La Colombe
Premium Coffee Crafted for a Better World
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The Brand
La Colombe is one of the fastest-growing coffee brands in the United States, known for its premium coffee products and innovative ready-to-drink beverages. With a mission to make the world better through coffee, La Colombe focuses on delivering quality, ethically sourced coffee to consumers both in their cafes and through their ecommerce channels. The brand has garnered a loyal following thanks to its focus on craftsmanship, sustainability, and community.
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The Brand
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At a Glance
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At a Glance
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The Challenge
La Colombe sought to enhance their subscription and customer experience through a complete redesign of their customer dashboard on Shopify Plus. The goal was to make it easier for subscribers to manage their orders, including reordering, changing flavor selections, and customizing multi-packs.
Additionally, La Colombe wanted to create an intuitive customer portal that simplified subscription management and improved the overall shopping journey.
Additionally, La Colombe wanted to create an intuitive customer portal that simplified subscription management and improved the overall shopping journey.
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What We Did
Our scope of work for La Colombe included the following key services:
Custom Customer Dashboard Development
We developed a custom customer dashboard that focused on ease of use, allowing subscribers to manage their subscriptions with minimal friction. This included features like flavor selection for multi-packs, rebuy options, and the ability to modify upcoming deliveries. The new dashboard was designed to be visually appealing and highly functional, providing an enjoyable experience for users.
Subscription Management Enhancements
We worked closely with La Colombe to implement features that made subscription management more flexible, such as skipping, pausing, or modifying subscription details directly from the dashboard. These improvements were aimed at reducing churn and increasing customer satisfaction by giving subscribers more control over their experience.
Customer Portal Redesign
We conducted a complete redesign of La Colombe’s customer portal to create a unified, modern experience that reflected the brand’s values. The redesign included updating visual elements to align with La Colombe’s branding, streamlining navigation, and making it easier for customers to access key subscription features.
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The Result
- La Colombe Team
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Next Steps
We continue to support La Colombe with the following initiatives:
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Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives to further refine the subscription journey, enhance the customer dashboard, and improve overall customer retention.
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Marketing Integration and Support
We are assisting in integrating marketing automation tools to drive personalized email campaigns and support customer engagement throughout the subscription lifecycle.
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Feature Expansion
We are working on additional features, such as loyalty rewards and promotional landing pages, to further enrich the customer experience and encourage engagement.
Brewing a Better Customer Experience Through Subscription Management
Through our partnership with La Colombe, we successfully redesigned their customer portal and enhanced their subscription management capabilities, creating a seamless experience that allows subscribers to effortlessly manage their coffee deliveries. By focusing on both visual appeal and functional usability, we helped La Colombe offer a tailored, customer-centric journey that drives retention and customer satisfaction.
Moving forward, we will continue optimizing La Colombe’s ecommerce platform, supporting feature expansion, and ensuring that the brand remains a leader in the specialty coffee market by offering an exceptional digital experience to its customers.
Written by Renka
Community Manager
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