Ikonick
Bold, Motivational Artwork for the Modern Space
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The Brand
Ikonick is an art brand that specializes in creating modern canvas artwork that merges popular culture, motivational quotes, and unique design. Based in Los Angeles, Ikonick has gained popularity for its bold and vibrant designs, collaborating with various influencers and cultural icons. The brand aims to make art accessible and meaningful for all, blending inspiration with contemporary style.
Visit Live Site01/
The Brand
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At a Glance
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At a Glance
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The Challenge
Ikonick needed to redesign core website pages on their Shopify Plus platform to enhance the user experience and boost conversion rates. Their main challenges included outdated design elements, a lack of mobile-specific features, and limited flexibility for customization on key pages.
Ikonick required a custom design and development solution that would elevate their brand presence and deliver a high-performing ecommerce experience for their customers.
Ikonick required a custom design and development solution that would elevate their brand presence and deliver a high-performing ecommerce experience for their customers.
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What We Did
Our scope of work for Ikonick included the following key services:
Pre-Design Analysis for CRO
We began the project with an in-depth pre-design analysis of Ikonick’s current user interface and customer journey. Using analytics tools and heat mapping, we identified key areas for conversion rate optimization (CRO). This data-driven approach provided insights into user behavior and helped inform our design strategy to maximize engagement and conversions.
Custom Design Development
We designed and developed custom pages for Ikonick, focusing on four critical pages: the Home Page, Collections Page, Product Page, and Cart Page. Each page received a complete redesign, including a custom navigation bar and footer. Our goal was to provide a consistent, visually appealing experience that highlighted Ikonick’s brand identity while offering improved usability.
Desktop and Mobile Design
We created both desktop and mobile-specific mock-ups for the core pages to ensure optimal performance on all devices. Special attention was given to enhancing navigation, filtering functionalities, and upsell opportunities on mobile devices.
Design Revision Rounds
We provided two rounds of design revisions for each page to ensure alignment with Ikonick’s vision. Our collaborative process allowed for unlimited changes within each round, ensuring the final designs captured the essence of Ikonick’s brand.
Shopify Plus Custom Development
Once the designs were approved, our team developed the custom pages on Shopify using the Liquid templating language. The new pages were implemented into Ikonick’s existing theme to maintain brand consistency while reducing costs compared to a full site overhaul. We developed advanced filtering features, smart product recommendations, and cart upsells—all powered by product tagging.
Mobile Responsiveness and Cross-Browser Compatibility
We ensured all new pages were fully responsive, providing a seamless experience across all devices and major browsers. Our quality assurance (QA) process included extensive testing, including placing test orders and reviewing the website from a user perspective to identify and resolve any potential issues.
Launch and Post-Launch Support
We coordinated with Ikonick for a strategically planned soft launch to minimize disruptions and identify any issues in a live environment. Following the launch, we provided a 60-day bug-fixing window to address any issues that arose. Our team remained available to ensure that the new features and functionalities were working as intended.
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The Result
- Ikonick Team
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Next Steps
We continue to support Ikonick with the following initiatives:
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Ongoing CRO Initiatives
We are conducting ongoing CRO efforts, including A/B testing of new features, optimizing landing pages, and refining the checkout flow to improve conversion rates.
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New Page Design and Development
We are designing and developing additional promotional landing pages and feature updates to ensure the website remains engaging and fresh.
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Marketing Automation Support
We are integrating advanced marketing tools to drive personalized campaigns, enhance customer retention, and improve the overall effectiveness of Ikonick’s marketing efforts.
Elevating Modern Art Through a High-Performing Ecommerce Experience
Through our partnership with Ikonick, we successfully redesigned their core website pages, focusing on creating a visually engaging and optimized customer journey. By blending bold design with advanced ecommerce functionalities, we helped Ikonick deliver an elevated shopping experience that showcases their unique artwork and engages their customers.
Moving forward, our collaboration will continue to focus on optimizing Ikonick’s ecommerce journey, supporting new design initiatives, and ensuring Ikonick remains a leader in accessible, modern art for the home.
Written by Renka
Community Manager
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