Hunt A Killer
Immersive Mystery Experiences Delivered Monthly
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The Brand
Hunt A Killer is a leading subscription-based entertainment company, offering immersive mystery experiences that allow members to step into the shoes of a detective. With over 200,000 active members, Hunt A Killer has rapidly become one of the fastest-growing subscription brands in the market, delivering a unique blend of storytelling, puzzles, and adventure to fans around the world.
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The Brand
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At a Glance
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At a Glance
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The Challenge
Hunt A Killer needed to migrate their ecommerce platform from Cratejoy to Shopify Plus to meet their growing needs, serve different product segments, and enhance their subscription management capabilities.
The migration also needed to ensure that the brand could deliver tailored product offerings and provide more flexible subscription options to an expanding base of loyal customers.
The migration also needed to ensure that the brand could deliver tailored product offerings and provide more flexible subscription options to an expanding base of loyal customers.
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What We Did
Our scope of work for Hunt A Killer included the following key services:
Platform Migration and Subscription Management
We managed the migration of Hunt A Killer’s ecommerce platform from Cratejoy to Shopify Plus, including all content, customer data, and historical orders. This migration ensured that all data was accurately preserved and that Hunt A Killer’s extensive subscriber base was smoothly transitioned to the new platform.
Segmentation and Subscription Flexibility
We implemented new features to allow Hunt A Killer to serve different product segments, delivering tailored experiences to specific customer groups. This included customizing subscription plans to allow members to choose between different mystery boxes, providing flexibility in delivery schedules, and enabling easy upgrades or changes to subscriptions. These new features were designed to enhance customer satisfaction and improve subscription retention.
Custom User Experience
We developed custom functionalities to streamline the user experience, including personalized dashboards that provided subscribers with easy access to their membership details, upcoming shipments, and options for managing their subscriptions. The goal was to create a seamless, self-service interface that empowered customers to personalize their subscription journey.
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The Result
- Hunt A Killer Team
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Next Steps
We continue to support Hunt A Killer with the following initiatives:
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives to further enhance the subscription flow, improve customer retention, and increase average order values.
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Marketing Automation and Personalization
We are working with Hunt A Killer to integrate advanced marketing automation tools to drive personalized campaigns and improve engagement.
Unraveling the Mystery of Subscription Growth
Through our partnership with Hunt A Killer, we successfully migrated their ecommerce platform to Shopify Plus, enhanced subscription flexibility, and developed a personalized customer experience that allowed members to easily engage with their subscriptions. By focusing on scalability and user satisfaction, we helped Hunt A Killer create a digital platform that supports their rapid growth and delivers a tailored experience for their subscribers.
Moving forward, our collaboration will focus on optimizing the ecommerce journey, supporting new feature launches, and ensuring that Hunt A Killer remains a leader in the subscription-based entertainment industry.
Written by Renka
Community Manager
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