did
Our scope of work for Hello Snacks included the following key services:
Liquid error (sections/main-case-study line 373): invalid url inputCustom Store Design and Development
We designed and developed a custom Shopify Plus store that captured Hello Snacks’ playful and energetic brand identity. Our talented design team created mock-ups of all main pages, including the Home Page, Product Display Pages (PDP), Collections Pages, Blog Pages, and About Us sections. The designs were reviewed in three rounds of revisions to ensure alignment with PepsiCo’s vision, with each page receiving unlimited edits within each round to perfect the brand’s visual representation.
Mobile-First User Experience
With a focus on catering to Hello Snacks’ target demographic of active, health-conscious consumers, we emphasized a mobile-first design approach. Each page was crafted to deliver a seamless mobile experience, with quick load times, easy navigation, and responsive layouts to accommodate all screen sizes. We ensured that all main pages were fully tested for mobile responsiveness and cross-browser compatibility.
Amazon Integration and Ecommerce Disabling
For the initial launch phase, we disabled direct-to-consumer ecommerce features, such as the cart and checkout, to focus on integrating Amazon as the primary sales channel. This allowed Hello Snacks to leverage existing distribution while establishing a brand presence. We synced product listings and tracked sales and inventory through the Shopify backend, allowing seamless management across sales channels.
Backend Integrations
We set up the backend of the Shopify store to accommodate future ecommerce features, including configuring the checkout process, real-time shipping estimates, and automated tax calculation. We also integrated email marketing capabilities with platforms like MailChimp and Klaviyo to set up automated messaging before, during, and after the purchasing process.
Interactive Design Features
To enhance user engagement, we implemented interactive features like a 'Get Social' page that showcased user-generated content from social media. We integrated Instagram feed capabilities that allowed users to shop directly from their favorite posts. A Hello Bar was also set up to advertise current promotions, driving further customer interaction and engagement.
Performance Optimization and Quality Assurance
Our team carried out extensive quality assurance testing to ensure the new site met PepsiCo’s standards for quality and functionality. This included rigorous testing across devices and browsers to guarantee a consistent and smooth user experience. We also provided a 60-day post-launch bug-fixing period to address any potential issues that might arise.
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The Result
For Hello Snacks, we launched a vibrant Shopify Plus store, enhancing mobile user experience and streamlining backend integrations.
The new website truly reflects Hello Snacks' vibrant identity and provides a seamless user experience. The team's attention to detail and understanding of our brand has been remarkable.
- Hello Snacks, a PepsiCo Brand Team
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Next Steps
We continue to support Hello Snacks with the following initiatives:
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO efforts to further optimize user engagement, improve site navigation, and prepare for the future launch of direct-to-consumer sales capabilities.
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Feature Expansion and Enhancements
We are working on additional feature developments, including expanding the 'Get Social' section and building promotional landing pages to keep the website fresh and engaging.
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Marketing Integration and Support
We are assisting in integrating advanced marketing tools to drive personalized email campaigns, improve customer segmentation, and support Hello Snacks’ marketing initiatives.
Creating an Engaging Digital Experience for On-the-Go Consumers
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