Instant Pot
Revolutionizing Home Cooking with Smart Kitchen Appliances
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The Brand
Instant Pot is a well-known brand that has revolutionized home cooking with its multi-functional pressure cookers and kitchen appliances. As a staple in millions of kitchens around the world, Instant Pot prides itself on simplifying meal preparation while retaining the flavors and nutritional value of food. To maintain its position as a market leader, Instant Pot needed to update its ecommerce platform to better serve its growing customer base.
Visit Live Site01/
The Brand
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At a Glance
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At a Glance
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The Challenge
Instant Pot sought to migrate their ecommerce platform from X-Cart to Shopify Plus to modernize their online store, improve user experience, and streamline backend operations. The key challenges included managing data migration, customizing the theme to align with Instant Pot’s branding, and ensuring that both the US and Canadian websites were synchronized while maintaining separate identities.
Additionally, integrating both websites into QuickBooks was critical for maintaining efficient accounting processes.
Additionally, integrating both websites into QuickBooks was critical for maintaining efficient accounting processes.
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What We Did
Our scope of work for Instant Pot included the following key services:
Data Migration
We handled the data migration of the existing X-Cart platform to Shopify Plus. This process involved transferring product listings, category structures, blogs, and historical backend data, ensuring that all the essential content was preserved accurately in the new Shopify environment. The migration included importing customer information, product data, and auxiliary content.
Theme Customization and UI Design
We customized the Shopify theme to reflect Instant Pot’s branding, focusing on creating a clean and user-friendly interface. This customization was divided into two stages: the initial setup, including theme design and content integration, followed by a review and a series of changes based on client feedback. Our goal was to deliver a modern, intuitive design that offered an improved shopping experience without exceeding the budget.
Mirrored Canadian Store
To cater to Instant Pot’s Canadian audience, we created a mirrored store with its own pricing, banner images, and localized content. We integrated currency and payment settings tailored to the Canadian market, allowing customers to shop with ease. We also added a header icon that allowed users to toggle between the US and Canadian stores seamlessly.
QuickBooks Integration
We integrated QuickBooks for both the US and Canadian stores to automate accounting processes. This integration involved setting up webhooks to synchronize sales data with Instant Pot’s QuickBooks Desktop Pro 2016, enabling real-time updates on financial records and simplifying tax calculations.
Store Setup and Integrations
We handled the complete store setup, which included importing initial product SKUs, configuring product tagging for SEO and filtering, and optimizing the store’s checkout process. We integrated key functionalities such as automated tax calculation, shipping estimates with UPS, USPS, and FedEx, and installed Refersion for affiliate tracking. We also added PreOrder functionality, a 'Buy Now, Pay Later' solution through Affirm, and integrated FishBowl for inventory management.
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The Result
- Instant Pot Team
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Next Steps
We continue to support Instant Pot with the following initiatives:
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Post-Launch Support and Warranty
Following the website launch, we provided a 60-day warranty period to address any bugs or errors resulting from the work performed.
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives to enhance the user experience, optimize landing pages, and improve conversion rates across both stores.
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Further Customization and Feature Updates
We are working with Instant Pot to further enhance the ecommerce experience by developing new features, improving the user interface, and providing additional customizations as required.
Cooking Up Success Through a Modern Ecommerce Platform
Through our partnership with Instant Pot, we successfully migrated their ecommerce platform to Shopify Plus, customized their theme for a modern look, and integrated essential tools to streamline backend operations. By enhancing both the technical and visual aspects of the ecommerce platform, we helped Instant Pot create a seamless and engaging online shopping experience for customers in both the US and Canada.
Moving forward, our collaboration will continue to focus on optimizing the ecommerce journey, supporting the expansion of the product line, and ensuring Instant Pot remains a leader in innovative kitchen solutions.
Written by Renka
Community Manager
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