Pixie Market
Chic, minimalist mode til det moderne garderobe
01 /
The Brand
Pixie Market er en modefokuseret online butik, der tilbyder et kurateret udvalg af trendy tøj, accessories og livsstilsprodukter. Beliggende i Los Angeles er Pixie Market kendt for sin stilfulde, minimalistiske æstetik og elegante designs, der henvender sig til modeentusiaster over hele verden. Med fokus på moderne trends og kvalitetshåndværk er Pixie Market blevet en foretrukken destination for dem, der søger sofistikeret, men alligevel overkommelig mode.
Visit Live Site01/
The Brand
02 /
At a Glance
02/
At a Glance
03 /
The Challenge
Pixie Market havde brug for at migrere deres e-handelsplatform fra Magento til Shopify Plus for at forbedre deres online butik, forbedre brugeroplevelsen og optimere backend-operationerne. Migrationen indebar flere udfordringer, herunder at genskabe det eksisterende design, opretholde SEO-integriteten og håndtere overførslen af omfattende produktdata, kundeoplysninger og historiske ordrer.
Additionally, Pixie Market required the setup of a clone store for the Chinese market, necessitating adjustments for local market requirements.
Additionally, Pixie Market required the setup of a clone store for the Chinese market, necessitating adjustments for local market requirements.
04 /
What We Did
Vores arbejdsområde for Pixie Market omfattede følgende nøgleydelser:
Data Migration and 301 Redirects
We managed the migration of Pixie Market’s product listings, customer accounts, and historical order data from Magento to Shopify Plus. The data migration involved coordinating with nChannel, which handled the bulk of data transfer, while we provided support to verify data accuracy and make structural adjustments where needed. To maintain SEO integrity, we implemented a comprehensive 301 redirect strategy, ensuring that all existing links were properly redirected to the new Shopify URLs to mitigate any risk of SEO degradation.
Custom Theme Recreation
Pixie Market wanted the new Shopify Plus site to replicate the look and feel of their existing Magento site, with necessary adjustments to accommodate Shopify’s platform-specific limitations. We recreated the existing designs using Shopify’s Liquid templating language, ensuring consistency across key pages such as the homepage, product pages, collections, and content-based pages like About Us, Affiliates, and FAQ. Additionally, minor design changes were made to the checkout process to align with Shopify’s capabilities.
Store Setup and Functionality
We handled the setup of Pixie Market’s Shopify store, including importing products, configuring collections, and setting up product tagging for SEO optimization and site organization. We also set up the checkout process, integrated main payment gateways, and connected with common carriers to provide real-time shipping estimates. Other essential functionalities included setting up promotional codes, automated tax calculations, and integration with Avalara Tax Software.
Chinese Clone Store Setup
After completing the main Shopify Plus store, we mirrored the design onto a separate Shopify storefront for the Chinese market. This clone store featured adjustments, such as the removal of Google Fonts, American social media links, and Google Analytics, to ensure compliance with Chinese regulations. Our team also worked with Pixie Market’s local team to assist with translating content and making the necessary adjustments for a seamless launch in China.
Pre-Order and Size Notification Features
We implemented a pre-order functionality using Shopify Scripts, allowing Pixie Market to offer discounted pre-order items without requiring customers to use promo codes. This feature was designed to improve the user experience and reduce support requests related to missed discount codes. Additionally, we added a 'Can’t See Your Size?' feature, enabling users to sign up for restock notifications when a product variant was out of stock, improving customer satisfaction and retention.
Extensive Testing and Quality Assurance
We conducted a comprehensive quality assurance (QA) process, including cross-browser compatibility testing, mobile responsiveness checks, and test transactions. This QA process was followed by a soft launch and a 60-day complimentary bug-fixing window to address any issues arising from the migration and development work.
05 /
The Result
Alen og hans team var fantastiske, super hjælpsomme, altid tilgængelige, og forstod præcist, hvad de skulle foreslå baseret på vores behov. Vi er begejstrede for vores nye hjemmeside og vil helt sikkert arbejde med PowerCommerce igen til fremtidige tilpasninger!
- Pixie Market Team
06 /
Next Steps
Vi fortsætter med at støtte Pixie Market med følgende initiativer:
01/
Løbende designforbedringer og CRO
Vi fokuserer på at optimere hjemmeside designet og brugeroplevelsen yderligere gennem initiativer til konverteringsrateoptimering (CRO), herunder A/B-test af nøgle landingssider for at øge konverteringer.
02/
Udvidelse af marketingkapaciteter
Vi integrerer avancerede marketingautomatiseringsværktøjer, såsom Klaviyo, for at forbedre kundesegmentering, drive personaliserede marketingkampagner og øge den samlede engagement.
03/
Udvidelse til det kinesiske marked
Vi arbejder tæt sammen med Pixie Market for at udvide deres tilstedeværelse på det kinesiske marked og sikre, at klonbutikken forbliver opdateret med de nyeste funktioner og forbedringer.
At Levere Mode med en Problemfri Digital Oplevelse
Gennem vores partnerskab med Pixie Market har vi med succes migreret deres e-handelsplatform til Shopify Plus, genskabt deres skræddersyede design og oprettet en klonbutik til det kinesiske marked. Ved at blande stilfuldt design med moderne e-handelsfunktioner har vi hjulpet Pixie Market med at levere en engagerende og ensartet online shoppingoplevelse, der er i overensstemmelse med deres brandværdier og henvender sig til deres internationale publikum.
Fremadrettet vil vores samarbejde fokusere på at optimere e-handelsoplevelsen, forbedre marketingautomatisering og udvide Pixie Markets globale rækkevidde. Ved at forblive innovative og kundeorienterede er Pixie Market godt positioneret til fortsat at levere moderigtige, sofistikerede produkter til stilbevidste shoppere verden over.
Written by Renka
Community Manager
Power your ecommerce with our weekly insights and updates!
Stay ahead with the latest e-commerce insights and strategies. Discover expert tips and trends to grow your business. Sign up now and never miss an update!
