Lille Poppy
Stilfulde, Håndlavede Sløjfer Leveret Månedligt
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The Brand
Little Poppy Co. er en populær abonnementsbaseret virksomhed, der specialiserer sig i højkvalitets, håndlavede sløjfer til børn. Virksomheden tilbyder en kurateret abonnementsservice, hvor abonnenterne modtager et sæt af nye sløjfer hver måned. Med et stærkt fokus på stilfulde og unikke designs har Little Poppy Co. opbygget en loyal kundebase, hvilket gør det til et eftertragtet mærke for forældre, der ønsker at accessoriesere deres børn med chic, komfortable sløjfer.
Visit Live Site01/
The Brand
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At a Glance
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At a Glance
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The Challenge
Little Poppy Co. havde brug for at migrere fra Cratejoy til Shopify Plus for at forbedre funktionaliteten af deres e-handelsbutik, strømline backend-processer og skabe en mere problemfri kundeoplevelse. Denne migration indebar flere nøgleudfordringer, herunder overførsel af omfattende abonnentdata, produktlister og indhold fra flere platforme.
Additionally, Little Poppy Co. required a custom Shopify theme that mirrored their existing brand aesthetic while also improving the subscription management functionality to provide more transparency and control to their customers.
Additionally, Little Poppy Co. required a custom Shopify theme that mirrored their existing brand aesthetic while also improving the subscription management functionality to provide more transparency and control to their customers.
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What We Did
Vores arbejdsområde for Little Poppy Co. omfattede følgende nøgleydelser:
Data and Content Migration
We managed the migration of all content from Cratejoy to Shopify Plus, including product listings, content pages, and subscriber data. This included pulling over blog content from Squarespace, as well as integrating products from the exclusive Shopify subdomain into the new website. We worked closely with Little Poppy Co.'s team to ensure data accuracy, leveraging migration tools where possible and resolving any issues that required manual intervention.
Subscription Data Migration
Migrating subscription data was one of the most complex aspects of this project. We exported all active subscriber data, including subscription and purchase history, and collaborated with the Recharge team to upload customer details into their system and Shopify. While tokenized payment data was migrated for current subscribers, customers were required to re-enter their payment information due to platform constraints. We created a flow for PayPal subscribers to manage their subscriptions until they chose to transition to Shopify, ensuring minimal disruption to the customer experience.
301 Redirects and SEO Maintenance
To preserve SEO rankings during the migration, we conducted an SEO audit and implemented 301 redirects to maintain the integrity of existing links. Tools like Google Webmaster Tools, SEO Powersuite, and Shopify’s Transportr app were used to map and manage the redirects, and an updated sitemap was submitted to facilitate search engine indexing post-launch.
Custom Theme Development
We recreated the page designs of Little Poppy Co.'s existing website on Shopify Plus, coding out the HTML and CSS for each page using Shopify’s Liquid templating engine. This custom theme maintained the brand’s aesthetic while incorporating mobile responsiveness and enhanced functionality. We also developed page templates for frequently recurring pages, like product and collection pages, to ensure design consistency across the website.
Advanced Recharge Integration
To improve the subscription management experience, we implemented a deep integration with Recharge, allowing customers to manage their subscriptions directly from the Shopify My Account page. This included functionalities like changing subscription quantities and styles (e.g., headbands or clips). We also created a custom login page to make the customer transition experience more seamless, allowing migrated customers to activate their new accounts with minimal friction.
Gifting and Exclusive Purchasing Options
We recreated Little Poppy Co.'s existing gifting flow to allow customers with unclaimed gifts to continue claiming them on the new platform. Additionally, we set up exclusive purchasing options for active subscribers, which allowed them to access member-only items available through an exclusive shop page.
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The Result
- Lille Poppy Team
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Next Steps
Vi fortsætter med at støtte Little Poppy Co. med følgende initiativer:
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Optimering af konverteringsrate (CRO)
Vi gennemfører løbende CRO-initiativer for at forbedre brugeroplevelsen, optimere centrale landingssider og øge konverteringer.
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Fase 2 Forenkling af gaveflow
Vi planlægger at forenkle og digitalisere gaveflowet i næste fase, så det bliver mere brugervenligt og effektivt for både kunder og Little Poppy Co. teamet.
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Forbedringer af marketingautomatisering
Vi arbejder sammen med Little Poppy Co. for at forbedre deres marketingautomatisering, integrere værktøjer som Klaviyo for at forbedre kundesegmentering og øge engagementet.
Skabelse af en problemfri abonnementsoplevelse for forældre
Gennem vores partnerskab med Little Poppy Co. har vi med succes migreret deres e-handelsplatform til Shopify Plus, udviklet et tilpasset butikdesign og leveret avancerede abonnementsstyringsmuligheder. Ved at fokusere på at forbedre kunderejsen, opretholde brandintegritet og forbedre backend-processer har vi hjulpet Little Poppy Co. med at levere en problemfri og engagerende shoppingoplevelse for deres abonnenter.
Fremadrettet vil vores samarbejde fokusere på yderligere at optimere abonnementsoplevelsen, forbedre marketingmulighederne og sikre, at Little Poppy Co. forbliver en leder inden for stilfulde, høj kvalitet børnetilbehør.
Written by Renka
Community Manager
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