Molecule
High-Performance Mattresses for Optimal Recovery
01 /
The Brand
Molecule, technically Comfort DTC, Inc., is a mattress company that focuses on creating high-performance sleep solutions tailored for athletes. By providing mattresses designed to enhance recovery, Molecule aims to help athletes and active individuals optimize their sleep and boost their performance. With a sleek, modern approach to sleep products, Molecule caters to customers seeking both quality and functionality in their bedding solutions.
Visit Live Site01/
The Brand
02 /
At a Glance
02/
At a Glance
03 /
The Challenge
Molecule needed to establish an entirely new online presence, as they were launching a brand-new ecommerce website from scratch. This presented several challenges, including creating a custom site design that reflected the brand’s sleek and athletic identity, building a Shopify Plus store to deliver a seamless shopping experience, and developing a streamlined purchasing process for their mattresses and future bedding accessories.
Additionally, Molecule required a design phase that allowed multiple iterations, as well as an efficient development phase to meet a tight mid-February launch timeline.
Additionally, Molecule required a design phase that allowed multiple iterations, as well as an efficient development phase to meet a tight mid-February launch timeline.
04 /
What We Did
Our scope of work for Molecule included the following key services:
Website Design and Mock-Up Creation
We worked with Molecule through an in-depth design process to bring their vision to life. The design included mock-ups of key pages, such as the homepage, product pages, and content pages, with a focus on creating a cohesive brand experience.
Custom Theme Development on Shopify Plus
Following the design approval, we developed a custom Shopify Plus theme for Molecule. The theme replicated the design vision, including a full-bleed hero video on the homepage, clean product display pages, and an intuitive navigation flow. We ensured that the development was mobile-responsive, providing a seamless experience for customers on any device.
Product Setup and Navigation Design
We set up Molecule’s initial products on Shopify Plus, starting with their flagship product—the mattress—followed by accessories such as sheets and pillows, which would be launched in Phase 2. Our design eliminated the need for a traditional collections page, instead allowing navigation to go directly to product display pages, simplifying the purchasing journey.
User Interface Features
To enhance the shopping experience, we incorporated several user interface features, such as a Hello Bar for promotional messaging, an interactive slider banner, a hero video to engage visitors, and product variants to offer different mattress sizes. We also included pop-up and embedded email captures to grow Molecule’s customer list and integrated social media icons and an Instagram feed for additional engagement.
EDI Integration for Fulfillment
We built an EDI integration with Molecule’s fulfillment partner, FXI, to facilitate seamless order processing. This included implementing EDI 850 for purchase orders, EDI 855 for PO acknowledgments, EDI 856 for advance shipment notifications, and EDI 810 for electronic invoices. The integration was externally hosted and maintained, ensuring minimal disruptions and effective communication between Molecule’s Shopify store and the fulfillment center.
05 /
The Result
- Molecule Team
06 /
Next Steps
We continue to support Molecule with the following initiatives:
01/
Phase 2 Product Launch
We are preparing for the launch of new products, including sheets and pillows, which will require additional development work on the product pages and adjustments to the existing navigation flow.
02/
Marketing Automation Setup
We are working with Molecule to determine the best email marketing platform, whether Klaviyo or MailChimp, and integrating it with their store to facilitate personalized marketing campaigns and customer engagement.
03/
Conversion Rate Optimization (CRO)
We are conducting ongoing CRO initiatives to enhance user experience, optimize key landing pages, and maximize conversion rates.
Building a Strong Digital Foundation for High-Performance Sleep
Through our partnership with Molecule, we have successfully created an engaging digital platform from scratch, developed a custom Shopify Plus store, and set the foundation for future growth. By blending a sleek design with functionality tailored for athletes, we have helped Molecule deliver a unique shopping experience that reflects their brand values and caters to their target audience.
Moving forward, our collaboration will focus on expanding Molecule’s product offerings, optimizing their ecommerce journey, and providing ongoing support to ensure that Molecule remains a leader in high-performance sleep solutions. By staying innovative and customer-centric, Molecule is well-positioned to help athletes and active individuals achieve their best sleep for optimal recovery and performance.
Written by Renka
Community Manager
Power your ecommerce with our weekly insights and updates!
Stay ahead with the latest e-commerce insights and strategies. Discover expert tips and trends to grow your business. Sign up now and never miss an update!
