Klarify Me

Empowering Global Allergy Management with Klarify: ALK’s Digital Transformation

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The Brand

ALK is a global allergy solutions company, with a wide range of allergy treatments, products and services that meet the unique needs of allergy sufferers, their families and healthcare professionals. They are one of the largest allergy tablet, technology and education companies in the world. By collecting information and the latest and most trusted solutions together in one place, ALK wants to make allergies surprisingly simple to manage. With 100+ years of experience, nobody knows allergy like them, and they continuously apply their scientific knowledge and expertise to help people take control of their allergy and their life.

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The Brand

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At a Glance

100+ Global Domains Supported

Enhanced content distribution and localized experiences for users worldwide

30% Boost in User Engagement

Resulting from interactive tools, multilingual support, and optimized digital presence

50% Reduction in Platform Maintenance Costs

Achieved through CMS migrations and diverse tech stack solutions

Klarify App Impact

1,000s of users actively managing allergies with a suite of digital tools, from symptom tracking to finding local doctors

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At a Glance

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The Challenge

ALK initially required maintenance on their current experiences and a reliable partner moving forward. Currently, ALK hosts over 100 websites and domains. As they are an international company they have multiple websites in order to showcase their brand and educate the population about allergies even further.

Our relationship with ALK stems well over 5 years and we have gotten a chance to work together on some interesting tools & software that ultimately helped redefine the pharmaceutical landscape when it comes to allergies. When ALK was looking for a partner, they asked for someone who can take them to the next level and help them redefine how allergy treatment is viewed in the digital space of the pharmaceutical industry.

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What We Did

Our partnership with ALK has enabled us to elevate their brand and digital presence, supporting their vision to make allergy management surprisingly simple for sufferers worldwide. By delivering seamless, impactful digital solutions, we’ve enhanced ALK’s extensive suite of online resources across over 100 global domains. Here’s how we’ve made a difference:

Comprehensive Content Management & Distribution

We implemented a robust, scalable content management system that empowers ALK to efficiently distribute content across their global network of websites. From hosting informative articles to sharing the latest allergy treatments and advancements, this platform ensures that the right information reaches the right audience.

Multilingual and Regionalized Support

With a global audience, ALK needed advanced multilingual capabilities, so we developed and integrated a comprehensive translation and localization system. This tailored approach allows users across the world to access localized content in their native language, while maintaining brand consistency and accessibility.

Find a Doctor Tool

We developed an intuitive 'Find a Doctor' tool that guides users to nearby healthcare professionals. Featuring an advanced UI and precise geo-location capabilities, the tool enhances user experience by helping patients quickly find and connect with allergy specialists in their area.

Global Pollen Forecast

Our custom-built Pollen Forecast tool provides real-time, location-specific pollen data, allowing users to view pollen heatmaps and forecasts for any place worldwide. This valuable feature aids users in managing their symptoms and planning their daily activities with greater ease.

Interactive Symptom Quizzes

To support early diagnosis, we created interactive quizzes that generate personalized reports. These quizzes help users identify potential allergy triggers and provide a structured report they can share with their doctor, facilitating more effective treatment conversations.

The Klarify Mobile App

Designed to empower users in managing allergies, the Klarify app offers a comprehensive suite of features: an allergy calendar, symptom and allergy logging, child profiles, and the 'Find a Doctor' tool. Our team handled the development and maintenance of this app across Android and iOS platforms, ensuring ALK’s users can track and manage their symptoms anytime, anywhere.

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The Result

Through this ongoing partnership, PowerCommerce continues to support ALK’s mission to make allergy care accessible, innovative, and deeply personalized, especially in the digital space.

Klarify has truly changed how we connect with our users. The platform’s streamlined user experience and accessibility across devices have helped us simplify allergy management on a global scale. The team’s dedication to making our digital solutions user-centric has made all the difference.

- Klarify Me Team

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Next Steps

Our journey with ALK continues as we deepen our commitment to advancing their mission of making allergy management accessible and straightforward. Building on our foundational services, our focus will be on enhancing user engagement, educating consumers and healthcare providers, and creating seamless digital experiences that support ALK’s expanding portfolio. Here are our strategic next steps:

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Educational Outreach through PrePen and Jext Platforms

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Consumer Support on Jext Websites and Mobile App

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Healthcare Professional Portals

Written by Renka

Community Manager

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