Pixie Market
Chic, Minimalist Fashion for the Modern Wardrobe
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The Brand
Pixie Market is a fashion-forward online boutique that offers a curated selection of trendy clothing, accessories, and lifestyle products. Based in Los Angeles, Pixie Market is known for its chic, minimalist aesthetic and stylish designs that cater to fashion enthusiasts worldwide. With a focus on contemporary trends and quality craftsmanship, Pixie Market has become a go-to destination for those seeking sophisticated yet affordable fashion.
Visit Live Site01/
The Brand
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At a Glance
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At a Glance
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The Challenge
Pixie Market needed to migrate their ecommerce platform from Magento to Shopify Plus to enhance their online store, improve user experience, and streamline backend operations. The migration involved multiple challenges, including recreating the existing design, maintaining SEO integrity, and managing the transfer of extensive product data, customer accounts, and historical orders.
Additionally, Pixie Market required the setup of a clone store for the Chinese market, necessitating adjustments for local market requirements.
Additionally, Pixie Market required the setup of a clone store for the Chinese market, necessitating adjustments for local market requirements.
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What We Did
Our scope of work for Pixie Market included the following key services:
Data Migration and 301 Redirects
We managed the migration of Pixie Market’s product listings, customer accounts, and historical order data from Magento to Shopify Plus. The data migration involved coordinating with nChannel, which handled the bulk of data transfer, while we provided support to verify data accuracy and make structural adjustments where needed. To maintain SEO integrity, we implemented a comprehensive 301 redirect strategy, ensuring that all existing links were properly redirected to the new Shopify URLs to mitigate any risk of SEO degradation.
Custom Theme Recreation
Pixie Market wanted the new Shopify Plus site to replicate the look and feel of their existing Magento site, with necessary adjustments to accommodate Shopify’s platform-specific limitations. We recreated the existing designs using Shopify’s Liquid templating language, ensuring consistency across key pages such as the homepage, product pages, collections, and content-based pages like About Us, Affiliates, and FAQ. Additionally, minor design changes were made to the checkout process to align with Shopify’s capabilities.
Store Setup and Functionality
We handled the setup of Pixie Market’s Shopify store, including importing products, configuring collections, and setting up product tagging for SEO optimization and site organization. We also set up the checkout process, integrated main payment gateways, and connected with common carriers to provide real-time shipping estimates. Other essential functionalities included setting up promotional codes, automated tax calculations, and integration with Avalara Tax Software.
Chinese Clone Store Setup
After completing the main Shopify Plus store, we mirrored the design onto a separate Shopify storefront for the Chinese market. This clone store featured adjustments, such as the removal of Google Fonts, American social media links, and Google Analytics, to ensure compliance with Chinese regulations. Our team also worked with Pixie Market’s local team to assist with translating content and making the necessary adjustments for a seamless launch in China.
Pre-Order and Size Notification Features
We implemented a pre-order functionality using Shopify Scripts, allowing Pixie Market to offer discounted pre-order items without requiring customers to use promo codes. This feature was designed to improve the user experience and reduce support requests related to missed discount codes. Additionally, we added a 'Can’t See Your Size?' feature, enabling users to sign up for restock notifications when a product variant was out of stock, improving customer satisfaction and retention.
Extensive Testing and Quality Assurance
We conducted a comprehensive quality assurance (QA) process, including cross-browser compatibility testing, mobile responsiveness checks, and test transactions. This QA process was followed by a soft launch and a 60-day complimentary bug-fixing window to address any issues arising from the migration and development work.
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The Result
Alen and his team were incredible, super helpful, always available, and understood exactly what to suggest based on our needs. We are thrilled with our new website and will definitely work with PowerCommerce again for future customizations!
- Pixie Market Team
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Next Steps
We continue to support Pixie Market with the following initiatives:
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Ongoing Design Enhancements and CRO
We are focusing on further optimizing the site design and user experience through conversion rate optimization (CRO) initiatives, including A/B testing key landing pages to increase conversions.
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Expansion of Marketing Capabilities
We are integrating advanced marketing automation tools, such as Klaviyo, to improve customer segmentation, drive personalized marketing campaigns, and boost overall engagement.
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Chinese Market Expansion
We are working closely with Pixie Market to expand their presence in the Chinese market, ensuring that the clone store remains up to date with the latest features and enhancements.
Delivering Fashion with a Seamless Digital Experience
Through our partnership with Pixie Market, we have successfully migrated their ecommerce platform to Shopify Plus, recreated their custom design, and set up a clone store for the Chinese market. By blending stylish design with modern ecommerce capabilities, we have helped Pixie Market deliver an engaging and consistent online shopping experience that aligns with their brand values and caters to their international audience.
Moving forward, our collaboration will focus on optimizing the ecommerce experience, enhancing marketing automation, and expanding Pixie Market’s global reach. By staying innovative and customer-focused, Pixie Market is well-positioned to continue providing fashionable, sophisticated products to style-conscious shoppers worldwide.
Written by Renka
Community Manager
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